Dog Vitamins and Supplements
Dog Vitamins and Supplements shows low returns (0.2%), but soft demand (-22.3% this quarter) keeps it on the watch list.
Flapen Score
Is Dog Vitamins and Supplements profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Vitamins and Supplements is a £132K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 55/100.
Dog Vitamins and Supplements: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -22.3% over the last 90 days and 7.5% of searches end in a purchase.
£132K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Dog Vitamins and Supplements products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Multivitamin for Dogs 180 Split and Pour Capsules. Pet Multi Vitamin Providing 16 Essential Vitamins and Minerals.
- Price
- £10.48
- Rating
- 4.5/5
- Reviews
- 1,214
- Age
- 6y ago
ZENO Dog Vitamins and Supplements - 150 Chews - Dog Multivitamin and Minerals - Immune Digestive & Joint Support Skin & Coat - Packed with Omega 3s Glucosamine & Probiotics - Chicken
- Price
- £8.69
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 3mo ago
Dog Multivitamin Chewable 15-in-1 Dog Vitamins & Supplements for Dogs Hip & Joint Supplements Immune System Skin & Coat Gut Health for All Ages All Breeds(150 Chews Duck Flavor)
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 3y ago
Dog Vitamins and Supplements - 150 Chews - Dog Multivitamin and Minerals - Immune Digestive & Joint Support Skin & Coat - Packed with Omega 3s Glucosamine & Probiotics - Chicken
- Price
- £10.50
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 1y ago
BUGALUGS 21 in 1 Multifunctional Dog Treats Helps Gut Teeth Bladder Joints Calming Relax & Itchy Skin - Perfect for Small Medium & Large Dogs -120 chews
- Price
- £17.89
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 8mo ago
Trending
90-day click momentum
MUITIBITES Dog Vitamins Supplement - with Taurine for Dogs - 220g
- Price
- £11.75
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 5mo ago
ZENO Dog Vitamins and Supplements - 150 Chews - Dog Multivitamin and Minerals - Immune Digestive & Joint Support Skin & Coat - Packed with Omega 3s Glucosamine & Probiotics - Chicken
- Price
- £8.69
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 3mo ago
Pooch & Mutt - Multivitamin Complex Supplement For Dogs 1x180g
- Price
- £19.53
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 12y ago
Zesty Paws 9 in 1 Multivitamins for Senior Dogs | Supports Joints Skin Eyes Brain Function Immune System Urinary Tract Heart & Gut Health| Vitamin A B & C Folic Acid Biotin | 90 Chews
- Price
- £26.51
- Rating
- 4.4/5
- Reviews
- 10,969
- Age
- 2y ago
Dog Multivitamin - Strengthening Immune System & Supporting Bones and JointsSupplements & Vitamins for Dogs Supporting the urinary tractDog Multivitamins and Minerals Caring for Skin & Coat - 60ml
- Price
- £6.50
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 10mo ago
Newest
by launch dateZENO Dog Vitamins and Supplements - 150 Chews - Dog Multivitamin and Minerals - Immune Digestive & Joint Support Skin & Coat - Packed with Omega 3s Glucosamine & Probiotics - Chicken
- Price
- £8.69
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 3mo ago
MUITIBITES Dog Vitamins Supplement - with Taurine for Dogs - 220g
- Price
- £11.75
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 5mo ago
Dog Multivitamin 15 in 1 Multivitamin for Dogs Dog Vitamins Liquid Supplements Drops for Hip & Joint Skin & Coat Immune With Glucosamine and MSM
- Price
- £7.66
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 7mo ago
BUGALUGS 21 in 1 Multifunctional Dog Treats Helps Gut Teeth Bladder Joints Calming Relax & Itchy Skin - Perfect for Small Medium & Large Dogs -120 chews
- Price
- £17.89
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 8mo ago
Dog Multivitamin - Strengthening Immune System & Supporting Bones and JointsSupplements & Vitamins for Dogs Supporting the urinary tractDog Multivitamins and Minerals Caring for Skin & Coat - 60ml
- Price
- £6.50
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 falling
Sellers
34
Top-5 brand share
52%
Top 20: 98%
Top-5 click share
50%
Top 20: 97%
Open market
40%
- Zipvit14%
- ZENO10%
- Zesty Paws10%
- ZIXAOK9%
- OKKÖBI9%
- BUGALUGS8%
Dog Vitamins and Supplements demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Dog Vitamins and Supplements search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog vitamins32K/yr
- dog vitamins and supplements22K/yr
- dog multivitamin14K/yr
- vitamins for dogs12K/yr
- iron paws multi vitamin for dogs13K/yr
- supplements & vitamins for dogs13K/yr
- dog vitamins for older dogs7K/yr
- multivitamins for dogs5K/yr
- dog multivitamins and minerals5K/yr
- multivitamin for dogs5K/yr
What reviews say buyers love and hate about Dog Vitamins and Supplements
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Good for the dog”
“Excellent value”
“The quality of the instructions is great”
“The chews are easy to give”
“The dogs like the taste”
What buyers complain about
74% of reviews“They smell very strong”
“last few times the glass bulb pipet didn't work”
“My dog was sick the very next day”
“I think it is rather misleading not to mention anywhere in the item listing that these dog vitamins need to be refrigerated”
“Lasted me just over a week for my two big dogs”
Dog Vitamins and Supplements return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Vitamins and Supplements questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
