Extendable Dog Lead for Large Dogs

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

-22.9%

Conversion, latest week

5.4%

Market size, estimated

£77Ka year

Top search term

heavy duty retractable dog lead17K searches a year

Listings sell for £15.96 on average, from £9.42 to £30.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.96 that is £0 to £2K a year per listing.

Average price

£15.96inside the $15 to $100 sweet spot

Price range

£9.42–£30.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #15 within Collars, Harnesses & Leads. It carries 24,024 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#15in Collars, Harnesses & Leads

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

24,024per listing

Listings tracked

20

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months