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Dog Travel Crate

Fail

Buyers convert on only 1.2% of searches, so Dog Travel Crate is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£155K/yr429K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
61%top-5 click share · 12 brands · 16 sellers

Flapen Score

Dog Travel Crate against its category

The dotted line is the Pet Supplies average. Past it, Dog Travel Crate is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Travel Crate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Travel Crate 429K times last year and spent an estimated £155K. The top 5 brands take 75% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
429K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
1.2%
Market size, estimated
£155Ka year
Peak month
March1.2× the quietest month
Top search term
dog travel crate71K searches a year

02 · Price

A sale here is worth £29.85.

Listings sell for £29.85 on average, from £11.08 to £58.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £29.85 that is £3K to £7K a year per listing.

Average price
£29.85inside the $15 to $100 sweet spot
Price range
£11.08–£58.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #13 within Carriers & Travel Products. It carries 8,843 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
61%
Out of stock, average day
4.7%
Average rank
#13in Carriers & Travel Products
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,843per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dog Travel Crate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

20%

  • Amazon Basics39%
  • Cadoca18%
  • PETBARN7%
  • lionto6%
  • Feandrea6%
  • Morpilot5%

Demand

Dog Travel Crate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dog Travel Crate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog travel crate71K/yr
  • dog car crate42K/yr
  • car dog crate35K/yr
  • travel dog crate29K/yr
  • soft dog crate31K/yr
  • fabric dog crate26K/yr
  • collapsible dog crate21K/yr
  • dog crate for car21K/yr
  • portable dog crate19K/yr
  • foldable dog crate18K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Travel Crate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.05

only to find it doesn't fit

It was a lot smaller than expected

it is huge

Assembly/Installation10%−0.07

I thought I might have to put it together

Construction not easy or self explanatory

Found it a little bit tricky to assemble

Strength9%−0.03

Door is flimsy

Not sturdy or good quality

It is really fragile

Durability9%−0.10

Broke instantly

Ripped and worn after barely one use

Its fallen apart in a month

Quality-Overall5%+0.87

Not good quality

Rubbish

Terrible quality

Love

Quality-Overall23%+0.87

Excellent product

This product is very well made

Good quality crate

Strength16%−0.03

the crate is so sturdy

Relatively stable

This is sturdy

Size-Overall13%−0.05

Nice Size

Good size and description

nice size for my dog

Value For Money9%+0.85

Good value

Great value

Worth the money

Ease Of Use6%+0.41

So quick and easy to use

Easy to

as its so easy to fold

Return

3.6% Return rate 83% Fixable by listing

Size-Overall77%████▇▇

only to find it doesn't fit

It was a lot smaller than expected

it is huge

Strength4%▆▅▄▆▇█

Door is flimsy

Not sturdy or good quality

It is really fragile

Defective Material/Parts2%▄▆▆▄█▄

some parts bent couldn't return as needed asap

Escape Proof2%▃▃▃█▇▆

be wary of leaving unattended as my puppy got himself tied up in the handle which was very frightening

Compatibility-Overall2%▅▂▆▄▆█

FAQ

Common Dog Travel Crate questions

Answered from the same tracked data.