Donut Dog Bed
FailDemand is soft, at -22.5% this quarter, so Donut Dog Bed is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £114K/yr343K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 47%top-5 click share · 20 brands · 25 sellers
Flapen Score
Donut Dog Bed against its category
The dotted line is the Pet Supplies average. Past it, Donut Dog Bed is stronger. Inside it, weaker.
Market
The Donut Dog Bed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Donut Dog Bed 343K times last year and spent an estimated £114K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 343K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £114Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- donut dog bed77K searches a year
02 · Price
A sale here is worth £19.93.
Listings sell for £19.93 on average, from £10.02 to £40.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £19.93 that is £2K to £5K a year per listing.
- Average price
- £19.93inside the $15 to $100 sweet spot
- Price range
- £10.02–£40.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #117 within Beds, Bedding & Furniture. It carries 3,178 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 85%
- Out of stock, average day
- 11.0%
- Average rank
- #117in Beds, Bedding & Furniture
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,178per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Donut Dog Bed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Woof & Whiskers Donut Dog Bed Dark Grey Medium 70cm Calming Round Plush Pet Bed for Dogs & Cats | Anti-Anxiety Cuddler Bed Non-Slip Base Soft Machine Washable (Dark Grey 70cm)
- Price
- £19.30
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Enjamoy Plush Donut Dog Bed Calming Round Dog Cat Bed Soft and Fluffy Cuddler Pet Cushion Self-Warming Puppy Beds Machine Washable Grey 50cm
- Price
- £10.79
- Rating
- 4.4/5
- Reviews
- 3,773
- Age
- 5y ago
Feandrea Plush Donut Dog Bed Cat Bed Fluffy Dog Bed Calming Round Doughnut Cushion Machine Washable small&medium Beds Long Plush Grey 50cm PGW037G01
- Price
- £10.02
- Rating
- 4.3/5
- Reviews
- 21,510
- Age
- 6y ago
Woof & Whiskers Calming Donut Dog Bed Large 80cm Dark Grey | Anti-Anxiety Round Plush Pet Bed for Dogs & Cats Non-Slip Base Machine Washable Soft & Comfortable (Dark Grey 80cm)
- Price
- £21.93
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Woof & Whiskers Donut Dog Bed Black Large 80cm Calming Plush Round Pet Bed for Dogs & Puppies | Anti-Anxiety Bed Non-Slip Base Soft Machine Washable (Black 80cm)
- Price
- £21.87
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Trending
90-day click momentum
Dog Bed Medium Donut Washable - 20cm Extra Thick Padded Base Plush Calming Bed Round Cat Cushion Anti-Anxiety & Non-Slip Bottom - Soft Luxury Puppy Kennel Faux Fur Improved Sleep 60cm Diameter
- Price
- £14.14
- Rating
- 4.4/5
- Reviews
- 538
- Age
- 4y ago
Mirkoo Fluffy Luxe Pet Bed for Dogs & Cats Anti-Slip Waterproof Base Machine Washable Durable 5 Colors Available
- Price
- £20.17
- Rating
- 4.0/5
- Reviews
- 4,140
- Age
- 5y ago
Woof & Whiskers Calming Donut Dog Bed Large 80cm Dark Grey | Anti-Anxiety Round Plush Pet Bed for Dogs & Cats Non-Slip Base Machine Washable Soft & Comfortable (Dark Grey 80cm)
- Price
- £21.93
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Woof & Whiskers Donut Dog Bed Black Large 80cm Calming Plush Round Pet Bed for Dogs & Puppies | Anti-Anxiety Bed Non-Slip Base Soft Machine Washable (Black 80cm)
- Price
- £21.87
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Donut Dog Bed Calming Anti Anxiety Medium Dog Beds Washable Soft Warm Plush Fleece Fluffy Soothing Cat Pet Cushion Round Orthopedic Relief Improved Sleeping Non Slip Bottom Kitten Bed 60cm Beige
- Price
- £20.93
- Rating
- 4.4/5
- Reviews
- 1,807
- Age
- 5y ago
Newest
by launch date
Pawk Donut Dog Bed Large-Round Dog Cat Bed with Waterproof Cover Plush Doughnut Dog Bed with 20CM High Side for 40lbs Golden Retriever 76x76x20cm
- Price
- £20.61
- Rating
- 4.1/5
- Reviews
- 241
- Age
- 1y ago
Bedsure Plush Round Cat Bed - 60x60x14cm Washable Large Cat Beds for Indoor Cats Fluffy Calming Anti Anxiety Dog Bed for Small Pets Dogs Puppy Camel
- Price
- £16.17
- Rating
- 4.5/5
- Reviews
- 7,423
- Age
- 1y ago
Woof & Whiskers Donut Dog Bed Dark Grey Medium 70cm Calming Round Plush Pet Bed for Dogs & Cats | Anti-Anxiety Cuddler Bed Non-Slip Base Soft Machine Washable (Dark Grey 70cm)
- Price
- £19.30
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Woof & Whiskers Calming Donut Dog Bed Large 80cm Dark Grey | Anti-Anxiety Round Plush Pet Bed for Dogs & Cats Non-Slip Base Machine Washable Soft & Comfortable (Dark Grey 80cm)
- Price
- £21.93
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Woof & Whiskers Donut Dog Bed Black Large 80cm Calming Plush Round Pet Bed for Dogs & Puppies | Anti-Anxiety Bed Non-Slip Base Soft Machine Washable (Black 80cm)
- Price
- £21.87
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 flat
Sellers
25
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
16%
- Woof & Whiskers28%
- Enjamoy16%
- Silentnight14%
- Feandrea12%
- YOJOGEE8%
- OKPOW7%
- Open — no brand owns it (14 brands, 16%)
Demand
Donut Dog Bed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Donut Dog Bed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- donut dog bed77K/yr
- doughnut dog bed37K/yr
- dog donut bed33K/yr
- round dog bed22K/yr
- fluffy dog bed30K/yr
- calming dog bed32K/yr
- silent night dog bed14K/yr
- dog bean bag12K/yr
- donut bed dog6K/yr
- silentnight dog bed11K/yr
Reviews and returns
What reviews say buyers love and hate about Donut Dog Bed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesnt fit on it
Too small
bigger than i thought
Rubbish quality
Bad quality
Poor quality, feels very flat, not worth the money
bed looks nothing like the photo
A little misleading
Not exactly like the picture
Not much of a bargain, really
I don't think its worth £14
Waste of money
the material is so thin u can see the inside foam through it
Very disappointed - material not even cotton t-shirt thick
It's not the thickest bed in the world
Love
Dog loves it
My cats love it
My dog likes this
So comfy
Really comfortable bed
comfortable for her
Affordable quality
Brilliant quality
Good quality mattress
great soft bed
Lovely and soft
Soft and fluffy
Excellent value
Excellent price
Worth the money
Return
1.9% Return rate 77% Fixable by listing
doesnt fit on it
Too small
bigger than i thought
Rubbish quality
Bad quality
Poor quality, feels very flat, not worth the money
it looks more like blue than grey
new weird coloured new one on the right
Cosy. The colour is more blue than grey
bed looks nothing like the photo
A little misleading
Not exactly like the picture
Long pile material
Very disappointed - material not even cotton t-shirt thick
material so thin it splits
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Donut Dog Bed questions
Answered from the same tracked data.