Double Dog Lead

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months

221K

Growth, 90 days vs prior 90

-25.2%

Conversion, latest week

6.1%

Market size, estimated

£156Ka year

Peak month

October1.5× the quietest month

Top search term

double dog lead64K searches a year

Listings sell for £11.63 on average, from £4.29 to £22.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.63 that is £3K to £6K a year per listing.

Average price

£11.63under the $15 to $100 sweet spot

Price range

£4.29–£22.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #31 within Collars, Harnesses & Leads. It carries 2,238 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

8.2%

Average rank

#31in Collars, Harnesses & Leads

Average rating

4.06 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,238per listing

Listings tracked

26

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months