Dog Treat Box
FailThe top 5 brands take 99% of clicks, so Dog Treat Box is a Fail.
- Flapen Score
- 38 / 100Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 5038
- Market size
- £82K/yr74K searches / yr
- 90-day growth
- -19.4%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 117 sellers
Flapen Score
Dog Treat Box against its category
The dotted line is the Pet Supplies average. Past it, Dog Treat Box is stronger. Inside it, weaker.
Market
The Dog Treat Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Treat Box 74K times last year and spent an estimated £82K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -19.4%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £82Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- jumbone17K searches a year
02 · Price
A sale here is worth £10.16.
Listings sell for £10.16 on average, from £1.57 to £19.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.16 that is £3K to £5K a year per listing.
- Average price
- £10.16under the $15 to $100 sweet spot
- Price range
- £1.57–£19.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #901 within Treats. It carries 2,187 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 89%
- Out of stock, average day
- 5.7%
- Average rank
- #901in Treats
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,187per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Dog Treat Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PEDIGREE Jumbone Medium Dog Treats with Beef 2 Chews
- Price
- £19.48
- Rating
- 4.7/5
- Reviews
- 428
- Age
- 16y ago

Pedigree Jumbone Medium dog Treats with Beef and Poultry Flavour 24 Chews Pack of 12 (12 x 180 g)
- Price
- £11.50
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 10y ago

Pedigree Jumbone Mini - Dog Treats - for Small Dogs - with Beef and Poultry - 32 Chews (Pack of 8)
- Price
- £7.15
- Rating
- 4.8/5
- Reviews
- 866
- Age
- 6y ago

Pedigree Rodeo Duos & Jumbone Medium Dog Treats in Mega Box - Multi Mix 780g Chews (Pack of 1)
- Price
- £5.71
- Rating
- 4.7/5
- Reviews
- 8,875
- Age
- 6y ago

Pedigree Jumbone - Medium dog Treats with Chicken and Lamb Flavours 24 Chews - Pack of 12 (12 x 180 g)
- Price
- £11.85
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 6y ago
Trending
90-day click momentum
Dudleys 100% Natural Doggy Treat & Chew Box for Dogs | Delicious Healthy Long Lasting Dog Treats | Grain Gluten & Lactose Free
- Price
- £16.99
- Rating
- 4.2/5
- Reviews
- 729
- Age
- 5y ago

Dewkes Natural Dog Treat Box - Birthday Box | Grain-Free & Hypoallergenic | Beefy Stick Chicken Jerky Porky Scratchings Fishy Bites Pure Meat Treat Food Taster Pack | Dog Birthday Present
- Price
- £16.67
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 2y ago

Pedigree Rodeo Duos & Jumbone Medium Dog Treats in Mega Box - Multi Mix 780g Chews (Pack of 1)
- Price
- £5.71
- Rating
- 4.7/5
- Reviews
- 8,875
- Age
- 6y ago

Pedigree Jumbone Medium dog Treats with Beef and Poultry Flavour 24 Chews Pack of 12 (12 x 180 g)
- Price
- £11.50
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 10y ago

Pedigree Jumbone Small Dog Treats with Beef and Poultry 4 Chews
- Price
- £1.57
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 6y ago
Newest
by launch date
Natural Dog Treat Box Rabbit Chicken Pork Duck 50 Pieces
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 517
- Age
- 1y ago
![Maltbys Stores Posh Pooch Box 100% Natural Premium Dog Treat Box (750g) [LSP]](https://m.media-amazon.com/images/I/61Ec3ek6hrL.jpg)
Maltbys Stores Posh Pooch Box 100% Natural Premium Dog Treat Box (750g) [LSP]
- Price
- £16.56
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 2y ago

Dewkes Natural Dog Treat Box for Birthdays | Grain-Free & Hypoallergenic | Beefy Stick Chicken Jerky Porky Scratchings Fishy Bites Pure Meat Treat Food Taster Pack | Dog Birthday Present Gift
- Price
- £15.45
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 2y ago

Dewkes Natural Dog Treat Box - Birthday Box | Grain-Free & Hypoallergenic | Beefy Stick Chicken Jerky Porky Scratchings Fishy Bites Pure Meat Treat Food Taster Pack | Dog Birthday Present
- Price
- £16.67
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 2y ago

Dudleys 100% Natural Doggy Treat & Chew Box for Dogs | Delicious Healthy Long Lasting Dog Treats | Grain Gluten & Lactose Free
- Price
- £16.99
- Rating
- 4.2/5
- Reviews
- 729
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
117
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Pedigree85%
- Hungry Pets5%
- PINECONA3%
- Dewkes3%
- Dudley's3%
- MALTBYS' STORES 1904 LTD1%
Demand
Dog Treat Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.8×
Search terms
Top Dog Treat Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jumbone17K/yr
- dog treat box15K/yr
- jumbones for dogs medium8K/yr
- jumbones for large dogs8K/yr
- dog hamper9K/yr
- jumbones4K/yr
- pedigree jumbone4K/yr
- jumbones for dogs small4K/yr
- dog treats box4K/yr
- jumbone mini3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Treat Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sometimes low price other times stupidly high price
Very disappointed as for the price
Inconsistent pricing
NOT AS DESCRIPTION
I didnt read the description
nothing like the picture anyway
Looks bigger in photos than actual is
The box is smaller than anticipated
A lot of the items were tiny sprats
lack of variety
Not the best variety
Very poor quality
sharp pieces meant after my dog choked on one we threw the rest away
Love
Good price
Good value for money
Great value
Excellent product my dog loves these
a happy dog
The dog loves it
Overall, a fantastic product from a trusted brand
Very Good Variety
Excellent Quality
Really tastey
Overall a great value mix of dog treats with great tastes and flavours
My dog absolutely loves the taste
They are a convenient size
Perfect size
The portions are a good size
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Treat Box questions
Answered from the same tracked data.









