Dry Cat Food 10kg

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £532K a year.

Searches, last 12 months

387K

Growth, 90 days vs prior 90

-18.5%

Conversion, latest week

10.8%

Market size, estimated

£532Ka year

Peak month

February1.9× the quietest month

Top search term

go cat dry food125K searches a year

Listings sell for £12.66 on average, from £2.69 to £28.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.66 that is £19K to £25K a year per listing.

Average price

£12.66under the $15 to $100 sweet spot

Price range

£2.69–£28.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

£19K–£25K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #260 within Cats. It carries 2,854 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#260in Cats

Average rating

4.73 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,854per listing

Listings tracked

12

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

74 months