Dog Vitamins and Supplements
MaybeReturns run at only 0.2% of orders. But demand is soft, at -22.3% this quarter, so Dog Vitamins and Supplements is a Maybe.
- Flapen Score
- 55 / 100Top 28% of 875 Pet Supplies niches · +5 vs the category median of 5055
- Market size
- £132K/yr131K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 50%top-5 click share · 23 brands · 34 sellers
Flapen Score
Dog Vitamins and Supplements against its category
The dotted line is the Pet Supplies average. Past it, Dog Vitamins and Supplements is stronger. Inside it, weaker.
Market
The Dog Vitamins and Supplements market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Vitamins and Supplements 131K times last year and spent an estimated £132K. The top 5 brands take 52% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £132Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- dog vitamins32K searches a year
02 · Price
A sale here is worth £13.33.
Listings sell for £13.33 on average, from £4.53 to £26.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.33 that is £3K to £7K a year per listing.
- Average price
- £13.33under the $15 to $100 sweet spot
- Price range
- £4.53–£26.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #39 within Health Supplies. It carries 1,772 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 96%
- Out of stock, average day
- 10.3%
- Average rank
- #39in Health Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,772per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Dog Vitamins and Supplements products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Multivitamin for Dogs 180 Split and Pour Capsules. Pet Multi Vitamin Providing 16 Essential Vitamins and Minerals.
- Price
- £10.48
- Rating
- 4.5/5
- Reviews
- 1,214
- Age
- 6y ago

ZENO Dog Vitamins and Supplements - 150 Chews - Dog Multivitamin and Minerals - Immune Digestive & Joint Support Skin & Coat - Packed with Omega 3s Glucosamine & Probiotics - Chicken
- Price
- £8.69
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 3mo ago

Dog Multivitamin Chewable 15-in-1 Dog Vitamins & Supplements for Dogs Hip & Joint Supplements Immune System Skin & Coat Gut Health for All Ages All Breeds(150 Chews Duck Flavor)
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 3y ago

Dog Vitamins and Supplements - 150 Chews - Dog Multivitamin and Minerals - Immune Digestive & Joint Support Skin & Coat - Packed with Omega 3s Glucosamine & Probiotics - Chicken
- Price
- £10.50
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 1y ago

BUGALUGS 21 in 1 Multifunctional Dog Treats Helps Gut Teeth Bladder Joints Calming Relax & Itchy Skin - Perfect for Small Medium & Large Dogs -120 chews
- Price
- £17.89
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 8mo ago
Trending
90-day click momentum
MUITIBITES Dog Vitamins Supplement - with Taurine for Dogs - 220g
- Price
- £11.75
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 5mo ago

ZENO Dog Vitamins and Supplements - 150 Chews - Dog Multivitamin and Minerals - Immune Digestive & Joint Support Skin & Coat - Packed with Omega 3s Glucosamine & Probiotics - Chicken
- Price
- £8.69
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 3mo ago

Pooch & Mutt - Multivitamin Complex Supplement For Dogs 1x180g
- Price
- £19.53
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 12y ago

Zesty Paws 9 in 1 Multivitamins for Senior Dogs | Supports Joints Skin Eyes Brain Function Immune System Urinary Tract Heart & Gut Health| Vitamin A B & C Folic Acid Biotin | 90 Chews
- Price
- £26.51
- Rating
- 4.4/5
- Reviews
- 10,969
- Age
- 2y ago

Dog Multivitamin - Strengthening Immune System & Supporting Bones and JointsSupplements & Vitamins for Dogs Supporting the urinary tractDog Multivitamins and Minerals Caring for Skin & Coat - 60ml
- Price
- £6.50
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 10mo ago
Newest
by launch date
ZENO Dog Vitamins and Supplements - 150 Chews - Dog Multivitamin and Minerals - Immune Digestive & Joint Support Skin & Coat - Packed with Omega 3s Glucosamine & Probiotics - Chicken
- Price
- £8.69
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 3mo ago

MUITIBITES Dog Vitamins Supplement - with Taurine for Dogs - 220g
- Price
- £11.75
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 5mo ago

Dog Multivitamin 15 in 1 Multivitamin for Dogs Dog Vitamins Liquid Supplements Drops for Hip & Joint Skin & Coat Immune With Glucosamine and MSM
- Price
- £7.66
- Rating
- 3.8/5
- Reviews
- 48
- Age
- 7mo ago

BUGALUGS 21 in 1 Multifunctional Dog Treats Helps Gut Teeth Bladder Joints Calming Relax & Itchy Skin - Perfect for Small Medium & Large Dogs -120 chews
- Price
- £17.89
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 8mo ago

Dog Multivitamin - Strengthening Immune System & Supporting Bones and JointsSupplements & Vitamins for Dogs Supporting the urinary tractDog Multivitamins and Minerals Caring for Skin & Coat - 60ml
- Price
- £6.50
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
34
Top-5 brand share
52%
Top 20: 98%
Top-5 click share
50%
Top 20: 97%
Open market
40%
- Zipvit14%
- ZENO10%
- Zesty Paws10%
- ZIXAOK9%
- OKKÖBI9%
- BUGALUGS8%
Demand
Dog Vitamins and Supplements search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dog Vitamins and Supplements search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog vitamins32K/yr
- dog vitamins and supplements22K/yr
- dog multivitamin14K/yr
- vitamins for dogs12K/yr
- iron paws multi vitamin for dogs13K/yr
- supplements & vitamins for dogs13K/yr
- dog vitamins for older dogs7K/yr
- multivitamins for dogs5K/yr
- dog multivitamins and minerals5K/yr
- multivitamin for dogs5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Vitamins and Supplements
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They smell very strong
Disgusting smell
Smell like milk
last few times the glass bulb pipet didn't work
Dont work
Im not sure these work to be honest been using now for 6 months
My dog was sick the very next day
My dog was sick after one
I think it is rather misleading not to mention anywhere in the item listing that these dog vitamins need to be refrigerated
have not been completely clear about what is in them at the beginning of the information they supply
Lasted me just over a week for my two big dogs
Love
Good for the dog
Dogs are happy
Dog love it
Excellent value
the pricing seems fair
Good price
The quality of the instructions is great
Great product, excellent seller
Great quality
The chews are easy to give
easy to swallow
They are quite soft little chews
The dogs like the taste
My pom don't mind the taste
They love the taste
Return
0.2% Return rate 16% Fixable by listing
last few times the glass bulb pipet didn't work
Dont work
Im not sure these work to be honest been using now for 6 months
I think it is rather misleading not to mention anywhere in the item listing that these dog vitamins need to be refrigerated
have not been completely clear about what is in them at the beginning of the information they supply
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Vitamins and Supplements questions
Answered from the same tracked data.









