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Extra Large Puppy Pads

Fail

Shoppers spend only $44K a year here, so Extra Large Puppy Pads is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£44K/yr38K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
62%top-5 click share · 12 brands · 20 sellers

Flapen Score

Extra Large Puppy Pads against its category

The dotted line is the Pet Supplies average. Past it, Extra Large Puppy Pads is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extra Large Puppy Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extra Large Puppy Pads 38K times last year and spent an estimated £44K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
7.5%
Market size, estimated
£44Ka year
Peak month
October2.7× the quietest month
Top search term
extra large puppy pads21K searches a year

02 · Price

A sale here is worth £15.48.

Listings sell for £15.48 on average, from £6.24 to £26.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.48 that is £2K to £4K a year per listing.

Average price
£15.48inside the $15 to $100 sweet spot
Price range
£6.24–£26.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #28 within Litter & Housetraining. It carries 27,055 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
82%
Out of stock, average day
11.7%
Average rank
#28in Litter & Housetraining
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
27,055per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Extra Large Puppy Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • Amazon Basics31%
  • Powools19%
  • Flying Paws10%
  • Speedwellstar9%
  • Barpor8%
  • Gardner Pet7%
  • Open — no brand owns it (6 brands, 16%)

Demand

Extra Large Puppy Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Prime Day '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.7×

Search terms

Top Extra Large Puppy Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extra large puppy pads21K/yr
  • puppy pads extra large6K/yr
  • extra large puppy training pads4K/yr
  • puppy pads 60x904K/yr
  • extra large puppy pads 1500x800 xxl4K/yr

Reviews and returns

What reviews say buyers love and hate about Extra Large Puppy Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Absorbency18%−0.06

Not the most absorbent

Very expensive for basic absorbency

They were very ineffective with zero absorbency

Size-Overall15%+1.81

NOT FIT FOR PURPOSE

Very large

Not large at all

Leak-Proof12%

Leaks

I found that some of them seem to leak through

Sometimes have a leak at the edges

Thickness9%−0.13

Sadly these are not thick enough

These pads are very thin I asked for XL

The two latest packs have seemed different and very thin

Value For Money9%+0.19

Yes they appear pricey

very expensive

Very expensive for basic absorbency

Love

Absorbency19%−0.06

Super absorbent

Very absorbent

Good absorbent pads

Size-Overall18%+1.81

Happy with size

Good size

Fitted the cage just right

Quality-Overall18%+1.73

I got best quality pads in less price

Best quality

Good and solid items

Value For Money12%+0.19

Good value

Good value for money

Excellent value

Leak-Proof5%

Does not leak

No Leaks

Always use no leakage

Return

0.2% Return rate 51% Fixable by listing

Size-Overall42%▇▆▅▄█▄

NOT FIT FOR PURPOSE

Very large

Not large at all

Leak-Proof9%▆▃█▁▁▆

Leaks

I found that some of them seem to leak through

Sometimes have a leak at the edges

Quality-Overall8%█▅▄▁▆▄

These pads arent very good quality

Really poor quality

If the quality is good enough just buy amazon brand, its cheaper

Absorbency6%▁█▃▁▁▄

Not the most absorbent

Very expensive for basic absorbency

They were very ineffective with zero absorbency

Thin6%▁▁▃▇▁█

Very thin poor quality

FAQ

Common Extra Large Puppy Pads questions

Answered from the same tracked data.