Dreamies Creamy
FailThe top 5 brands take 100% of clicks, so Dreamies Creamy is a Fail.
- Flapen Score
- 37 / 100Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 5037
- Market size
- £51K/yr38K searches / yr
- 90-day growth
- +6.9%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 124 sellers
Flapen Score
Dreamies Creamy against its category
The dotted line is the Pet Supplies average. Past it, Dreamies Creamy is stronger. Inside it, weaker.
Market
The Dreamies Creamy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dreamies Creamy 38K times last year and spent an estimated £51K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
14.7% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +6.9%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £51Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- dreamies creamy16K searches a year
02 · Price
A sale here is worth £9.23.
Listings sell for £9.23 on average, from £1.47 to £17.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.23 that is £2K to £5K a year per listing.
- Average price
- £9.23under the $15 to $100 sweet spot
- Price range
- £1.47–£17.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #101 within Cats. It carries 1,254 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #101in Cats
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,254per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Dreamies Creamy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DREAMIES - Creamy Cat Treats - 11 x 40 g - Chicken - Multipack Snacks - 11 Packs
- Price
- £9.08
- Rating
- 4.8/5
- Reviews
- 395
- Age
- 4y ago

Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 50x10g
- Price
- £12.58
- Rating
- 4.4/5
- Reviews
- 1,135
- Age
- 3y ago

Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g
- Price
- £15.92
- Rating
- 4.8/5
- Reviews
- 7,168
- Age
- 2y ago

Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g
- Price
- £4.59
- Rating
- 4.4/5
- Reviews
- 1,135
- Age
- 3y ago

DREAMIES - Creamy Cat Treats - 11 x 40 g - Salmon - Multipack Snacks - 11 Packs
- Price
- £9.70
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 4y ago
Trending
90-day click momentum
Catit Creamy Lickable Soft Cat Treats for Cats & Kittens Variety Pack 80pk
- Price
- £17.28
- Rating
- 4.5/5
- Reviews
- 501
- Age
- 3y ago

Dreamies Creamy Adult Cat & Kitten Treats with Tasty Chicken 4 x 10g
- Price
- £1.47
- Rating
- 4.7/5
- Reviews
- 236
- Age
- 3y ago

Dreamies Creamy No Sugar Cat Treats With Salmon 40g
- Price
- £1.54
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 3y ago

Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g
- Price
- £4.59
- Rating
- 4.4/5
- Reviews
- 1,135
- Age
- 3y ago

Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g
- Price
- £15.92
- Rating
- 4.8/5
- Reviews
- 7,168
- Age
- 2y ago
Newest
by launch date
Creamy Lickable Cat Treats & Wet Food Squeeze Tubes Liquid Kitten Snacks Skin & Coat Health Multivitamin Treats for Cats & Small Dogs Lick Up Chicken Mix
- Price
- £13.76
- Rating
- 4.4/5
- Reviews
- 581
- Age
- 9mo ago

Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)
- Price
- £12.83
- Rating
- 4.8/5
- Reviews
- 1,508
- Age
- 1y ago

Dreamies Creamy Cat Treats 11x 4x10 g with Catnip Creamy Cat Snacks with Catnip Flavor
- Price
- £11.13
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 1y ago

Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g
- Price
- £15.92
- Rating
- 4.8/5
- Reviews
- 7,168
- Age
- 2y ago

Dreamies Creamy Snack with Chicken & Salmon 12pk
- Price
- £2.93
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
124
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Dreamies59%
- Catit33%
- Webbox4%
- Beloved Pets2%
- INABA2%
Demand
Dreamies Creamy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Dreamies Creamy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dreamies creamy16K/yr
- catit creamy13K/yr
- dreamies creamy cat treats6K/yr
- catit treats2K/yr
Reviews and returns
What reviews say buyers love and hate about Dreamies Creamy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
was expensive for me tbh
Overpriced
They are definitely not cheap but
Awful smell
They smell off
Very stinky too
Only issue is the flavours are limited
my cat turned away at every flavour
The only flavour none of mine like
this box is huge
Tiny portion
Too small
Odd thick consistency
The textures are all different
i also find the texture a little off
Love
Cats love it
Cat approved
Animals love it
Reasonable price
Amazing value
Good for money
Variety of flavours
Good variety of flavours
Nice selection of flavours
My cat absolutely loves the taste
Delicious
Really good treat
Good quality cat treats
Great variety and perfect for a little treat
Excellent product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dreamies Creamy questions
Answered from the same tracked data.









