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Dog Treat Ball

Maybe

The products selling today average only 4.0★. But demand is soft, at -24.7% this quarter, so Dog Treat Ball is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£92K/yr258K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
38%top-5 click share · 34 brands · 58 sellers

Flapen Score

Dog Treat Ball against its category

The dotted line is the Pet Supplies average. Past it, Dog Treat Ball is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Treat Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Treat Ball 258K times last year and spent an estimated £92K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
4.3%
Market size, estimated
£92Ka year
Peak month
December2.6× the quietest month
Top search term
dog treat ball52K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £4.14 to £39.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.31 that is £831 to £2K a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£4.14–£39.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£831–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #165 within Toys. It carries 5,388 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
96%
Out of stock, average day
13.3%
Average rank
#165in Toys
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,388per listing
Listings tracked
45

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dog Treat Ball products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

58

Est. top-5 brand share

53%

Top 20: 89%

Est. top-5 click share

38%

Top 20: 76%

Open market

41%

  • Outward Hound14%
  • TRIXIE13%
  • Speedy Panther10%
  • Feixun9%
  • Zellar7%
  • KONG6%

Demand

Dog Treat Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Dog Treat Ball search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog treat ball52K/yr
  • treat dispenser dog toy40K/yr
  • dog treat dispenser27K/yr
  • dog treat dispenser toy34K/yr
  • treat ball18K/yr
  • treat ball dog toy16K/yr
  • treat toys for dogs uk9K/yr
  • dog treat ball dispenser8K/yr
  • pet treat dispenser7K/yr
  • treat dispenser6K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Treat Ball

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Small dogs only”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Treat Ball questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data