Esha 2000

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months

25K

Growth, 90 days vs prior 90

-21.4%

Conversion, latest week

15.3%

Market size, estimated

£48Ka year

Top search term

esha 200019K searches a year

Listings sell for £12.66 on average, from £7.59 to £23.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.66 that is £3K to £6K a year per listing.

Average price

£12.66under the $15 to $100 sweet spot

Price range

£7.59–£23.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #276 within Fish & Aquatic Pets. It carries 414 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

17%

Prime listings

83%

Out of stock, average day

12.0%

Average rank

#276in Fish & Aquatic Pets

Average rating

4.73 starsAmazon United Kingdom average 4.36 stars

Average reviews

414per listing

Listings tracked

6

The brands on the shelf have sold for 131 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

131 months