duck dog treats
Skip itPricing outside the sweet spot ($5.88 avg) — this niche doesn't clear our bar today.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great276.45avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Okay£153K£153K/yr · 129K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£1.21–£18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.88avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, duck dog treats is a £153K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
duck dog treats market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £147K–£176K
- units × avg price
- Conversion rate
- 20.2%
- Avg BSR
- #177
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 2.4%
- Avg brand age
- 54 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
39
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
7%
- Woolf63%
- Good Boy11%
- Rosewood7%
- Go Mutts6%
- The Regal Mutt5%
- PET MUNCHIES2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -4.2% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 3.8×
Top duck dog treats search terms
- woolf25K/yr
- duck fillets for dogs21K/yr
- woolf dog treat17K/yr
- duck dog treats16K/yr
- duck treats for dogs10K/yr
- duck strips for dogs6K/yr
- dog duck treats5K/yr
- woolf dog treats4K/yr
- wolf dog treats3K/yr
- dog treats duck4K/yr
Top duck dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WOOLF Soft Duck Fillet Dog Treats - Complementary Snacks for Dogs | 100g
Woolf£3.234.5★776 rev
Good Boy - Tender Duck Fillets - Dog Treats - Made With 100% Natural Duck Breast Meat - 320 Grams - Low Fat Dog Treats 320 g (Pack of 3)
Good Boy£17.424.8★1,113 rev
WOOLF Rabbit Chunkies - Complementary Snacks for Dogs | 100g
Woolf£3.324.4★283 rev
WOOLF Soft Cubes - Complementary Snacks for Dogs | Duck 100g
Woolf£3.474.6★45 rev
Premium Tender Duck Fillets for Dogs Dog Treats High Protein Dog Chews Chewy Fillets with Natural Duck Breast Meat 300g x 3 Pack
Go Mutts£15.314.6★157 rev
Newest
by launch date
DriedDogTreats Duck Fillets for Dogs 500g - Natural Dog Treats High in Protein - Over 100 Pieces in Pack - Grain-Free & Low Fat - Training Chews for Medium & Large All Breeds & Ages
DRIED DOG TREATS£12.9226 rev
Hungry Horace Chewy Duck Fillets for Dogs 85% Duck Breast High Protein Low Fat Grain Free Natural Chewy Training Treats Resealable 200g Pack
Hungry Horace£8.6444 rev
Rosewood x Battersea Duck Fillets Dog Treats 93% Natural Duck Breast High Protein Low Fat Rawhide-Free Healthy Dog Snacks Grain-Free Training Treats
Rosewood£1.9264 rev
Premium Tender Duck Fillets for Dogs Dog Treats High Protein Dog Chews Chewy Fillets with Natural Duck Breast Meat 300g x 3 Pack
Go Mutts£15.31157 rev
Rosewood Duck Fillets for Dogs - Made with Real Meat Rawhide Free Chews Grain Free High Protein Healthy Dog Treats (320g Value Pack)
Rosewood£6.7966 rev
Trending
90-day click momentumDriedDogTreats Duck Fillets for Dogs 500g - Natural Dog Treats High in Protein - Over 100 Pieces in Pack - Grain-Free & Low Fat - Training Chews for Medium & Large All Breeds & Ages
DRIED DOG TREATS£12.924.5★
Hungry Horace Chewy Duck Fillets for Dogs 85% Duck Breast High Protein Low Fat Grain Free Natural Chewy Training Treats Resealable 200g Pack
Hungry Horace£8.644.6★
Rosewood x Battersea Duck Fillets Dog Treats 93% Natural Duck Breast High Protein Low Fat Rawhide-Free Healthy Dog Snacks Grain-Free Training Treats
Rosewood£1.924.5★
WOOLF Soft Lamb Fillet Dog Treats - Complementary Snacks for Dogs | 100g
Woolf£3.254.7★
WOOLF Soft Cubes - Complementary Snacks for Dogs | Iberian Pork 100g
Woolf£3.464.8★
What buyers say about duck dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves this”
“Really good quality dog treat”
“good value pack”
“Great treats for dogs”
“Chewy”
“Good size”
“No terrible smell”
“Soft duck fillet treats”
“I love the natural ingredients”
“by far his favourite treats”
What buyers complain about
“I would say these are better value”
“The strips are quite small”
“The bag didn't last as long as I thought - not because you don't get much”
“It's not that the bag was open or they smelled”
“Not soft at all”
“Gave my dog diarrhea”
“Do no go by the picture”
“leave your hands feeling a bit sticky”
“Theres obviously something wrong with the product”
“Seem to be quite chewy”
Common questions
- Is duck dog treats profitable to sell on Amazon United Kingdom?
- The niche generates £153K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the duck dog treats niche?
- 11 brands and 39 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in duck dog treats?
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 0.0%.
- When does demand for duck dog treats peak?
- Demand peaks in Feb–Mar; the busiest month runs 3.8× the quietest.
- What does it cost to enter the duck dog treats niche?
- Listings span £1.21–£18.07; the average listing price is £5.88 (sweet spot $15–$100). The average incumbent carries 276 reviews — the moat a new listing must climb.