Douglas Dogs
FailThe top 5 brands take 100% of clicks, so Douglas Dogs is a Fail.
- Flapen Score
- 33 / 100Ranks 844 of 875 Pet Supplies niches · −17 vs the category median of 5033
- Market size
- £69K/yr565K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 75 sellers
Flapen Score
Douglas Dogs against its category
The dotted line is the Pet Supplies average. Past it, Douglas Dogs is stronger. Inside it, weaker.
Market
The Douglas Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Douglas Dogs 565K times last year and spent an estimated £69K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 565K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £69Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- douglas dogs187K searches a year
02 · Price
A sale here is worth £29.29.
Listings sell for £29.29 on average, from £7.62 to £59.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £29.29 that is £3K to £7K a year per listing.
- Average price
- £29.29inside the $15 to $100 sweet spot
- Price range
- £7.62–£59.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,680 within Toys. It carries 663 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 92%
- Out of stock, average day
- 1.9%
- Average rank
- #1,680in Toys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 663per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Douglas Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Douglas Cuddle Toys Chase the Border Collie Plush Stuffed Animal
- Price
- £59.73
- Rating
- 4.7/5
- Reviews
- 1,854
- Age
- 15y ago

Douglas 4009 Dogs Border Collie Plush Toy 20 cm Long
- Price
- £22.10
- Rating
- 4.0/5
- Reviews
- 1,266
- Age
- 15y ago

Douglas Cuddle Toys Chester The black Lab Plush Stuffed Animal
- Price
- £46.49
- Rating
- 4.6/5
- Reviews
- 459
- Age
- 15y ago

Cuddle Toys Douglas General The German Shepherd Dog Plush Stuffed Animal
- Price
- £56.50
- Rating
- 4.7/5
- Reviews
- 1,157
- Age
- 10y ago

Zappi Co German Shepherd Plush Toy (28cm) - Faithful Cuddly Dog Eco-Friendly Great for Playful Children Recycled Material
- Price
- £10.14
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 2y ago
Trending
90-day click momentum
Soft Bernese Mountain Dog Bowie 11 by Douglas
- Price
- £43.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Aurora 31295 Mini Flopsies Blackie Black Labrador Dog 8in Soft Toy 8
- Price
- £7.62
- Rating
- 4.6/5
- Reviews
- 1,271
- Age
- 7y ago

Zappi Co German Shepherd Plush Toy (28cm) - Faithful Cuddly Dog Eco-Friendly Great for Playful Children Recycled Material
- Price
- £10.14
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 2y ago

AURORA 31566 Flopsies Border Collie 12In Soft Toy Black and White
- Price
- £13.29
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 8y ago

Cuddle Toys Douglas General The German Shepherd Dog Plush Stuffed Animal
- Price
- £56.50
- Rating
- 4.7/5
- Reviews
- 1,157
- Age
- 10y ago
Newest
by launch date
Soft Bernese Mountain Dog Bowie 11 by Douglas
- Price
- £43.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Zappi Co German Shepherd Plush Toy (28cm) - Faithful Cuddly Dog Eco-Friendly Great for Playful Children Recycled Material
- Price
- £10.14
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 2y ago

Uni-Toys - Australian Shepherd Puppy Sitting (with Leash) - 22 cm (Height) - Plush Dog Pet - Plush Toy Cuddly Toy
- Price
- £23.98
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 4y ago

Uni-Toys - Long hair collie with lead sitting - face white-brown - 27 cm (height) - plush dog collie pet - plush toy cuddly toy
- Price
- £25.81
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 4y ago

Uni-Toys - Long Hair Collie Lying Down - Face White-Brown - 41 cm (Length) - Plush Dog Collie Pet - Plush Toy Cuddly Toy
- Price
- £26.28
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Douglas82%
- Uni-Toys6%
- AURORA5%
- Zappi Co5%
- Keycraft2%
Demand
Douglas Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Douglas Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- douglas dogs187K/yr
- essa plush55K/yr
- douglas58K/yr
- douglas dog64K/yr
- douglas plush22K/yr
- essa dog plush64K/yr
- essa dog27K/yr
- douglas dogs essa23K/yr
- douglas cuddle toys29K/yr
- essa dog plush douglas15K/yr
Reviews and returns
What reviews say buyers love and hate about Douglas Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bigger than I expected
Very small
Smaller than expected
Too expensive
I personally think it's very overpriced for what it is
just a bit on the expensive side
Tonsmall. It's says it was 20cm but it was 10cm:(
Came with a weird smell which makes it kind of hard to cuddle
Very plush material probably a little over priced for a soft toy tho
Love
Lovely realistic soft feel
SO SOFT
Softest plush ever
good quality
The quality of this realistic cute little dog you got my daughter excited
nice quality toy
Great Value for the money
Value
Worth ur money
Perfect gift
A lovely present for a new baby
Perfect Christmas gift for children
Fluffy and cute
Fluffy and very cute
Its sooooo fluffy
Return
1.3% Return rate 76% Fixable by listing
bigger than I expected
Very small
Smaller than expected
The quality is the same as a Living Nature's plushy, which is cheaper.
Tonsmall. It's says it was 20cm but it was 10cm:(
Too expensive
I personally think it's very overpriced for what it is
just a bit on the expensive side
Very plush material probably a little over priced for a soft toy tho
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Douglas Dogs questions
Answered from the same tracked data.









