Dreamies Creamy
FailThe top 5 brands take 100% of clicks, so Dreamies Creamy is a Fail.
- Flapen Score
- 37 / 100Ranks 811 of 875 Pet Supplies niches · −13 vs the category median of 5037
- Market size
- £51K/yr38K searches / yr
- 90-day growth
- +6.9%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 124 sellers
Flapen Score
Dreamies Creamy against its category
The dotted line is the Pet Supplies average. Past it, Dreamies Creamy is stronger. Inside it, weaker.
Market
The Dreamies Creamy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dreamies Creamy 38K times last year and spent an estimated £51K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 14.7% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +6.9%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £51Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- dreamies creamy16K searches a year
02 · Price
A sale here is worth £9.23.
Listings sell for £9.23 on average, from £1.47 to £17.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.23 that is £2K to £5K a year per listing.
- Average price
- £9.23under the $15 to $100 sweet spot
- Price range
- £1.47–£17.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #101 within Cats. It carries 1,254 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #101in Cats
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,254per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Dreamies Creamy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DREAMIES - Creamy Cat Treats - 11 x 40 g - Chicken - Multipack Snacks - 11 Packs
- Price
- £9.08
- Rating
- 4.8/5
- Reviews
- 395
- Age
- 4y ago

Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 50x10g
- Price
- £12.58
- Rating
- 4.4/5
- Reviews
- 1,135
- Age
- 3y ago

Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g
- Price
- £15.92
- Rating
- 4.8/5
- Reviews
- 7,168
- Age
- 2y ago

Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g
- Price
- £4.59
- Rating
- 4.4/5
- Reviews
- 1,135
- Age
- 3y ago

DREAMIES - Creamy Cat Treats - 11 x 40 g - Salmon - Multipack Snacks - 11 Packs
- Price
- £9.70
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 4y ago
Trending
estimated 90-day click momentum
Catit Creamy Lickable Soft Cat Treats for Cats & Kittens Variety Pack 80pk
- Price
- £17.28
- Rating
- 4.5/5
- Reviews
- 501
- Age
- 3y ago

Dreamies Creamy Adult Cat & Kitten Treats with Tasty Chicken 4 x 10g
- Price
- £1.47
- Rating
- 4.7/5
- Reviews
- 236
- Age
- 3y ago

Dreamies Creamy No Sugar Cat Treats With Salmon 40g
- Price
- £1.54
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 3y ago

Catit Creamy Variety Pack Lickable Cat Treats for Cats & Kittens 15x10g
- Price
- £4.59
- Rating
- 4.4/5
- Reviews
- 1,135
- Age
- 3y ago

Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g
- Price
- £15.92
- Rating
- 4.8/5
- Reviews
- 7,168
- Age
- 2y ago
Newest
by launch date
Creamy Lickable Cat Treats & Wet Food Squeeze Tubes Liquid Kitten Snacks Skin & Coat Health Multivitamin Treats for Cats & Small Dogs Lick Up Chicken Mix
- Price
- £13.76
- Rating
- 4.4/5
- Reviews
- 581
- Age
- 9mo ago

Webbox Lick-e-Lix Cat Treats Variety Value Pack - Kitten Friendly Grain Free No Artificial Preservatives or Colours (50 Pack)
- Price
- £12.83
- Rating
- 4.8/5
- Reviews
- 1,508
- Age
- 1y ago

Dreamies Creamy Cat Treats 11x 4x10 g with Catnip Creamy Cat Snacks with Catnip Flavor
- Price
- £11.13
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 1y ago

Dreamies Creamy Cat Treats with Chicken and Salmon 7 x 12 g
- Price
- £15.92
- Rating
- 4.8/5
- Reviews
- 7,168
- Age
- 2y ago

Dreamies Creamy Snack with Chicken & Salmon 12pk
- Price
- £2.93
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
124
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Dreamies59%
- Catit33%
- Webbox4%
- Beloved Pets2%
- INABA2%
Demand
Dreamies Creamy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Dreamies Creamy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dreamies creamy16K/yr
- catit creamy13K/yr
- dreamies creamy cat treats6K/yr
- catit treats2K/yr
Reviews and returns
What reviews say buyers love and hate about Dreamies Creamy
We read the reviews and the return reasons for every product selling here.
“was expensive for me tbh”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dreamies Creamy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









