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Electric Dog Ball Toy

Fail

Demand is soft, at -40.5% this quarter, so Electric Dog Ball Toy is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£40K/yr45K searches / yr
90-day growth
-40.5%search demand this quarter
Competition
54%top-5 click share · 24 brands · 51 sellers

Flapen Score

Electric Dog Ball Toy against its category

The dotted line is the Pet Supplies average. Past it, Electric Dog Ball Toy is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Dog Ball Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Dog Ball Toy 45K times last year and spent an estimated £40K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-40.5%
Conversion, latest week
10.5%
Market size, estimated
£40Ka year
Peak month
December7.6× the quietest month
Top search term
active rolling ball with tail for dogs20K searches a year

02 · Price

A sale here is worth £8.46.

Listings sell for £8.46 on average, from £4.24 to £17.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £8.46 that is £0 to £846 a year per listing.

Average price
£8.46under the $15 to $100 sweet spot
Price range
£4.24–£17.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£846
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #217 within Cats. It carries 4,402 reviews at 3.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
25.8%
Average rank
#217in Cats
Average rating
3.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,402per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Electric Dog Ball Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

51

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

54%

Top 20: 94%

Open market

42%

  • LIFECOSM22%
  • ACETEND13%
  • Elecora8%
  • JinRui-T6%
  • CelestiMingle6%
  • Witfoam5%

Demand

Electric Dog Ball Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Electric Dog Ball Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • active rolling ball with tail for dogs20K/yr
  • rolling ball with tail for dogs9K/yr
  • rolling ball3K/yr
  • electric dog ball toy2K/yr
  • self bouncing ball for dogs2K/yr
  • bouncing dog ball2K/yr
  • rolling dog ball3K/yr
  • interactive rolling dog ball2K/yr
  • shaky ball for dogs1K/yr
  • automatic smart teasing dog ball429/yr

Reviews and returns

What reviews say buyers love and hate about Electric Dog Ball Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability31%−0.34

breakable

Breaks easily

Fell apart

Charging17%−0.17

it refused to charge

Wouldnt charge

then wouldn't charge

Quality-Overall10%−0.08

rubbish quality

such cheap quality

Awful quality

Value For Money5%+0.16

a bit over priced at £18

Not very happy considering the price

Not as good as one I bought some time ago for the same price

Size-Overall5%−0.04

Ball smaller than expected

Not fit for purpose

Small size

Love

Fun/Entertainment Experience37%+3.00

Fun product

Entertaining toy

Fun toy

Pet Friendly22%

Great toy my dog loved it

dog loves it

Cats love them

Value For Money6%+0.16

Good price

Good value for money

Money well spent

Durability6%−0.34

Seems very durable

lasts a good while

very durable and i've had it for a month now and it it great

Charging3%−0.17

Easy to recharge

Charging is fast

It's easy to charge

Return

2.1% Return rate 35% Fixable by listing

Size-Overall31%▆▆▇▇▆█

Ball smaller than expected

Not fit for purpose

Small size

Charging21%█▅▅▄▆▃

it refused to charge

Wouldnt charge

then wouldn't charge

Functionality-Overall17%▆▇▆▆██

won't turn on

Does not work

neither of them would work

Durability12%▃█▅▅▇█

breakable

Breaks easily

Fell apart

Defective Material/Parts6%█▅▆▆▅▄

FAQ

Common Electric Dog Ball Toy questions

Answered from the same tracked data.