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Drontal Dog Worming Tablets

Fail

The top 5 brands take 100% of clicks, so Drontal Dog Worming Tablets is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£199K/yr147K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
94%top-5 click share · 5 brands · 31 sellers

Flapen Score

Drontal Dog Worming Tablets against its category

The dotted line is the Pet Supplies average. Past it, Drontal Dog Worming Tablets is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drontal Dog Worming Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drontal Dog Worming Tablets 147K times last year and spent an estimated £199K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
9.3%
Market size, estimated
£199Ka year
Peak month
September1.4× the quietest month
Top search term
drontal dog worming tablets103K searches a year

02 · Price

A sale here is worth £14.58.

Listings sell for £14.58 on average, from £4.95 to £57.10. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £14.58 that is £36K to £44K a year per listing.

Average price
£14.58under the $15 to $100 sweet spot
Price range
£4.95–£57.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
£36K–£44K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Health Supplies. It carries 4,987 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#8in Health Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,987per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Drontal Dog Worming Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£60K£80K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Drontal58%
  • UINCLU29%
  • FRONTLINE9%
  • Droncit2%
  • Itch2%
  • Open — no brand owns it (0%)

Demand

Drontal Dog Worming Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Drontal Dog Worming Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drontal dog worming tablets103K/yr
  • drontal20K/yr
  • drontal dog wormer11K/yr
  • drontal dog worming tablets medium dog5K/yr
  • dog worming tablets large dog drontal3K/yr
  • drontal for dogs3K/yr
  • dog worming tablets small dog drontal2K/yr

Reviews and returns

What reviews say buyers love and hate about Drontal Dog Worming Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Indigestion22%−0.18

dog was sick after these

Made my dog sick

Made my Lab sick

Size-Overall18%−0.04

Tablets too big

Small

Quite big

Taste-Overall10%−0.02

it tastes like when you taste a bit of paracetamol before swallowing

Dog hates the taste, difficult to get down and too big

So not so tasty

Value For Money8%+1.89

I have to spend 300£ to vet for consultations and medication

shame as its really good price

so I wasted my money

Allergies8%−0.03

dog had allergic reaction

triggered a severe reaction in both dogs

Worrying reaction

Love

Value For Money32%+1.89

Good price

Excellent value for money

Worth buying

Advertised Vs Actual Product19%+0.73

As expected

just what I needed

Does the job as expected good product

Quality-Overall14%+0.57

Good quality

Always a good make

Good quality wormer

Ease Of Use9%+0.53

Easy and simple to use product

Effective tablets

Easy to administer

Pet Friendly9%

Dog loves it

Works absolutely great I would definitely recommend these to any dog owners

Excellent for dogs

Return

0.0% Return rate 60% Fixable by listing

Advertised Vs Actual Product40%▁█▁▆▁▆

This is definitely dodgy

Not as advertised

Not what I expected

Size-Overall20%▁▁▁█▆▁

Tablets too big

Small

Quite big

Defective Material/Parts10%▁▁▁▁█▆
Certifications7%▁▁▁▁█▁
Ingredients-Overall7%

FAQ

Common Drontal Dog Worming Tablets questions

Answered from the same tracked data.