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Ear Mite Treatment for Dogs

Fail

Prices span $3.25–$8.35, mostly outside the sweet spot, so Ear Mite Treatment for Dogs is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£73K/yr67K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
82%top-5 click share · 9 brands · 30 sellers

Flapen Score

Ear Mite Treatment for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Ear Mite Treatment for Dogs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ear Mite Treatment for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ear Mite Treatment for Dogs 67K times last year and spent an estimated £73K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
16.4%
Market size, estimated
£73Ka year
Peak month
September2.9× the quietest month
Top search term
ear mite treatment for dogs19K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £3.25 to £8.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.66 that is £5K to £7K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£3.25–£8.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #36 within Cats. It carries 3,185 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#36in Cats
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,185per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Ear Mite Treatment for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

30

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

11%

  • SIPW34%
  • Johnsons27%
  • BUGALUGS15%
  • Vetzyme5%
  • Cleanine5%
  • NIFEISHI4%
  • Open — no brand owns it (3 brands, 11%)

Demand

Ear Mite Treatment for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.9×

Search terms

Top Ear Mite Treatment for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ear mite treatment for dogs19K/yr
  • ear mite treatment for cats16K/yr
  • cat ear mite treatment11K/yr
  • dog ear mite treatment10K/yr
  • ear mites treatment for dogs5K/yr
  • ear mites cats treatment3K/yr
  • dog ear mites treatment3K/yr

Reviews and returns

What reviews say buyers love and hate about Ear Mite Treatment for Dogs

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Smell”
0.1%of orders come back
“it smelled awful”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ear Mite Treatment for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data