dreamies creamy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,254.13avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad£1.47–£17.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£51K£51K/yr · 38K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dreamies creamy is a £51K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dreamies creamy market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £46K–£55K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 1.8%
- Avg brand age
- 52 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
124
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Dreamies59%
- Catit33%
- Webbox4%
- Beloved Pets2%
- INABA2%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +6.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top dreamies creamy search terms
- dreamies creamy16K/yr
- catit creamy13K/yr
- dreamies creamy cat treats6K/yr
- catit treats2K/yr
Top dreamies creamy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DREAMIES - Creamy Cat Treats - 11 x 40 g - Chicken - Multipack Snacks - 11 Packs
Dreamies£9.084.8★395 rev
Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 50x10g
Catit£12.584.4★1,135 rev
Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g
Dreamies£15.924.8★7,168 rev
Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g
Catit£4.594.4★1,135 rev
DREAMIES - Creamy Cat Treats - 11 x 40 g - Salmon - Multipack Snacks - 11 Packs
Dreamies£9.704.7★203 rev
Newest
by launch date
Creamy Lickable Cat Treats & Wet Food Squeeze Tubes Liquid Kitten Snacks Skin & Coat Health Multivitamin Treats for Cats & Small Dogs Lick Up Chicken Mix
Beloved Pets£13.76581 rev
Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)
Webbox£12.831,508 rev
Dreamies Creamy Cat Treats 11x 4x10 g with Catnip Creamy Cat Snacks with Catnip Flavor
Dreamies£11.1372 rev
Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g
Dreamies£15.927,168 rev
Dreamies Creamy Snack with Chicken & Salmon 12pk
Dreamies£2.9313 rev
Trending
90-day click momentum
Catit Creamy Lickable Soft Cat Treats for Cats & Kittens Variety Pack 80pk
Catit£17.284.5★
Dreamies Creamy Adult Cat & Kitten Treats with Tasty Chicken 4 x 10g
Dreamies£1.474.7★
Dreamies Creamy No Sugar Cat Treats With Salmon 40g
Dreamies£1.544.6★
Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g
Catit£4.594.4★
Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g
Dreamies£15.924.8★
What buyers say about dreamies creamy
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Reasonable price”
“Variety of flavours”
“My cat absolutely loves the taste”
“Good quality cat treats”
“easy to open”
“The portion sizes are just right”
“Good item, as described”
“so it keeps things interesting”
“Its a lovely treat for my cat”
What buyers complain about
“was expensive for me tbh”
“Awful smell”
“Only issue is the flavours are limited”
“this box is huge”
“Odd thick consistency”
“Don't make changes stick to what they like”
“Odd thick consistency”
“This feels misleading and unprofessional”
“obviously tastes horrible”
“Rubbish”
Common questions
- Is dreamies creamy profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the dreamies creamy niche?
- 5 brands and 124 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dreamies creamy?
- Top complaints mined from reviews: Value For Money, Smell, Flavor. The return rate is 0.0%.
- When does demand for dreamies creamy peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the dreamies creamy niche?
- Listings span £1.47–£17.28; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 1,254 reviews — the moat a new listing must climb.