Driftwood

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months

268K

Growth, 90 days vs prior 90

-15.5%

Conversion, latest week

2.3%

Market size, estimated

£65Ka year

Top search term

driftwood for aquarium43K searches a year

Listings sell for £10.69 on average, from £4.79 to £23.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.69 that is £1K to £3K a year per listing.

Average price

£10.69under the $15 to $100 sweet spot

Price range

£4.79–£23.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #122 within Fish & Aquatic Pets. It carries 631 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

94%

Out of stock, average day

4.0%

Average rank

#122in Fish & Aquatic Pets

Average rating

3.97 starsAmazon United Kingdom average 4.36 stars

Average reviews

631per listing

Listings tracked

34

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months