Dog Wipes
FailThe average product has 18,385 reviews to catch up to, so Dog Wipes is a Fail.
- Flapen Score
- 47 / 100Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 5047
- Market size
- £624K/yr501K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 66 sellers
Flapen Score
Dog Wipes against its category
The dotted line is the Pet Supplies average. Past it, Dog Wipes is stronger. Inside it, weaker.
Market
The Dog Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Wipes 501K times last year and spent an estimated £624K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 15.1% of those searches ended in a purchase.
Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £624K a year.
- Searches, last 12 months
- 501K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £624Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- dog wipes175K searches a year
02 · Price
A sale here is worth £8.25.
Listings sell for £8.25 on average, from £2.34 to £23.52. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £8.25 that is £33K to £41K a year per listing.
- Average price
- £8.25under the $15 to $100 sweet spot
- Price range
- £2.34–£23.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £33K–£41K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #27 within Grooming. It carries 18,385 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 95%
- Out of stock, average day
- 0.4%
- Average rank
- #27in Grooming
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,385per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dog Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Earth Rated Pet Wipes for Dogs Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 100 Count
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 7y ago

Earth Rated Dog Wipes Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Lavender Scented 100 Count
- Price
- £5.51
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 7y ago

Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

BUGALUGS Dog Wipes 100% Plastic Free Biodegradable pet wipes for full body eye wipes ear wipes bum & paws. 110 sensitive dog grooming wipes for dogs puppy & cat grooming (Fragrance Free)
- Price
- £9.05
- Rating
- 4.7/5
- Reviews
- 2,342
- Age
- 3y ago

Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago
Trending
estimated 90-day click momentum
Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Lavender Scented 60 Count
- Price
- £4.90
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago

Earth Rated Pet Wipes for Dogs Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Unscented 100 Count
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 7y ago

Dog Wipes 200 Large (20x20cm) Plant Based Pet Wipes for Dogs & Puppies Biodegradable Alcohol Free Thick Cleaning Wipes Pippa & Max
- Price
- £9.30
- Rating
- 4.7/5
- Reviews
- 169
- Age
- 2y ago
Newest
by launch date
BUGALUGS Dog Glove Wipes pet wipes for full body eye wipes ear wipes bum & paws. 30 sensitive dog grooming glove wipes for dogs puppy & cat grooming One size fits all (Fragrance Free)
- Price
- £12.83
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 10mo ago

OIRLVCE 200Pcs Pet Wet Wipes Hypoallergenic Cleaning and Hydrating for Full Body Ear Wipes bum & paw Fragrance Free Dog Grooming Wipes
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 11mo ago

Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic Cleaning and Hydrating for Grooming Paws Body and Bums Lavender Scented 60 Count
- Price
- £4.90
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Bums New White Tea and Basil Scent 100 Count
- Price
- £6.24
- Rating
- 4.6/5
- Reviews
- 65,953
- Age
- 1y ago

Beaphar - Pet Wipes - Sensitive Grooming Wipes for Cats & Dogs - 100% Plant-Based Biodegradable Wipes With Aloe vera 30 Wipes pH neutral Hypoallergenic - No perfume ideal for sensitive skin
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
66
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
13%
- Earth Rated55%
- BUGALUGS13%
- Beaphar7%
- Petkin5%
- Prowipe4%
- Beco4%
- Open — no brand owns it (6 brands, 13%)
Demand
Dog Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dog Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog wipes175K/yr
- pet wipes54K/yr
- cat wipes41K/yr
- dog wipes for sensitive skin and allergies23K/yr
- pet wipes for cats21K/yr
- pet wipes dog25K/yr
- puppy wipes18K/yr
- dog wipes for smelly dogs20K/yr
- dog cleaning wipes16K/yr
- earth rated dog wipes15K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Wipes
We read the reviews and the return reasons for every product selling here.
“cheaper here”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









