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Dog Water Fountain

Pass

Dog Water Fountain scores 65 out of 100, a Pass. Shoppers spend $126K a year here, search demand grew +178.5% this quarter, and returns run at 1.8% of orders.

Flapen Score
65
65 / 100
Top 5% of 875 Pet Supplies niches · +15 vs the category median of 50
Market size
£126K/yr270K searches / yr
90-day growth
+178.5%search demand this quarter
Competition
49%top-5 click share · 23 brands · 33 sellers

Flapen Score

Dog Water Fountain against its category

The dotted line is the Pet Supplies average. Past it, Dog Water Fountain is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Water Fountain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Water Fountain 270K times last year and spent an estimated £126K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +178.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
+178.5%
Conversion, latest week
1.9%
Market size, estimated
£126Ka year
Peak month
July3.8× the quietest month
Top search term
dog water fountain157K searches a year

02 · Price

A sale here is worth £24.59.

Listings sell for £24.59 on average, from £12.59 to £51.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £24.59 that is £2K to £6K a year per listing.

Average price
£24.59inside the $15 to $100 sweet spot
Price range
£12.59–£51.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #47 within Cats. It carries 1,555 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#47in Cats
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,555per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dog Water Fountain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

33

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

49%

Top 20: 90%

Open market

36%

  • GROOKPET18%
  • Invengo13%
  • DOOOB11%
  • FEELNEEDY9%
  • FUKUMARU8%
  • oneisall5%

Demand

Dog Water Fountain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.8×

Search terms

Top Dog Water Fountain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog water fountain157K/yr
  • dog water fountain for drinking31K/yr
  • dog fountain water bowl17K/yr
  • drinking fountains for dogs15K/yr
  • water fountain for dogs14K/yr
  • dog drinking fountain14K/yr
  • water fountain dog bowl12K/yr
  • dog fountain10K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Water Fountain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability33%−0.43

Broke within a month

Broke quickly

Doesn't last

Filtration5%−0.02

Filters not brilliant

the filters are cheap quality

The filters do nothing

Water Flow5%+0.25

no water flowing

stopped pumping water around

no circulating water

Size-Overall5%

they don't fit

HUGE

To small

Leak-Proof5%

It leaks

Leaks water

Leaked

Love

Pet Friendly21%

perfect for pets

Cats Love it

Dog loves it

Quality-Overall14%+0.69

The build quality feels sturdy

Excellent Product

Great quality and easy to maintain

Ease Of Cleaning12%+0.70

Easy to set up and clean

Cleaning is easy

Great fountain easy to clean

Water Flow9%+0.25

The water flow is quiet

the water flow is good

The water flow is gentle

Value For Money8%+0.46

Amazing value

much cheaper

Great value

Return

1.8% Return rate 26% Fixable by listing

Size-Overall20%▆█▇█▆▅

they don't fit

HUGE

To small

Functionality-Overall16%▅▅█▆█▇

Stops working

I just could not get this to work at all

Not useful for us, unfortunately

Durability8%▆▆█▇▇█

Broke within a month

Broke quickly

Doesn't last

Defective Material/Parts7%█▄▅▆▇▅
Water Flow7%▅▇▆▆█▇

no water flowing

stopped pumping water around

no circulating water

FAQ

Common Dog Water Fountain questions

Answered from the same tracked data.