Everclean Cat Litter
FailThe top 5 brands take 100% of clicks, so Everclean Cat Litter is a Fail.
- Flapen Score
- 41 / 100Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 5041
- Market size
- £292K/yr267K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 80%top-5 click share · 1 brands · 25 sellers
Flapen Score
Everclean Cat Litter against its category
The dotted line is the Pet Supplies average. Past it, Everclean Cat Litter is stronger. Inside it, weaker.
Market
The Everclean Cat Litter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Everclean Cat Litter 267K times last year and spent an estimated £292K. One brand takes every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
16.5% of searches ended in a purchase last week.
Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.
- Searches, last 12 months
- 267K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 16.5%
- Market size, estimated
- £292Ka year
- Peak month
- November3.3× the quietest month
- Top search term
- sanicat clumping cat litter109K searches a year
02 · Price
A sale here is worth £6.64.
Listings sell for £6.64 on average, from £2.54 to £11.23. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.64 that is £20K to £27K a year per listing.
- Average price
- £6.64under the $15 to $100 sweet spot
- Price range
- £2.54–£11.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £20K–£27K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #27 within Cats. It carries 5,202 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #27in Cats
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,202per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Everclean Cat Litter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sanicat - Clumping Cat Litter with Marseille Soap scent | Made of natural minerals with guaranteed odour control | Absorbs moisture and makes cleaning the tray easier | 10 L capacity
- Price
- £5.39
- Rating
- 4.4/5
- Reviews
- 10,534
- Age
- 12y ago

Sanicat - Clumping Unscented Cat Litter | Made of natural minerals with guaranteed odour control | Absorbs moisture and makes cleaning easier | 10 L capacity
- Price
- £7.28
- Rating
- 4.3/5
- Reviews
- 10,846
- Age
- 9y ago

Sanicat - Classic cat litter with Aloe Vera | 7-day odour control | Fast absorption | product for your pets hygiene | Keep Your Home Clean | 4L capacity
- Price
- £2.54
- Rating
- 4.3/5
- Reviews
- 10,363
- Age
- 5y ago

Sanicat - White Clumping Cat Litter - Rose Petal Scent | Made from natural minerals with odor control | Absorbs moisture and easy to clean | 8 L capacity.
- Price
- £7.37
- Rating
- 4.4/5
- Reviews
- 5,572
- Age
- 2y ago

Sanicat - Classic Fragrance-Free cat litter 10L capacity
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 5,572
- Age
- 6y ago
Trending
90-day click momentum
Sanicat - White Ultra-Clumping Cat Litter - Marseille Soap Scented | Made from natural minerals with guaranteed odor control | Absorbs moisture and forms clumps for easy cleaning | 10 L capacity.
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 938
- Age
- 2y ago

Sanicat - Clumping Cat Litter with Marseille Soap scent | Made of natural minerals with guaranteed odour control | Absorbs moisture and makes cleaning the tray easier | 10 L capacity
- Price
- £5.39
- Rating
- 4.4/5
- Reviews
- 10,534
- Age
- 12y ago

Sanicat - Clumping Unscented Cat Litter | Made of natural minerals with guaranteed odour control | Absorbs moisture and makes cleaning easier | 10 L capacity
- Price
- £7.28
- Rating
- 4.3/5
- Reviews
- 10,846
- Age
- 9y ago

Sanicat - Classic Marseille soap scented cat litter Fast absorption product for your pets hygiene | No dust | Keep Your Home Clean | 10L capacity
- Price
- £5.49
- Rating
- 4.3/5
- Reviews
- 1,246
- Age
- 5y ago

Sanicat - White Clumping Cat Litter - Rose Petal Scent | Made from natural minerals with odor control | Absorbs moisture and easy to clean | 8 L capacity.
- Price
- £7.37
- Rating
- 4.4/5
- Reviews
- 5,572
- Age
- 2y ago
Newest
by launch date
Sanicat - White Clumping Cat Litter - Rose Petal Scent | Made from natural minerals with odor control | Absorbs moisture and easy to clean | 8 L capacity.
- Price
- £7.37
- Rating
- 4.4/5
- Reviews
- 5,572
- Age
- 2y ago

Sanicat - White Ultra-Clumping Cat Litter - Marseille Soap Scented | Made from natural minerals with guaranteed odor control | Absorbs moisture and forms clumps for easy cleaning | 10 L capacity.
- Price
- £8.60
- Rating
- 4.6/5
- Reviews
- 938
- Age
- 2y ago

Sanicat - White Clumping Cat Litter - Vanilla and Mandarin Scent | Made from natural minerals with odor control | Absorbs moisture and forms clumps for easy cleaning | 10 L capacity
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 1,010
- Age
- 2y ago

Sanicat - Active Gold argan scented Clumping Cat Litter | Made of natural minerals with guaranteed odour control | Absorbs moisture and makes cleaning easier | 6 L capacity
- Price
- £6.44
- Rating
- 4.4/5
- Reviews
- 737
- Age
- 5y ago

Sanicat - Classic cat litter with Aloe Vera | 7-day odour control | Fast absorption | product for your pets hygiene | Keep Your Home Clean | 4L capacity
- Price
- £2.54
- Rating
- 4.3/5
- Reviews
- 10,363
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Sanicat100%
- Open — no brand owns it (0%)
Demand
Everclean Cat Litter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×
Search terms
Top Everclean Cat Litter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sanicat clumping cat litter109K/yr
- sanicat66K/yr
- sanicat cat litter28K/yr
- scented cat litter12K/yr
- cat litter sanicat11K/yr
- sanicat clumping9K/yr
- cat litter scented7K/yr
- sani cat litter3K/yr
- sanicat litter5K/yr
- lavender cat litter4K/yr
Reviews and returns
What reviews say buyers love and hate about Everclean Cat Litter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smelled moldy
Bad smell
No fragrance at all
despite this being significantly cheaper
Its more expensive
Amazon subscriptions makes it quite cheap however Costco is better value for money
is impossible to clean
Dusty as hell cat litter
Not suitable for animals that pride themselves on cleanliness
Bags are so small
the Stones are bigger my cats hate it
Small
also breaks apart very easily
Doesnt last 7 days
It is falls apart when it is picked up
Love
Great and gently scented
Love the smell
Stops smells
Very affordable
Good value for money
Good price
Great quality, good clumping that makes it easy to use, good price, quick delivery
Excellent Product
Very good tray
keep it clean regularly
Easy to clean
it is cleaner that other litters, it is softer and nicer, my cats love it
Easy to use
so to make my life easier
Easy to pour
Return
0.1% Return rate 37% Fixable by listing
Smelled moldy
Bad smell
No fragrance at all
Bags are so small
the Stones are bigger my cats hate it
Small
Does the job just not as good
Tracks badly, which drives me mad
I only buy ultra clumping litter as I find that anything less doesnt work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Everclean Cat Litter questions
Answered from the same tracked data.









