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Dog Wormers for Small Dogs

Fail

Prices span $3.56–$14.15, mostly outside the sweet spot, so Dog Wormers for Small Dogs is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£100K/yr90K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
78%top-5 click share · 8 brands · 45 sellers

Flapen Score

Dog Wormers for Small Dogs against its category

The dotted line is the Pet Supplies average. Past it, Dog Wormers for Small Dogs is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Wormers for Small Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Wormers for Small Dogs 90K times last year and spent an estimated £100K. The top 5 brands take 89% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 17.7% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
17.7%
Market size, estimated
£100Ka year
Peak month
September1.4× the quietest month
Top search term
dog wormers for small dogs29K searches a year

02 · Price

A sale here is worth £6.25.

Listings sell for £6.25 on average, from £3.56 to £14.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £6.25 that is £8K to £9K a year per listing.

Average price
£6.25under the $15 to $100 sweet spot
Price range
£3.56–£14.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #6 within Health Supplies. It carries 3,267 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
77%
Out of stock, average day
0.6%
Average rank
#6in Health Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,267per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dog Wormers for Small Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

45

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

5%

  • FRONTLINE34%
  • Beaphar22%
  • Pet Shield12%
  • Itch12%
  • Johnsons10%
  • Drontal6%
  • Open — no brand owns it (2 brands, 5%)

Demand

Dog Wormers for Small Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Wormers for Small Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog wormers for small dogs29K/yr
  • puppy wormer from 8 weeks15K/yr
  • dog worming tablets small dog12K/yr
  • small dog worming tablets7K/yr
  • puppy worming tablets9K/yr
  • worming tablets for small dogs6K/yr
  • worming tablets for puppies7K/yr
  • small dog wormer4K/yr
  • wormer for dogs 10-20kg1K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Wormers for Small Dogs

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
24%of negative reviews mention “Indigestion”
0.1%of orders come back
“Causes terrible diarrhea and vomiting”
A buyer, on “Indigestion”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Wormers for Small Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data