Skip to content

Dog Wormers for Small Dogs

Fail

Prices span $3.56–$14.15, mostly outside the sweet spot, so Dog Wormers for Small Dogs is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£100K/yr90K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
78%top-5 click share · 8 brands · 45 sellers

Flapen Score

Dog Wormers for Small Dogs against its category

The dotted line is the Pet Supplies average. Past it, Dog Wormers for Small Dogs is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Wormers for Small Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Wormers for Small Dogs 90K times last year and spent an estimated £100K. The top 5 brands take 89% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
17.7%
Market size, estimated
£100Ka year
Peak month
September1.4× the quietest month
Top search term
dog wormers for small dogs29K searches a year

02 · Price

A sale here is worth £6.25.

Listings sell for £6.25 on average, from £3.56 to £14.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £6.25 that is £8K to £9K a year per listing.

Average price
£6.25under the $15 to $100 sweet spot
Price range
£3.56–£14.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #6 within Health Supplies. It carries 3,267 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
77%
Out of stock, average day
0.6%
Average rank
#6in Health Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,267per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dog Wormers for Small Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

45

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • FRONTLINE34%
  • Beaphar22%
  • Pet Shield12%
  • Itch12%
  • Johnsons10%
  • Drontal6%
  • Open — no brand owns it (2 brands, 5%)

Demand

Dog Wormers for Small Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Wormers for Small Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog wormers for small dogs29K/yr
  • puppy wormer from 8 weeks15K/yr
  • dog worming tablets small dog12K/yr
  • small dog worming tablets7K/yr
  • puppy worming tablets9K/yr
  • worming tablets for small dogs6K/yr
  • worming tablets for puppies7K/yr
  • small dog wormer4K/yr
  • wormer for dogs 10-20kg1K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Wormers for Small Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Indigestion24%−0.24

Causes terrible diarrhea and vomiting

Made my dog sick

Made dog vomit for 12 hrs

Size-Overall18%−0.05

the tablets are small

Quite big

Small

Value For Money10%+1.60

again if it wasnt for the fact I cant get locally I wouldnt buy off Amazon as to expensive

so I wasted my money

Pricey

Taste-Overall7%−0.02

It must have tasted like the devil's work

I guess he didn't like the taste

So not so tasty

Allergies6%−0.06

dog had allergic reaction

triggered a severe reaction in both dogs

Worrying reaction

Love

Value For Money28%+1.60

Great value

reasonable price

Good price

Advertised Vs Actual Product17%+0.73

As advertised

Does what it says

As expected

Quality-Overall13%+0.45

Great tablets

Excellent product

No complaints

Ease Of Use12%+0.64

Easy to use

Its got measurements on it so easy to use

Easy to administer

Pet Friendly12%

Dog loves it

Works absolutely great I would definitely recommend these to any dog owners

Excellent for dogs

Return

0.1% Return rate 20% Fixable by listing

Weight Light20%▁▁▁▁▁█
Certifications20%▁█▁▁▁▁
Size-Overall20%

the tablets are small

Quite big

Small

Instructions/User Manual/Troubleshooting20%▁█▁▁▁▁
Compatibility-Overall20%█▁▁▁▁▁

FAQ

Common Dog Wormers for Small Dogs questions

Answered from the same tracked data.