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Dog Water Toys

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $18K a year here, so Dog Water Toys is a Maybe.

Flapen Score
63
63 / 100
Top 7% of 875 Pet Supplies niches · +13 vs the category median of 50
Market size
£18K/yr37K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
51%top-5 click share · 21 brands · 56 sellers

Flapen Score

Dog Water Toys against its category

The dotted line is the Pet Supplies average. Past it, Dog Water Toys is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Water Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Water Toys 37K times last year and spent an estimated £18K. The top 5 brands take 67% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.9%
Market size, estimated
£18Ka year
Top search term
dog water toys17K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £3.60 to £25.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £12.40 that is £0 to £1K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£3.60–£25.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #109 within Feeding & Watering Supplies. It carries 774 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
70%
Out of stock, average day
11.9%
Average rank
#109in Feeding & Watering Supplies
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
774per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Dog Water Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£711£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

56

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

51%

Top 20: 93%

Open market

29%

  • ALL FOR PAWS34%
  • BACOENG14%
  • Jsdoin8%
  • Generic6%
  • Chuckit!4%
  • Petface4%

Search terms

Top Dog Water Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog water toys17K/yr
  • water toys for dogs8K/yr
  • dog water toy7K/yr
  • dog hose pipe toy3K/yr
  • dog water fountain toy2K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Water Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.29

Broke quickly

Fell apart in 5 mins

Not durable

Quality-Overall18%−0.13

Shoddy manufacture

Poor Quality

Garbage

Advertised Vs Actual Product7%−0.05

the branding makes you wonder

Slightly misleading photo

Nothing like the picture

Connectivity-Overall5%−0.05

Connection isnt great I thought maybe it was my attachment got a new one still didnt make a difference

Could not connect hose

Unable to connect to hose outlet - god knows what kind of connection is needed

Leak-Proof5%

Leaks

Small size soon overflows

The water just leaked out of the sides

Love

Fun/Entertainment Experience28%+2.26

Fun toy

Great toy

Good fun

Value For Money12%+0.74

Good value

Great value for money

worth the money

Quality-Overall9%−0.13

Good quality

Seems reasonable quality

great product

Pet Friendly8%

Dog loves it

The dog splash pad keeps my pet entertained and cool

Happy Dog

Advertised Vs Actual Product7%−0.05

product arrived exactly as advertised

As described

everything worked as intended

Return

0.3% Return rate 28% Fixable by listing

Size-Overall17%▁▁▅█▆▄

there is no way you could get another dog in I tried to attached the connector to find that it doesnt fit properly will not screw into the pool so when connected to the pool water leeks all over the lawn not worth the money

When this arrived I thought it was too big for my Jack Russel

To small

Functionality-Overall13%▁▁▁█▅▅
Leak-Proof9%▁▁█▁▃▂

Leaks

Small size soon overflows

The water just leaked out of the sides

Defective Material/Parts8%▁▁▁█▂▅
Durability7%▁▁▁▁█▆

Broke quickly

Fell apart in 5 mins

Not durable

FAQ

Common Dog Water Toys questions

Answered from the same tracked data.