dog treat box
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,186.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.16avg listing price — sweet spot $15–$100
Price range
Okay£1.57–£19.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£82K£82K/yr · 74K searches
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dog treat box is a £82K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dog treat box market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £81K–£102K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #901
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 56%
- Out of stock
- 5.7%
- Avg brand age
- 45 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
117
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Pedigree85%
- Hungry Pets5%
- PINECONA3%
- Dewkes3%
- Dudley's3%
- MALTBYS' STORES 1904 LTD1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.8×
Top dog treat box search terms
- jumbone17K/yr
- dog treat box15K/yr
- jumbones for dogs medium8K/yr
- jumbones for large dogs8K/yr
- dog hamper9K/yr
- jumbones4K/yr
- pedigree jumbone4K/yr
- jumbones for dogs small4K/yr
- dog treats box4K/yr
- jumbone mini3K/yr
Top dog treat box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PEDIGREE Jumbone Medium Dog Treats with Beef 2 Chews
Pedigree£19.484.7★428 rev
Pedigree Jumbone Medium dog Treats with Beef and Poultry Flavour 24 Chews Pack of 12 (12 x 180 g)
Pedigree£11.504.7★554 rev
Pedigree Jumbone Mini - Dog Treats - for Small Dogs - with Beef and Poultry - 32 Chews (Pack of 8)
Pedigree£7.154.8★866 rev
Pedigree Rodeo Duos & Jumbone Medium Dog Treats in Mega Box - Multi Mix 780g Chews (Pack of 1)
Pedigree£5.714.7★8,875 rev
Pedigree Jumbone - Medium dog Treats with Chicken and Lamb Flavours 24 Chews - Pack of 12 (12 x 180 g)
Pedigree£11.854.7★539 rev
Newest
by launch date
Natural Dog Treat Box Rabbit Chicken Pork Duck 50 Pieces
Hungry Pets£15.49517 rev
![Maltbys Stores Posh Pooch Box 100% Natural Premium Dog Treat Box (750g) [LSP]](https://m.media-amazon.com/images/I/61Ec3ek6hrL.jpg)
Maltbys Stores Posh Pooch Box 100% Natural Premium Dog Treat Box (750g) [LSP]
MALTBYS' STORES 1904 LTD£16.5677 rev
Dewkes Natural Dog Treat Box for Birthdays | Grain-Free & Hypoallergenic | Beefy Stick Chicken Jerky Porky Scratchings Fishy Bites Pure Meat Treat Food Taster Pack | Dog Birthday Present Gift
Dewkes£15.4580 rev
Dewkes Natural Dog Treat Box - Birthday Box | Grain-Free & Hypoallergenic | Beefy Stick Chicken Jerky Porky Scratchings Fishy Bites Pure Meat Treat Food Taster Pack | Dog Birthday Present
Dewkes£16.6738 rev
Dudleys 100% Natural Doggy Treat & Chew Box for Dogs | Delicious Healthy Long Lasting Dog Treats | Grain Gluten & Lactose Free
Dudley's£16.99729 rev
Trending
90-day click momentumDudleys 100% Natural Doggy Treat & Chew Box for Dogs | Delicious Healthy Long Lasting Dog Treats | Grain Gluten & Lactose Free
Dudley's£16.994.2★
Dewkes Natural Dog Treat Box - Birthday Box | Grain-Free & Hypoallergenic | Beefy Stick Chicken Jerky Porky Scratchings Fishy Bites Pure Meat Treat Food Taster Pack | Dog Birthday Present
Dewkes£16.674.5★
Pedigree Rodeo Duos & Jumbone Medium Dog Treats in Mega Box - Multi Mix 780g Chews (Pack of 1)
Pedigree£5.714.7★
Pedigree Jumbone Medium dog Treats with Beef and Poultry Flavour 24 Chews Pack of 12 (12 x 180 g)
Pedigree£11.504.7★
Pedigree Jumbone Small Dog Treats with Beef and Poultry 4 Chews
Pedigree£1.574.6★
What buyers say about dog treat box
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Excellent product my dog loves these”
“Overall, a fantastic product from a trusted brand”
“Really tastey”
“They are a convenient size”
“nicely presented gift to a dog”
“Handy”
“As described and as advertised”
“My dog enjoys the variety”
“The variety of flavours is nice”
What buyers complain about
“Sometimes low price other times stupidly high price”
“NOT AS DESCRIPTION”
“Looks bigger in photos than actual is”
“lack of variety”
“sharp pieces meant after my dog choked on one we threw the rest away”
“My dog has an allergic reaction to these”
“Can be easily broken up”
“stinky”
“A little hard for small dogs some of them”
“not to my taste”
Common questions
- Is dog treat box profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 18 tracked products. 90-day search growth is -19.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the dog treat box niche?
- 6 brands and 117 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in dog treat box?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.0%.
- When does demand for dog treat box peak?
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the dog treat box niche?
- Listings span £1.57–£19.48; the average listing price is £10.16 (sweet spot $15–$100). The average incumbent carries 2,187 reviews — the moat a new listing must climb.