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Dog Treat Box

Fail

The top 5 brands take 99% of clicks, so Dog Treat Box is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£82K/yr74K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
63%top-5 click share · 6 brands · 117 sellers

Flapen Score

Dog Treat Box against its category

The dotted line is the Pet Supplies average. Past it, Dog Treat Box is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Treat Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Treat Box 74K times last year and spent an estimated £82K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
10.8%
Market size, estimated
£82Ka year
Peak month
December2.8× the quietest month
Top search term
jumbone17K searches a year

02 · Price

A sale here is worth £10.16.

Listings sell for £10.16 on average, from £1.57 to £19.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.16 that is £3K to £5K a year per listing.

Average price
£10.16under the $15 to $100 sweet spot
Price range
£1.57–£19.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #901 within Treats. It carries 2,187 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
5.7%
Average rank
#901in Treats
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,187per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Dog Treat Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

117

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • Pedigree85%
  • Hungry Pets5%
  • PINECONA3%
  • Dewkes3%
  • Dudley's3%
  • MALTBYS' STORES 1904 LTD1%

Demand

Dog Treat Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Dog Treat Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jumbone17K/yr
  • dog treat box15K/yr
  • jumbones for dogs medium8K/yr
  • jumbones for large dogs8K/yr
  • dog hamper9K/yr
  • jumbones4K/yr
  • pedigree jumbone4K/yr
  • jumbones for dogs small4K/yr
  • dog treats box4K/yr
  • jumbone mini3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Treat Box

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
19%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sometimes low price other times stupidly high price”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dog Treat Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data