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Ear Mite Treatment for Dogs

Fail

Prices span $3.25–$8.35, mostly outside the sweet spot, so Ear Mite Treatment for Dogs is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£73K/yr67K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
82%top-5 click share · 9 brands · 30 sellers

Flapen Score

Ear Mite Treatment for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Ear Mite Treatment for Dogs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ear Mite Treatment for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ear Mite Treatment for Dogs 67K times last year and spent an estimated £73K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
16.4%
Market size, estimated
£73Ka year
Peak month
September2.9× the quietest month
Top search term
ear mite treatment for dogs19K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £3.25 to £8.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.66 that is £5K to £7K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£3.25–£8.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #36 within Cats. It carries 3,185 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#36in Cats
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,185per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Ear Mite Treatment for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

30

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

11%

  • SIPW34%
  • Johnsons27%
  • BUGALUGS15%
  • Vetzyme5%
  • Cleanine5%
  • NIFEISHI4%
  • Open — no brand owns it (3 brands, 11%)

Demand

Ear Mite Treatment for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.9×

Search terms

Top Ear Mite Treatment for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ear mite treatment for dogs19K/yr
  • ear mite treatment for cats16K/yr
  • cat ear mite treatment11K/yr
  • dog ear mite treatment10K/yr
  • ear mites treatment for dogs5K/yr
  • ear mites cats treatment3K/yr
  • dog ear mites treatment3K/yr

Reviews and returns

What reviews say buyers love and hate about Ear Mite Treatment for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell25%+0.18

it smelled awful

smell is awful very very strong

The smell is very very unpleasant

Allergies21%−0.14

sometimes they get itchy -

Cat allergic reaction

Irritation worse

Functionality-Overall12%−0.15

Dont think made much difference

Didnt work at all

Didnt work properly

Value For Money12%−0.03

expensive

Waste of money

Not worth the money

Breathability2%−0.02

Only problem is now we can smell his vile breath instead

Love

Quality-Overall24%+1.67

Good product, easy to use

Good quality ingredients that are effective

Brilliant quality

Ease Of Use17%+1.02

Ease of use

Easy to use, spreads well

Easy to administer

Value For Money14%−0.03

reasonably priced

Good price

Excellent value

Advertised Vs Actual Product13%+0.81

Exactly as described

Works as it should

Does what it says

Ease Of Cleaning6%+0.20

keep dogs ears clean

Good for cleaning

Cleaner

Return

0.1% Return rate 17% Fixable by listing

Functionality-Overall32%█▆▄▅▅▆

Dont think made much difference

Didnt work at all

Didnt work properly

Leak-Proof18%▄▂▃▄█▅

Leak

Advertised Vs Actual Product16%▄▂▄█▃▃
Escape Proof5%▁▇█▁▁▁
Ingredients-Overall5%▁█▁▁▁▁

FAQ

Common Ear Mite Treatment for Dogs questions

Answered from the same tracked data.