Is dog wormers for small dogs profitable to sell on Amazon United Kingdom?

The niche generates £100K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (40/100).

How competitive is the dog wormers for small dogs niche?

8 brands and 45 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in dog wormers for small dogs?

Top complaints mined from reviews: Indigestion, Size-Overall, Value For Money. The return rate is 0.1%.

When does demand for dog wormers for small dogs peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the dog wormers for small dogs niche?

Listings span £3.56–£14.15; the average listing price is £6.25 (sweet spot $15–$100). The average incumbent carries 3,267 reviews — the moat a new listing must climb.

dog wormers for small dogs

Skip it

Prices mostly outside the sweet spot ($3.56–$14.15) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible17.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,266.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad£100K

£100K/yr · 90K searches

Competition

Bad78%

top-5 click share — a locked-up shelf

Avg price

Bad£6.25

avg listing price — sweet spot $15–$100

Price range

Bad£3.56–£14.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dog wormers for small dogs is a £100K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 40/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dog wormers for small dogs market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: £94K–£125K; units × avg price
Conversion rate: 17.7%
Avg BSR: #6
Page quality: 0%
Prime: 77%
Sponsored: 92%
Out of stock: 0.6%
Avg brand age: 64 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

FRONTLINE34%
Beaphar22%
Pet Shield12%
Itch12%
Johnsons10%
Drontal6%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top dog wormers for small dogs search terms

dog wormers for small dogs29K/yr +5.1%20.0% conv.
puppy wormer from 8 weeks15K/yr +27.8%10.2% conv.
dog worming tablets small dog12K/yr +0.8%21.2% conv.
small dog worming tablets7K/yr +2.2%19.5% conv.
puppy worming tablets9K/yr -12.8%12.2% conv.
worming tablets for small dogs6K/yr +36.5%18.1% conv.
worming tablets for puppies7K/yr -10.2%12.5% conv.
small dog wormer4K/yr +8.3%17.4% conv.
wormer for dogs 10-20kg1K/yr -2.9%17.9% conv.

All search terms

Top dog wormers for small dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FRONTLINE WORMER - Worming Tablets for Dogs - 2 Tablets

FRONTLINE£4.954.5★14,896 rev

Beaphar - WORMclear Tablets for Dogs up to 20kg - 2 Tablets - Kills All Common UK Intestinal Worms (Roundworms & Tapeworms) - Vet Strength Wormer - Pork-Flavoured - For dogs over 2 weeks old & 3kg

Beaphar£4.054.5★6,175 rev

Itch Dog Wormer Tablets for Dogs (3kg 19kg) - 2 Tablets

Itch£6.044.4★3,582 rev

Worm Screen Combo Dog Worming Tablets 2 Pack Vet Approved Worming Tablet for Dogs & Puppies Over 2 Weeks / 2kg+ in Weight Kills Roundworms Hookworms & Tapeworms 2 Dog Wormer Tablets

Pet Shield£5.024.6★272 rev

Johnsons Vet Easy One Dose Wormer Size 1

Johnsons£4.544.4★1,070 rev

Newest

by launch date

Dog Worming Drops with Probiotics 60ml 100% Natural Support for Digestive & Immune Health Easy to Absorb

Bieteky£8.8570 rev

7mo ago

Worm Screen Combo Dog Worming Tablets 2 Pack Vet Approved Worming Tablet for Dogs & Puppies Over 2 Weeks / 2kg+ in Weight Kills Roundworms Hookworms & Tapeworms 2 Dog Wormer Tablets

Pet Shield£5.02272 rev

10mo ago

Beaphar - Easy One Dose Worming Tablets For Small Dogs For Dogs Over 12 weeks Old & Weighing 2-6kg Kills Roundworms Tapeworms & Hookworms - Veterinary medicine Easy-To-Give - 3 Tablet Pack

Beaphar£4.1494 rev

1y ago

Worm Screen Combo Dog Worming Tablets 4 Pack Vet Approved Worming Tablet for Dogs & Puppies Over 2 Weeks / 2kg+ in Weight Kills Roundworms Hookworms & Tapeworms 4 Dog Wormer Tablets

Pet Shield£7.62272 rev

1y ago

Itch Dog Wormer Tablets for Dogs (3kg 19kg) - 2 Tablets

Itch£6.043,582 rev

3y ago

What buyers say about dog wormers for small dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Great value”

Advertised Vs Actual Product17%

“As advertised”

Quality-Overall13%

“Great tablets”

Ease Of Use12%

“Easy to use”

Pet Friendly12%

“Dog loves it”

Ease Of Chewing/Swallowing3%

“You can easily trick your dog into swallowing this”

Time Taken2%

“24 hours later it's definitely gone down”

Allergies2%

“No issues, no allergic reactions and much cheaper than the vets”

Taste-Overall2%

“Tasty treat”

Size-Overall1%

“Good size”

What buyers complain about

Indigestion24%

“Causes terrible diarrhea and vomiting”

Size-Overall18%

“the tablets are small”

Value For Money10%

“again if it wasnt for the fact I cant get locally I wouldnt buy off Amazon as to expensive”

Taste-Overall7%

“It must have tasted like the devil's work”

Allergies6%

“dog had allergic reaction”

Ease Of Use4%

“hard time getting him to take them had to crush up then afterwards he just threw up”

Functionality-Overall4%

“Don't work”

Natural Resource Wastage4%

“Waste”

Smell4%

“clearly smell so repulsive he doesn't want to be in the same room as them”

Strength3%

“easily broken”

Top return reasons

Weight Light20%

Certifications20%

Size-Overall20%

Instructions/User Manual/Troubleshooting20%

Compatibility-Overall20%

Common questions

Is dog wormers for small dogs profitable to sell on Amazon United Kingdom?: The niche generates £100K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (40/100).
How competitive is the dog wormers for small dogs niche?: 8 brands and 45 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in dog wormers for small dogs?: Top complaints mined from reviews: Indigestion, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for dog wormers for small dogs peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the dog wormers for small dogs niche?: Listings span £3.56–£14.15; the average listing price is £6.25 (sweet spot $15–$100). The average incumbent carries 3,267 reviews — the moat a new listing must climb.