Is extra large puppy pads profitable to sell on Amazon United Kingdom?

The niche generates £44K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (49/100).

How competitive is the extra large puppy pads niche?

12 brands and 20 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in extra large puppy pads?

Top complaints mined from reviews: Absorbency, Size-Overall, Leak-Proof. The return rate is 0.2%.

When does demand for extra large puppy pads peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.7× the quietest.

What does it cost to enter the extra large puppy pads niche?

Listings span £6.24–£26.12; the average listing price is £15.48 (sweet spot $15–$100). The average incumbent carries 27,055 reviews — the moat a new listing must climb.

extra large puppy pads

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great£15.48

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£6.24–£26.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Review moat

Bad27,055.12

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£44K

£44K/yr · 38K searches

According to Flapen's Amazon United Kingdom niche tracking, extra large puppy pads is a £44K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

extra large puppy pads market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £46K–£62K; units × avg price
Conversion rate: 7.5%
Avg BSR: #28
Page quality: 0%
Prime: 82%
Sponsored: 100%
Out of stock: 11.7%
Avg brand age: 49 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

Amazon Basics31%
Powools19%
Flying Paws10%
Speedwellstar9%
Barpor8%
Gardner Pet7%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +3.0% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.7×

Open Trend

Top extra large puppy pads search terms

extra large puppy pads21K/yr +20.1%6.1% conv.
puppy pads extra large6K/yr -3.3%7.0% conv.
extra large puppy training pads4K/yr -10.6%8.5% conv.
puppy pads 60x904K/yr -0.8%1.1% conv.
extra large puppy pads 1500x800 xxl4K/yr -47.7%11.0% conv.

All search terms

Top extra large puppy pads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface X-Large Pack of 40 Blue

Amazon Basics£11.284.5★224,458 rev

Flying Paws Puppy Pads XL Activated Carbon Dog Training Pads 60×90 cm

Flying Paws£13.903.9★190 rev

Puppy Dog Wee Pads Extra Large 150x80cm 2300ml Leakproof Fast Dry Anti Slip Dog & Pet Toilet Pee Pads Pack of 20 By Speedwellstar

Speedwellstar£18.444.7★458 rev

Powools Extra Large Puppy Pads 86 x 71 cm 50 Pack Quick-Dry

Powools£17.194.7★99 rev

Powools Extra Large Puppy Pads 86 x 71 cm Pack of 100 Leak-Proof

Powools£24.794.5★279 rev

Newest

by launch date

Powools Extra Large Puppy Pads 96 x 71 cm Pack of 75 Leak-Proof

Powools£25.35279 rev

2mo ago

Dog Training Pads 60 x 90cm - Extra Large Puppy Pads Super Absorbent Leakproof Wee Pads Disposable Pet Toilet Training Mats Non Toxic 5 Layer Pads for Dogs Puppies & Cats (Pack of 25)

EzeLyfe£10.790 rev

5mo ago

PETS HUB Dog & Puppy Training Pads 50 Pack Super-Absorbent Large Puppy Pads Leak-Proof Heavy Duty Dog Mats Anti-Slip and Disposable Dog Pee Pads (56 x 56 cm) (Pack of 50)

PET'S HUB£7.2555 rev

11mo ago

Gardner Pet Extra Large Puppy Pads 94x137cm XXL Dog Pee Pads 25 Pack

Gardner Pet£23.43134 rev

11mo ago

Extra Large Puppy Training Pads - Barpor 60x90cm Super Absorbent Leak-Proof Dog Pee Pads with Quick-Dry Surface 6-Layer Disposable Pet Toilet Mats Anti-Slip for Large Dogs Indoor Use - 20Pcs

Barpor£8.99147 rev

1y ago

What buyers say about extra large puppy pads

What buyers praise and complain about, mined from review topics.

What buyers love

Absorbency19%

“Super absorbent”

Size-Overall18%

“Happy with size”

Quality-Overall18%

“I got best quality pads in less price”

Value For Money12%

“Good value”

Leak-Proof5%

“Does not leak”

Ease Of Use4%

“ease of use”

Advertised Vs Actual Product4%

“Does the job perfectly”

Pet Friendly3%

“Great for my puppy”

Water Resistance2%

“Excellent waterproof pads”

Cushion2%

“Excellent Pads”

What buyers complain about

Absorbency18%

“Not the most absorbent”

Size-Overall15%

“NOT FIT FOR PURPOSE”

Leak-Proof12%

“Leaks”

Thickness9%

“Sadly these are not thick enough”

Value For Money9%

“Yes they appear pricey”

Quality-Overall7%

“These pads arent very good quality”

Water Resistance6%

“the floor would be wet 100%”

Advertised Vs Actual Product4%

“These are not as advertised”

Thin2%

“Very thin poor quality”

Durability2%

“easily rip”

Top return reasons

Size-Overall42%

Leak-Proof9%

Quality-Overall8%

Absorbency6%

Thin6%

Advertised Vs Actual Product5%

Functionality-Overall4%

Value For Money4%

Escape Proof4%