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Dog Treat Ball

Maybe

The products selling today average only 4.0★. But demand is soft, at -24.7% this quarter, so Dog Treat Ball is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£92K/yr258K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
38%top-5 click share · 34 brands · 58 sellers

Flapen Score

Dog Treat Ball against its category

The dotted line is the Pet Supplies average. Past it, Dog Treat Ball is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Treat Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Treat Ball 258K times last year and spent an estimated £92K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
4.3%
Market size, estimated
£92Ka year
Peak month
December2.6× the quietest month
Top search term
dog treat ball52K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £4.14 to £39.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.31 that is £831 to £2K a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£4.14–£39.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£831–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #165 within Toys. It carries 5,388 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
96%
Out of stock, average day
13.3%
Average rank
#165in Toys
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,388per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dog Treat Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

58

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

38%

Top 20: 76%

Open market

41%

  • Outward Hound14%
  • TRIXIE13%
  • Speedy Panther10%
  • Feixun9%
  • Zellar7%
  • KONG6%

Demand

Dog Treat Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Dog Treat Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog treat ball52K/yr
  • treat dispenser dog toy40K/yr
  • dog treat dispenser27K/yr
  • dog treat dispenser toy34K/yr
  • treat ball18K/yr
  • treat ball dog toy16K/yr
  • treat toys for dogs uk9K/yr
  • dog treat ball dispenser8K/yr
  • pet treat dispenser7K/yr
  • treat dispenser6K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Treat Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.18

Small dogs only

Too small

Much too big

Durability19%−0.20

broke on first use

Not durable

1st use broke very easily

Ease Of Use6%−0.02

a bit too easy

A bit fiddly to fill

theyre extremely difficult to remove

Value For Money6%−0.01

Not worth the money

Expensive for what it is though

a bit pricey

Quality-Overall5%

Absolute rubbish

Not well made

Poor quality

Love

Fun/Entertainment Experience28%+2.68

Good fun

Fun Toy

Very entertaining

Pet Friendly18%

Dog loves it

Great for dog

dog approved

Quality-Overall8%

Excellent product

Seems well made

Very nice product as described

Strength6%−0.04

material is strong

Really sturdy base

Very sturdy

Durability6%−0.20

it didnt break

The material feels durable

looks durable

Return

1.6% Return rate 86% Fixable by listing

Size-Overall80%▇█▇▇▇█

Small dogs only

Too small

Much too big

Durability3%█▇█▁▃▄

broke on first use

Not durable

1st use broke very easily

Quality-Overall3%▅▇█▅▃▃

Absolute rubbish

Not well made

Poor quality

Functionality-Overall2%▄▂▄▅█▂

Doesnt work

its now not working effectively

It freezes

Advertised Vs Actual Product2%▃▆▇██▅

Incorrect advertisement

Not as described

Just not like the video it shows

FAQ

Common Dog Treat Ball questions

Answered from the same tracked data.