How competitive is the Extra Large Puppy Pads niche on Amazon United Kingdom?

12 brands and 20 sellers compete in Extra Large Puppy Pads on Amazon United Kingdom. The top 5 Extra Large Puppy Pads products take 62% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Extra Large Puppy Pads?

Extra Large Puppy Pads buyers on Amazon United Kingdom complain most about Absorbency, Size-Overall, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Extra Large Puppy Pads niche?

Extra Large Puppy Pads sells for £15.48 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.24–£26.12. The average incumbent carries 27,055 reviews — the moat a new listing must climb.

Extra Large Puppy Pads

a small market ($44K/yr) — Extra Large Puppy Pads doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Extra Large Puppy Pads profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Extra Large Puppy Pads is a £44K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 49/100.

Extra Large Puppy Pads: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.0% over the last 90 days and 7.5% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr4K

Search volume / yr+3.0%38K

Conversion rate7.5%

Avg price£15.48

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers12 · 20

Top-5 product click share62%

Open market23%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Top Extra Large Puppy Pads products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface X-Large Pack of 40 Blue

Price: £11.28
Rating: 4.5/5
Reviews: 224,458
Age: 10y ago

Flying Paws Puppy Pads XL Activated Carbon Dog Training Pads 60×90 cm

Price: £13.90
Rating: 3.9/5
Reviews: 190
Age: 2y ago

Puppy Dog Wee Pads Extra Large 150x80cm 2300ml Leakproof Fast Dry Anti Slip Dog & Pet Toilet Pee Pads Pack of 20 By Speedwellstar

Price: £18.44
Rating: 4.7/5
Reviews: 458
Age: 5y ago

Powools Extra Large Puppy Pads 86 x 71 cm 50 Pack Quick-Dry

Price: £17.19
Rating: 4.7/5
Reviews: 99
Age: 1y ago

Powools Extra Large Puppy Pads 86 x 71 cm Pack of 100 Leak-Proof

Price: £24.79
Rating: 4.5/5
Reviews: 279
Age: 1y ago

Newest

by launch date

Powools Extra Large Puppy Pads 96 x 71 cm Pack of 75 Leak-Proof

Price: £25.35
Rating: 4.5/5
Reviews: 279
Age: 2mo ago

Dog Training Pads 60 x 90cm - Extra Large Puppy Pads Super Absorbent Leakproof Wee Pads Disposable Pet Toilet Training Mats Non Toxic 5 Layer Pads for Dogs Puppies & Cats (Pack of 25)

Price: £10.79
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

PETS HUB Dog & Puppy Training Pads 50 Pack Super-Absorbent Large Puppy Pads Leak-Proof Heavy Duty Dog Mats Anti-Slip and Disposable Dog Pee Pads (56 x 56 cm) (Pack of 50)

Price: £7.25
Rating: 3.3/5
Reviews: 55
Age: 11mo ago

Gardner Pet Extra Large Puppy Pads 94x137cm XXL Dog Pee Pads 25 Pack

Price: £23.43
Rating: 4.3/5
Reviews: 134
Age: 11mo ago

Extra Large Puppy Training Pads - Barpor 60x90cm Super Absorbent Leak-Proof Dog Pee Pads with Quick-Dry Surface 6-Layer Disposable Pet Toilet Mats Anti-Slip for Large Dogs Indoor Use - 20Pcs

Price: £8.99
Rating: 4.0/5
Reviews: 147
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

Amazon Basics31%
Powools19%
Flying Paws10%
Speedwellstar9%
Barpor8%
Gardner Pet7%
Open — no brand owns it (6 brands, 16%)

Extra Large Puppy Pads demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR7.5%Products17Brands12Top 5 Brands77%OOS Rate11.7%Rating4.3★Reviews27,055Avg BSR#28

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.7×

Top Extra Large Puppy Pads search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

extra large puppy pads21K/yr +20.1%6.1% conv.
puppy pads extra large6K/yr -3.3%7.0% conv.
extra large puppy training pads4K/yr -10.6%8.5% conv.
puppy pads 60x904K/yr -0.8%1.1% conv.
extra large puppy pads 1500x800 xxl4K/yr -47.7%11.0% conv.

What reviews say buyers love and hate about Extra Large Puppy Pads

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Absorbency19%

“Super absorbent”

Size-Overall18%

“Happy with size”

Quality-Overall18%

“I got best quality pads in less price”

Value For Money12%

“Good value”

Leak-Proof5%

“Does not leak”

What buyers complain about

84% of reviews

Absorbency18%

“Not the most absorbent”

Size-Overall15%

“NOT FIT FOR PURPOSE”

Leak-Proof12%

“Leaks”

Thickness9%

“Sadly these are not thick enough”

Value For Money9%

“Yes they appear pricey”

Extra Large Puppy Pads return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

42%

2Leak-Proof

3Quality-Overall

4Absorbency

5Thin

Common Extra Large Puppy Pads questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Extra Large Puppy Pads 49/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved +3.0% over the last 90 days.