How competitive is the Dreamies Creamy niche on Amazon United Kingdom?

5 brands and 124 sellers compete in Dreamies Creamy on Amazon United Kingdom. The top 5 Dreamies Creamy products take 73% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Dreamies Creamy?

Dreamies Creamy buyers on Amazon United Kingdom complain most about Value For Money, Smell, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Dreamies Creamy niche?

Dreamies Creamy sells for £9.23 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.47–£17.28. The average incumbent carries 1,254 reviews — the moat a new listing must climb.

Dreamies Creamy

brand-locked demand (top 5 brands take 100% of clicks) — Dreamies Creamy doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dreamies Creamy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dreamies Creamy is a £51K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Dreamies Creamy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.9% over the last 90 days and 14.7% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr6K

Search volume / yr+6.9%38K

Conversion rate14.7%

Avg price£9.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 124

Top-5 product click share73%

Open market0%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Dreamies Creamy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

DREAMIES - Creamy Cat Treats - 11 x 40 g - Chicken - Multipack Snacks - 11 Packs

Price: £9.08
Rating: 4.8/5
Reviews: 395
Age: 4y ago

Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 50x10g

Price: £12.58
Rating: 4.4/5
Reviews: 1,135
Age: 3y ago

Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g

Price: £15.92
Rating: 4.8/5
Reviews: 7,168
Age: 2y ago

Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g

Price: £4.59
Rating: 4.4/5
Reviews: 1,135
Age: 3y ago

DREAMIES - Creamy Cat Treats - 11 x 40 g - Salmon - Multipack Snacks - 11 Packs

Price: £9.70
Rating: 4.7/5
Reviews: 203
Age: 4y ago

Newest

by launch date

Creamy Lickable Cat Treats & Wet Food Squeeze Tubes Liquid Kitten Snacks Skin & Coat Health Multivitamin Treats for Cats & Small Dogs Lick Up Chicken Mix

Price: £13.76
Rating: 4.4/5
Reviews: 581
Age: 9mo ago

Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)

Price: £12.83
Rating: 4.8/5
Reviews: 1,508
Age: 1y ago

Dreamies Creamy Cat Treats 11x 4x10 g with Catnip Creamy Cat Snacks with Catnip Flavor

Price: £11.13
Rating: 4.8/5
Reviews: 72
Age: 1y ago

Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g

Price: £15.92
Rating: 4.8/5
Reviews: 7,168
Age: 2y ago

Dreamies Creamy Snack with Chicken & Salmon 12pk

Price: £2.93
Rating: 4.7/5
Reviews: 13
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

124

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Dreamies59%
Catit33%
Webbox4%
Beloved Pets2%
INABA2%

Dreamies Creamy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR14.7%Products15Brands5Top 5 Brands100%OOS Rate1.8%Rating4.6★Reviews1,254Avg BSR#101

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Dreamies Creamy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dreamies creamy16K/yr +11.0%13.0% conv.
catit creamy13K/yr +7.4%11.3% conv.
dreamies creamy cat treats6K/yr +6.4%12.0% conv.
catit treats2K/yr -19.4%6.9% conv.

What reviews say buyers love and hate about Dreamies Creamy

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Pet Friendly51%

“Cats love it”

Value For Money16%

“Reasonable price”

Flavor6%

“Variety of flavours”

Taste-Overall5%

“My cat absolutely loves the taste”

Quality-Overall5%

“Good quality cat treats”

What buyers complain about

75% of reviews

Value For Money19%

“was expensive for me tbh”

Smell13%

“Awful smell”

Flavor12%

“Only issue is the flavours are limited”

Size-Overall11%

“this box is huge”

Texture/Consistency-Overall4%

“Odd thick consistency”

Common Dreamies Creamy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dreamies Creamy 37/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +6.9% over the last 90 days.