Dog Wipes
a deep review moat (18,385 avg reviews) — Dog Wipes doesn't clear our bar today.
Flapen Score
Is Dog Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Wipes is a £624K/yr Amazon United Kingdom market (501K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 47/100.
Dog Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.7% over the last 90 days and 15.1% of searches end in a purchase.
£624K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 19 products
Top Dog Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Earth Rated Pet Wipes for Dogs Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 100 Count
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 7y ago
Earth Rated Dog Wipes Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Lavender Scented 100 Count
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 7y ago
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago
BUGALUGS Dog Wipes 100% Plastic Free Biodegradable pet wipes for full body eye wipes ear wipes bum & paws. 110 sensitive dog grooming wipes for dogs puppy & cat grooming (Fragrance Free)
- Price
- £9.05
- Rating
- 4.7/5
- Reviews
- 2,342
- Age
- 3y ago
Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago
Trending
90-day click momentumEarth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Lavender Scented 60 Count
- Price
- £4.90
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago
Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago
Earth Rated Pet Wipes for Dogs Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 100 Count
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 7y ago
Dog Wipes 200 Large (20x20cm) Plant Based Pet Wipes for Dogs & Puppies Biodegradable Alcohol Free Thick Cleaning Wipes Pippa & Max
- Price
- £9.30
- Rating
- 4.7/5
- Reviews
- 169
- Age
- 2y ago
Newest
by launch date
BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 10mo ago
OIRLVCE 200Pcs Pet Wet Wipes Hypoallergenic Cleaning and Hydrating for Full Body Ear Wipes bum & paw Fragrance Free Dog Grooming Wipes
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 11mo ago
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Lavender Scented 60 Count
- Price
- £4.90
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago
Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
66
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
13%
- Earth Rated55%
- BUGALUGS13%
- Beaphar7%
- Petkin5%
- Prowipe4%
- Beco4%
- Open — no brand owns it (6 brands, 13%)
Dog Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Dog Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog wipes175K/yr
- pet wipes54K/yr
- cat wipes41K/yr
- dog wipes for sensitive skin and allergies23K/yr
- pet wipes for cats21K/yr
- pet wipes dog25K/yr
- puppy wipes18K/yr
- dog wipes for smelly dogs20K/yr
- dog cleaning wipes16K/yr
- earth rated dog wipes15K/yr
What reviews say buyers love and hate about Dog Wipes
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Keeps your dog cleand”
“Good quality wipes”
“Lovely lavender smell”
“Easy to store and use”
“Good value for money”
What buyers complain about
68% of reviews“cheaper here”
“Strong chemical smell - So strong”
“Not very moist”
“There is no way these wipes replace a bath”
“the pack is a bit too big”
Dog Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
