Double Ended Lead for Dogs

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months

338K

Growth, 90 days vs prior 90

-17.0%

Conversion, latest week

6.3%

Market size, estimated

£219Ka year

Peak month

March1.4× the quietest month

Top search term

halti lead119K searches a year

Listings sell for £10.27 on average, from £6.01 to £21.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.27 that is £15K to £21K a year per listing.

Average price

£10.27under the $15 to $100 sweet spot

Price range

£6.01–£21.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

£15K–£21K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Collars, Harnesses & Leads. It carries 15,913 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#7in Collars, Harnesses & Leads

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,913per listing

Listings tracked

16

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months