Skip to content

Dog Tunnel

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $41K a year here, so Dog Tunnel is a Maybe.

Flapen Score
58
58 / 100
Top 17% of 875 Pet Supplies niches · +8 vs the category median of 50
Market size
£41K/yr62K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
37%top-5 click share · 28 brands · 54 sellers

Flapen Score

Dog Tunnel against its category

The dotted line is the Pet Supplies average. Past it, Dog Tunnel is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Tunnel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Tunnel 62K times last year and spent an estimated £41K. The top 5 brands take 50% of clicks. Demand peaks in Apr. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
3.4%
Market size, estimated
£41Ka year
Peak month
April1.8× the quietest month
Top search term
dog tunnel32K searches a year

02 · Price

A sale here is worth £19.32.

Listings sell for £19.32 on average, from £5.81 to £67.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.32 that is £0 to £2K a year per listing.

Average price
£19.32inside the $15 to $100 sweet spot
Price range
£5.81–£67.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #47 within Cats. It carries 595 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
81%
Out of stock, average day
13.3%
Average rank
#47in Cats
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dog Tunnel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

54

Top-5 brand share

50%

Top 20: 91%

Top-5 click share

37%

Top 20: 79%

Open market

46%

  • Unibos25%
  • lionto9%
  • TRIXIE6%
  • maxxpro5%
  • PawHut5%
  • PchLight4%

Demand

Dog Tunnel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Dog Tunnel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog tunnel32K/yr
  • dog agility tunnel10K/yr
  • dog play tunnel7K/yr
  • puppy tunnel5K/yr
  • play tunnel for dogs4K/yr
  • dog tunnels and tubes2K/yr
  • dog agility tunnels1K/yr
  • dog tunnels for garden2K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Tunnel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.11

I don't think it will last

The zip on the storage bag broke the first time using it

Fell apart

Size-Overall13%−0.10

Disappointing size

Longer and larger diameter than our last one

Too small for my cat 🐈

Value For Money12%+0.44

far too expensive for just that

it cost me £4.15 to send back

Strength10%−0.11

This is not robust enough for dog use

Not that strong

as your other reviews mentioned the fixings are weak

Quality-Overall7%+0.83

quality fixings are not good enough

Just a shame that tacky workmanship spoilt it

Not ver well made

Love

Fun/Entertainment Experience25%+1.87

Great fun for cats

Cat having a lot of fun

Good fun

Pet Friendly18%

Cats love it

Our dog loves this

Excellent for training your dog

Quality-Overall15%+0.83

It was all well made

Good quality

Great quality, vibrant colours and just what I was after

Value For Money12%+0.44

great value for money

Good price

Worth it

Size-Overall6%−0.10

Its a great size

a good length and diameter

The length was great

Return

1.0% Return rate 66% Fixable by listing

Size-Overall56%▄▆▅▇▆█

Disappointing size

Longer and larger diameter than our last one

Too small for my cat 🐈

Strength10%█▇▂▅▁▄

This is not robust enough for dog use

Not that strong

as your other reviews mentioned the fixings are weak

Quality-Overall7%▁▇█▁▇▄

quality fixings are not good enough

Just a shame that tacky workmanship spoilt it

Not ver well made

Durability5%▁▃▁▄█▁

I don't think it will last

The zip on the storage bag broke the first time using it

Fell apart

Advertised Vs Actual Product3%█▁▇▁▁▁

Not as expected

FAQ

Common Dog Tunnel questions

Answered from the same tracked data.