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Duck Dog Toy

Fail

Demand is soft, at -58.8% this quarter, so Duck Dog Toy is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£83K/yr133K searches / yr
90-day growth
-58.8%search demand this quarter
Competition
58%top-5 click share · 15 brands · 43 sellers

Flapen Score

Duck Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Duck Dog Toy is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duck Dog Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duck Dog Toy 133K times last year and spent an estimated £83K. The top 5 brands take 75% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-58.8%
Conversion, latest week
9.3%
Market size, estimated
£83Ka year
Top search term
duck dog toy30K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £3.81 to £9.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.68 that is £3K to £5K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£3.81–£9.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #329 within Toys. It carries 1,255 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#329in Toys
Average rating
3.92 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,255per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Duck Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

15 falling

Sellers

43

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

22%

  • Petface40%
  • Speedy Panther21%
  • CtiUjdx5%
  • Rosewood5%
  • Ryfpdml4%
  • KxrTpx3%

Demand

Duck Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '25DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 6.7× · 8 of 12 months tracked

Search terms

Top Duck Dog Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duck dog toy30K/yr
  • dog duck toy16K/yr
  • dog toy duck12K/yr
  • duck toy for dogs7K/yr
  • yellow duck dog toy10K/yr
  • calming duck toy for dogs25K/yr
  • calming duck dog toy7K/yr
  • calming duck for dogs11K/yr
  • calming duck5K/yr
  • pawlove duck7K/yr

Reviews and returns

What reviews say buyers love and hate about Duck Dog Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability42%−0.47

Falls apart

Broke within an hour

does not last

Quality-Overall13%−0.05

Low quality

It was cheap so I shouldnt have expected great quality

Poor quality, not suitable for a dog

Size-Overall7%+0.34

This is almost as big as the puppy

Too small

plasticky inside the body around the size of a small bottle

Value For Money6%

cost me £9.50

Overpriced and didnt even work

Paid £10 and it's nowhere near worth that

Advertised Vs Actual Product5%−0.04

not as advertised

falsely advertised

Terrible misrepresentation

Love

Pet Friendly23%

Dog loves it

My dog loves these toys

Good for pups

Fun/Entertainment Experience15%+1.06

Fun Toy For Dogs

Good fun

Great toy

Durability12%−0.47

Very cute and fairly durable

its durable and a duck

Durable soft toy

Quality-Overall10%−0.05

it is well made

Good quality

Great product

Value For Money7%

Decent value for money

Excellent value for money

Good price

Return

0.4% Return rate 42% Fixable by listing

Size-Overall27%█▄▅▅▆▄

This is almost as big as the puppy

Too small

plasticky inside the body around the size of a small bottle

Durability20%█▆▃▇▁▄

Falls apart

Broke within an hour

does not last

Quality-Overall13%▁█▅▆▇█

Low quality

It was cheap so I shouldnt have expected great quality

Poor quality, not suitable for a dog

Advertised Vs Actual Product12%▁▄▄█▄▃

not as advertised

falsely advertised

Terrible misrepresentation

Functionality-Overall8%▁▂▇▁█▇

Doesn't work

didnt even work

Just didnt work

FAQ

Common Duck Dog Toy questions

Answered from the same tracked data.