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Duck Dog Treats

Fail

Products sell for $5.88 on average, outside the sweet spot, so Duck Dog Treats is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£153K/yr129K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
44%top-5 click share · 11 brands · 39 sellers

Flapen Score

Duck Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Duck Dog Treats is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duck Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duck Dog Treats 129K times last year and spent an estimated £153K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

20.2% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
20.2%
Market size, estimated
£153Ka year
Peak month
March3.8× the quietest month
Top search term
woolf25K searches a year

02 · Price

A sale here is worth £5.88.

Listings sell for £5.88 on average, from £1.21 to £18.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £5.88 that is £3K to £4K a year per listing.

Average price
£5.88under the $15 to $100 sweet spot
Price range
£1.21–£18.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #177 within Treats. It carries 276 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#177in Treats
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
276per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Duck Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

39

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

7%

  • Woolf63%
  • Good Boy11%
  • Rosewood7%
  • Go Mutts6%
  • The Regal Mutt5%
  • PET MUNCHIES2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Duck Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 3.8×

Search terms

Top Duck Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • woolf25K/yr
  • duck fillets for dogs21K/yr
  • woolf dog treat17K/yr
  • duck dog treats16K/yr
  • duck treats for dogs10K/yr
  • duck strips for dogs6K/yr
  • dog duck treats5K/yr
  • woolf dog treats4K/yr
  • wolf dog treats3K/yr
  • dog treats duck4K/yr

Reviews and returns

What reviews say buyers love and hate about Duck Dog Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.04

I would say these are better value

They arent inexpensive

Way too expensive

Size-Overall7%+0.08

The strips are quite small

They are small

the packet is quite small

Durability5%+0.16

The bag didn't last as long as I thought - not because you don't get much

don't last very long

they're not very durable since my dogs make short work of them

Smell5%

It's not that the bag was open or they smelled

Smell a bit

They smell like roasted meat

Hard Feel5%−0.03

Not soft at all

not soft enough to be gone in seconds. like some

These are far too hard

Love

Pet Friendly38%

Dog loves this

My dog seems to enjoy it

Good for my dog

Quality-Overall11%+0.28

Really good quality dog treat

Excellent Product

Dog chews good quality

Value For Money8%−0.04

good value pack

Good price

Good value for money

Taste-Overall8%+0.49

Great treats for dogs

Great treat

Absolutely brilliant treat

Ease Of Chewing/Swallowing5%+0.31

Chewy

Great chews

easy to eat

FAQ

Common Duck Dog Treats questions

Answered from the same tracked data.