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Dog Treat Box

Fail

The top 5 brands take 99% of clicks, so Dog Treat Box is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£82K/yr74K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
63%top-5 click share · 6 brands · 117 sellers

Flapen Score

Dog Treat Box against its category

The dotted line is the Pet Supplies average. Past it, Dog Treat Box is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Treat Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Treat Box 74K times last year and spent an estimated £82K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
10.8%
Market size, estimated
£82Ka year
Peak month
December2.8× the quietest month
Top search term
jumbone17K searches a year

02 · Price

A sale here is worth £10.16.

Listings sell for £10.16 on average, from £1.57 to £19.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.16 that is £3K to £5K a year per listing.

Average price
£10.16under the $15 to $100 sweet spot
Price range
£1.57–£19.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #901 within Treats. It carries 2,187 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
5.7%
Average rank
#901in Treats
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,187per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Dog Treat Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

117

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Pedigree85%
  • Hungry Pets5%
  • PINECONA3%
  • Dewkes3%
  • Dudley's3%
  • MALTBYS' STORES 1904 LTD1%

Demand

Dog Treat Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Dog Treat Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jumbone17K/yr
  • dog treat box15K/yr
  • jumbones for dogs medium8K/yr
  • jumbones for large dogs8K/yr
  • dog hamper9K/yr
  • jumbones4K/yr
  • pedigree jumbone4K/yr
  • jumbones for dogs small4K/yr
  • dog treats box4K/yr
  • jumbone mini3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Treat Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.01

Sometimes low price other times stupidly high price

Very disappointed as for the price

Inconsistent pricing

Advertised Vs Actual Product15%−0.05

NOT AS DESCRIPTION

I didnt read the description

nothing like the picture anyway

Size-Overall8%−0.02

Looks bigger in photos than actual is

The box is smaller than anticipated

A lot of the items were tiny sprats

Quality-Overall6%−0.03

lack of variety

Not the best variety

Very poor quality

Sharpness4%−0.02

sharp pieces meant after my dog choked on one we threw the rest away

Love

Value For Money25%−0.01

Good price

Good value for money

Great value

Pet Friendly21%

Excellent product my dog loves these

a happy dog

The dog loves it

Quality-Overall18%−0.03

Overall, a fantastic product from a trusted brand

Very Good Variety

Excellent Quality

Taste-Overall7%+0.53

Really tastey

Overall a great value mix of dog treats with great tastes and flavours

My dog absolutely loves the taste

Size-Overall4%−0.02

They are a convenient size

Perfect size

The portions are a good size

FAQ

Common Dog Treat Box questions

Answered from the same tracked data.