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Everclean Cat Litter

Fail

The top 5 brands take 100% of clicks, so Everclean Cat Litter is a Fail.

Flapen Score
41
41 / 100
Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 50
Market size
£292K/yr267K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
80%top-5 click share · 1 brands · 25 sellers

Flapen Score

Everclean Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Everclean Cat Litter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Everclean Cat Litter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Everclean Cat Litter 267K times last year and spent an estimated £292K. One brand takes every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
16.5%
Market size, estimated
£292Ka year
Peak month
November3.3× the quietest month
Top search term
sanicat clumping cat litter109K searches a year

02 · Price

A sale here is worth £6.64.

Listings sell for £6.64 on average, from £2.54 to £11.23. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.64 that is £20K to £27K a year per listing.

Average price
£6.64under the $15 to $100 sweet spot
Price range
£2.54–£11.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£20K–£27K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #27 within Cats. It carries 5,202 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#27in Cats
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,202per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Everclean Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£88K£117K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Sanicat100%
  • Open — no brand owns it (0%)

Demand

Everclean Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Everclean Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sanicat clumping cat litter109K/yr
  • sanicat66K/yr
  • sanicat cat litter28K/yr
  • scented cat litter12K/yr
  • cat litter sanicat11K/yr
  • sanicat clumping9K/yr
  • cat litter scented7K/yr
  • sani cat litter3K/yr
  • sanicat litter5K/yr
  • lavender cat litter4K/yr

Reviews and returns

What reviews say buyers love and hate about Everclean Cat Litter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell29%

Smelled moldy

Bad smell

No fragrance at all

Value For Money8%+1.36

despite this being significantly cheaper

Its more expensive

Amazon subscriptions makes it quite cheap however Costco is better value for money

Ease Of Cleaning7%−0.05

is impossible to clean

Dusty as hell cat litter

Not suitable for animals that pride themselves on cleanliness

Size-Overall6%−0.05

Bags are so small

the Stones are bigger my cats hate it

Small

Durability4%−0.05

also breaks apart very easily

Doesnt last 7 days

It is falls apart when it is picked up

Love

Smell35%

Great and gently scented

Love the smell

Stops smells

Value For Money13%+1.36

Very affordable

Good value for money

Good price

Quality-Overall11%+0.97

Great quality, good clumping that makes it easy to use, good price, quick delivery

Excellent Product

Very good tray

Ease Of Cleaning7%−0.05

keep it clean regularly

Easy to clean

it is cleaner that other litters, it is softer and nicer, my cats love it

Ease Of Use5%+0.40

Easy to use

so to make my life easier

Easy to pour

Return

0.1% Return rate 37% Fixable by listing

Advertised Vs Actual Product25%█▂▃▃▇▄
Smell16%▄█▂▅▅▂

Smelled moldy

Bad smell

No fragrance at all

Leak-Proof15%▁▄█▄▃▂
Size-Overall6%▁▁▁█▂█

Bags are so small

the Stones are bigger my cats hate it

Small

Functionality-Overall6%▆▆▆█▄█

Does the job just not as good

Tracks badly, which drives me mad

I only buy ultra clumping litter as I find that anything less doesnt work

FAQ

Common Everclean Cat Litter questions

Answered from the same tracked data.