Double Dog Lead
MaybeThe products selling today average only 4.1★. But demand is soft, at -25.2% this quarter, so Double Dog Lead is a Maybe.
- Flapen Score
- 54 / 100Top 31% of 875 Pet Supplies niches · +4 vs the category median of 5054
- Market size
- £156K/yr221K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 51%top-5 click share · 21 brands · 34 sellers
Flapen Score
Double Dog Lead against its category
The dotted line is the Pet Supplies average. Past it, Double Dog Lead is stronger. Inside it, weaker.
Market
The Double Dog Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Double Dog Lead 221K times last year and spent an estimated £156K. The top 5 brands take 55% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £156Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- double dog lead64K searches a year
02 · Price
A sale here is worth £11.63.
Listings sell for £11.63 on average, from £4.29 to £22.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.63 that is £3K to £6K a year per listing.
- Average price
- £11.63under the $15 to $100 sweet spot
- Price range
- £4.29–£22.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #31 within Collars, Harnesses & Leads. It carries 2,238 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #31in Collars, Harnesses & Leads
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,238per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Double Dog Lead products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kelivi Double Dog Lead Coupler No Tangle 360Swivel Rotation Two 2 Splitter Heavy Duty Adjustable Bungee Reflective Dual Leash for Walking Medium Large (Black)
- Price
- £7.56
- Rating
- 4.4/5
- Reviews
- 3,131
- Age
- 5y ago
Eyein Double Dog Lead No Tangle - 360 Swivel Heavy Duty Reflective Leash with Two Padded Handles Dual Dog Splitter Comfortable Shock Absorbing Walking Training for 2 Small Medium Dogs (3-16kg)
- Price
- £10.40
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 3y ago
Wigzi STDDV2-GO Dual Doggie Retractable Gray
- Price
- £14.16
- Rating
- 3.8/5
- Reviews
- 6,784
- Age
- 9y ago
2-in-1 Retractable Dog Leash - Dotolog 26ft Extendable Lead with Bungee Leads for 2 Dogs Elastic Leash with Dog Safety Harness Buckle Retractable Lead 8m for Medium Large Dogs (White/Orange 8m)
- Price
- £22.15
- Rating
- 3.9/5
- Reviews
- 138
- Age
- 1y ago
KOOLTAIL Dual Retractable Dog Lead - Heavy Duty Double Headed 5 m / 16 ft Extendable Dog Leash for Small Medium Large Dogs Walking Training Walk 2 Dogs up to 110 lbs
- Price
- £19.91
- Rating
- 4.0/5
- Reviews
- 583
- Age
- 6y ago
Trending
90-day click momentum
3M Double Retractable Dog Lead Up to 20kg Non-Slip Handle Dog Lead with Rechargeable Flashlight 360 Tangle-Free ReflectiveNylon Band for Walking 2 Dogs Rubbish Box (Bag Included)
- Price
- £19.19
- Rating
- 2.4/5
- Reviews
- 10
- Age
- 9mo ago
3M Retractable Double Dog Lead Up to 20kg Non-Slip Handle Dog Lead with Rechargeable Flashlight & Rubbish Bag 360 Tangle-Free Reflective Nylon Band for Walking 2 Dogs
- Price
- £17.36
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 9mo ago
3M Double Retractable Dog Lead Non-Slip Handle Dog Leads with 360 Tangle-Free Extended One-Handed Brake LED Flashligh Poo Bag Holder Walking 2 Dogs Max Weight Capacity 10kg Pet Accessories (Black)
- Price
- £14.28
- Rating
- 2.5/5
- Reviews
- 10
- Age
- 4mo ago
Double Lead for 2 Dogs (Black and Grey)
- Price
- £5.87
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 6mo ago
Wigzi STDDV2-GO Dual Doggie Retractable Gray
- Price
- £14.16
- Rating
- 3.8/5
- Reviews
- 6,784
- Age
- 9y ago
Newest
by launch date3M Double Retractable Dog Lead Non-Slip Handle Dog Leads with 360 Tangle-Free Extended One-Handed Brake LED Flashligh Poo Bag Holder Walking 2 Dogs Max Weight Capacity 10kg Pet Accessories (Black)
- Price
- £14.28
- Rating
- 2.5/5
- Reviews
- 10
- Age
- 4mo ago
Double Lead for 2 Dogs (Black and Grey)
- Price
- £5.87
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 6mo ago
Double Dog Lead for Walking 2 Dogs No Tangle 3m Retractable Dog Lead with 360 Tangle-Free Nylon Tape Anti-Slip Handle Rechargeable Flashlight and Waste Bag Dispenser for Dogs up to 10kg
- Price
- £16.78
- Rating
- 3.2/5
- Reviews
- 56
- Age
- 8mo ago
3M Retractable Double Dog Lead Up to 20kg Non-Slip Handle Dog Lead with Rechargeable Flashlight & Rubbish Bag 360 Tangle-Free Reflective Nylon Band for Walking 2 Dogs
- Price
- £17.36
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 9mo ago
3M Double Retractable Dog Lead Up to 20kg Non-Slip Handle Dog Lead with Rechargeable Flashlight 360 Tangle-Free ReflectiveNylon Band for Walking 2 Dogs Rubbish Box (Bag Included)
- Price
- £19.19
- Rating
- 2.4/5
- Reviews
- 10
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
34
Top-5 brand share
55%
Top 20: 99%
Top-5 click share
51%
Top 20: 93%
Open market
38%
- Kelivi22%
- Eyein12%
- Dotolog8%
- Wigzi7%
- ADOGO6%
- Coyonce6%
Demand
Double Dog Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Double Dog Lead search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- double dog lead64K/yr
- double dog lead for walking 2 dogs no tangle36K/yr
- double lead for 2 dogs24K/yr
- dual dog lead11K/yr
- double lead12K/yr
- double retractable dog lead10K/yr
- dual dog lead no tangle10K/yr
- double extendable dog lead7K/yr
- dog lead for 2 dogs7K/yr
- twin dog lead no tangle5K/yr
Reviews and returns
What reviews say buyers love and hate about Double Dog Lead
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not durable
Broken
Broke within a week
Poor quality control
Cheap rubbish
Not great quality
Not fit for purpose
Not for big dogs
Abit big
it was not cheap
Not a good product for its price
This wasnt the cheapest I found either
the clip could have been heavier
It was too heavy for my two small dogs
rather heavy
Love
The build quality is solid too
Brilliant quality
it seems well made
Comfortable to hold
Ease of use
Makes life much easier
Strong and sturdy
its strong enough to hold one dog at 18kg joined to a 10kg dog
The lead is strong
Better than expected
Just what I needed
Does what it says
Great value for money
Great value for money
Good value
Return
1.4% Return rate 34% Fixable by listing
Not fit for purpose
Not for big dogs
Abit big
the clip could have been heavier
It was too heavy for my two small dogs
rather heavy
Not durable
Broken
Broke within a week
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dog Pram
£309K/yr+39.9%
Automatic Cat Feeder
£1.2M/yr+16.2%
Cat Tent
£54K/yr+71.7%
Cat Tunnel Outdoor
£47K/yr+125.9%
Cat Litter Tray
£4.8M/yr-3.6%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Double Dog Lead questions
Answered from the same tracked data.