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Dreamies Creamy

Fail

The top 5 brands take 100% of clicks, so Dreamies Creamy is a Fail.

Flapen Score
37
37 / 100
Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 50
Market size
£51K/yr38K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
73%top-5 click share · 5 brands · 124 sellers

Flapen Score

Dreamies Creamy against its category

The dotted line is the Pet Supplies average. Past it, Dreamies Creamy is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dreamies Creamy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dreamies Creamy 38K times last year and spent an estimated £51K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
14.7%
Market size, estimated
£51Ka year
Peak month
November1.2× the quietest month
Top search term
dreamies creamy16K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £1.47 to £17.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.23 that is £2K to £5K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£1.47–£17.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #101 within Cats. It carries 1,254 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#101in Cats
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,254per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Dreamies Creamy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

124

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Dreamies59%
  • Catit33%
  • Webbox4%
  • Beloved Pets2%
  • INABA2%

Demand

Dreamies Creamy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dreamies Creamy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dreamies creamy16K/yr
  • catit creamy13K/yr
  • dreamies creamy cat treats6K/yr
  • catit treats2K/yr

Reviews and returns

What reviews say buyers love and hate about Dreamies Creamy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.02

was expensive for me tbh

Overpriced

They are definitely not cheap but

Smell13%−0.04

Awful smell

They smell off

Very stinky too

Flavor12%−0.02

Only issue is the flavours are limited

my cat turned away at every flavour

The only flavour none of mine like

Size-Overall11%−0.05

this box is huge

Tiny portion

Too small

Texture/Consistency-Overall4%−0.03

Odd thick consistency

The textures are all different

i also find the texture a little off

Love

Pet Friendly51%

Cats love it

Cat approved

Animals love it

Value For Money16%−0.02

Reasonable price

Amazing value

Good for money

Flavor6%−0.02

Variety of flavours

Good variety of flavours

Nice selection of flavours

Taste-Overall5%+0.12

My cat absolutely loves the taste

Delicious

Really good treat

Quality-Overall5%

Good quality cat treats

Great variety and perfect for a little treat

Excellent product

FAQ

Common Dreamies Creamy questions

Answered from the same tracked data.