Dog Whistle
MaybeReturns run at only 0.6% of orders. But prices span $3.29–$10.84, mostly outside the sweet spot, so Dog Whistle is a Maybe.
- Flapen Score
- 50 / 100Ranks 423 of 875 Pet Supplies niches · on the category median50
- Market size
- £363K/yr376K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 50%top-5 click share · 9 brands · 34 sellers
Flapen Score
Dog Whistle against its category
The dotted line is the Pet Supplies average. Past it, Dog Whistle is stronger. Inside it, weaker.
Market
The Dog Whistle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Whistle 376K times last year and spent an estimated £363K. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
12.1% of searches ended in a purchase last week.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 12.1%
- Market size, estimated
- £363Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- dog whistles for recall127K searches a year
02 · Price
A sale here is worth £8.00.
Listings sell for £8.00 on average, from £3.29 to £10.84. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.00 that is £12K to £16K a year per listing.
- Average price
- £8.00under the $15 to $100 sweet spot
- Price range
- £3.29–£10.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #7 within Training & Behaviour Aids. It carries 3,067 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #7in Training & Behaviour Aids
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,067per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Dog Whistle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
2 Pcs Professional Dog Whistle 210.5 Plastic Dog Training Whistles
- Price
- £4.93
- Rating
- 4.1/5
- Reviews
- 977
- Age
- 4y ago
TDL Gun Dog Whistles for Recall Training with Army Lanyard - Dog Training Whistle with Loud Far-Reaching Sound for Long-Distance Commands & Recall Training for Most Breeds - Black
- Price
- £7.35
- Rating
- 4.4/5
- Reviews
- 2,819
- Age
- 3y ago
TDL Gun Dog Whistles for Recall Training with Black Lanyard - Dog Training Whistle with Loud Far-Reaching Sound for Long-Distance Commands & Recall Training for Most Breeds - Black
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 2,819
- Age
- 3y ago
TODREMOU Dog Whistle Recall Training 2 Pack-Professional High Pitch-Can Be Heard By Human Ears
- Price
- £5.74
- Rating
- 4.1/5
- Reviews
- 1,864
- Age
- 3y ago
Whilissmsy Dog Whistles for Recall 2 Pcs Dog Training Whistle for RecallSilver Black
- Price
- £3.29
- Rating
- 3.5/5
- Reviews
- 143
- Age
- 2y ago
Trending
90-day click momentum
shejinqiuyuan Dog Whistle Dog Training Whistle for Recall 2 Pack Upgraded Version Dog Whistles with Lanyard for Recall Callback Long Range Frequency Standardised(Length 3.14 inches Silver and Black)
- Price
- £4.96
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
ACME 210.5 Alpha Dog Whistle - Forest Green - With Lanyard
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 6,162
- Age
- 5mo ago
ACME 211.5 Classic Dog Whistle - Turquoise - With Lanyard
- Price
- £10.29
- Rating
- 4.6/5
- Reviews
- 5,938
- Age
- 5mo ago
ACME 211.5 Alpha Dog Whistle - Baby Blue - With Lanyard
- Price
- £10.74
- Rating
- 4.6/5
- Reviews
- 5,938
- Age
- 5mo ago
ACME 211.5 Alpha Dog Whistle - Turquoise - With Lanyard
- Price
- £10.77
- Rating
- 4.6/5
- Reviews
- 5,938
- Age
- 5mo ago
Newest
by launch dateACME 211.5 Classic Dog Whistle - Turquoise - With Lanyard
- Price
- £10.29
- Rating
- 4.6/5
- Reviews
- 5,938
- Age
- 5mo ago
ACME 210.5 Classic Dog Whistle - Honeysuckle - With Lanyard
- Price
- £10.57
- Rating
- 4.5/5
- Reviews
- 6,162
- Age
- 5mo ago
ACME 210.5 Alpha Dog Whistle - Forest Green - With Lanyard
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 6,162
- Age
- 5mo ago
ACME 210.5 Alpha Dog Whistle - Black/DG Green - With Lanyard
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 6,162
- Age
- 5mo ago
ACME 211.5 Alpha Dog Whistle - Turquoise - With Lanyard
- Price
- £10.77
- Rating
- 4.6/5
- Reviews
- 5,938
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
34
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
8%
- ACME29%
- kuou23%
- The Dog Lady (TDL)21%
- TODREMOU8%
- Whilissmsy7%
- shejinqiuyuan5%
- Open — no brand owns it (3 brands, 8%)
Demand
Dog Whistle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dog Whistle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog whistles for recall127K/yr
- dog whistle119K/yr
- acme dog whistle 210.530K/yr
- acme dog whistle16K/yr
- dog training whistle for recall11K/yr
- acme whistle12K/yr
- dog whistles10K/yr
- dog training whistle11K/yr
- 210.5 dog whistle7K/yr
- dog recall whistle5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Whistle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality tone
Not great quality
Cheap and nasty
Not effective
Does not work
Stopped working
I think its a little expensive for what it is
Waste of money and time
vastly over priced
small
the whistle not ideal for larger breeds
Very cheap plastic
Flimsy material and the whistle sounds is very weak and unreliable
Love
Excellent value for money
Excellent value
Good for the price
Construction is excellent
Great quality, love the lanyard
Excellent Quality
Does what it says
Exactly what I wanted
Just as described
Easy to use
Easy training
Comes with a handy lanyard
Good size
Fit on key ring
2x101/2 perfect for training a spaniel
Return
0.6% Return rate 19% Fixable by listing
Not effective
Does not work
Stopped working
Poor quality tone
Not great quality
Cheap and nasty
Misleading
Very cheap plastic
Flimsy material and the whistle sounds is very weak and unreliable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Whistle questions
Answered from the same tracked data.