dog travel crate
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Incredible£29.85avg listing price — sweet spot $15–$100
Price range
Great£11.08–£58.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£155K£155K/yr · 429K searches
Review moat
Bad8,842.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, dog travel crate is a £155K/yr Amazon United Kingdom market (429K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog travel crate market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £119K–£149K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 89%
- Out of stock
- 4.7%
- Avg brand age
- 43 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
16
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
20%
- Amazon Basics39%
- Cadoca18%
- PETBARN7%
- lionto6%
- Feandrea6%
- Morpilot5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top dog travel crate search terms
- dog travel crate71K/yr
- dog car crate42K/yr
- car dog crate35K/yr
- travel dog crate29K/yr
- soft dog crate31K/yr
- fabric dog crate26K/yr
- collapsible dog crate21K/yr
- dog crate for car21K/yr
- portable dog crate19K/yr
- foldable dog crate18K/yr
Top dog travel crate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 4-Doors Portable Soft-Sided Folding Travel Crate Kennel for cat dog and other small animals Grey S 66 cm x 46 cm x 46 cm
Amazon Basics£23.034.5★14,494 rev
Petbarn Portable Soft Fabric Pet Carrier Folding Dog Cat Puppy Travel Transport Bag (Medium Grey)
PETBARN£24.674.4★5,077 rev
Medium Aluminium Dog Crate for Car Boot Pet Transport Travel Crate Dog Bed Cat Bed Cat Carrier Easy Clean Strong & Safe Durable Design for Secure Travel | 70x54x51cm
Cadoca£42.993.9★2,998 rev
Feandrea Collapsible Dog Crate Portable Pet Travel Crate for Medium Dogs 76.2 x 53.4 x 53.4 cm Oxford Fabric Pet Carrier with Mesh Doors Storage Pocket Ink Black PDC017B01
Feandrea£25.264.7★370 rev
Morpilot Large Dog & Cat Carrier | Soft-Sided Pet Travel Crate Foldable Dog Car Crate with Collapsible Bowl Shoulder Strap & Storage Pockets M Grey (Max 12kg)
Morpilot£42.604.6★32,311 rev
Newest
by launch dateFeandrea Collapsible Dog Crate Portable Pet Travel Crate for Medium Dogs 76.2 x 53.4 x 53.4 cm Oxford Fabric Pet Carrier with Mesh Doors Storage Pocket Ink Black PDC017B01
Feandrea£25.26370 rev
Morpilot Large Dog & Cat Carrier | Soft-Sided Pet Travel Crate Foldable Dog Car Crate with Collapsible Bowl Shoulder Strap & Storage Pockets M Grey (Max 12kg)
Morpilot£42.6032,311 rev
Amazon Basics 4-Doors Portable Soft-Sided Folding Travel Crate Kennel for cat dog and other small animals Grey S 66 cm x 46 cm x 46 cm
Amazon Basics£23.0314,494 rev
Amazon Basics 4-Doors Portable Soft-Sided Folding Travel Crate Kennel for cat dog and other small animals Grey M 76 cm x 54 cm x 54 cm
Amazon Basics£29.8714,494 rev
VOUNOT Dog Carrier XL Foldable Pet Travel Transport Bag Extra Large Portable Fabric Dog Crate w/Cushion Grey
VOUNOT£25.11637 rev
Trending
90-day click momentum
Large Aluminium Dog Crate for Car Boot Pet Transport Travel Crate Dog Bed Cat Bed Cat Carrier Easy Clean Strong & Safe Durable Design for Secure Travel | 66x90x72cm
Cadoca£58.713.9★
CADOCA Medium Dog Crate - Fabric Dog Cage Foldable Portable Indoor & Car Travel Pet Carrier for Pets | Lightweight with Mesh Windows | Puppy Kitten Dog Cat Carrier | 60x42x42cm Anthracite Grey
Cadoca£32.694.5★
Feandrea Collapsible Dog Crate Portable Pet Travel Crate for Medium Dogs 76.2 x 53.4 x 53.4 cm Oxford Fabric Pet Carrier with Mesh Doors Storage Pocket Ink Black PDC017B01
Feandrea£25.264.7★
GoBuyer Waterproof Pet Dog Car Seat Booster Carrier Box and Basket with Seat Belt Harness Restraint for Puppy Cat Travel (Grey Standard 40x40cm)
GoBuyer£11.084.4★
Amazon Basics 4-Doors Portable Soft-Sided Folding Travel Crate Kennel for cat dog and other small animals Grey M 76 cm x 54 cm x 54 cm
Amazon Basics£29.874.5★
What buyers say about dog travel crate
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“the crate is so sturdy”
“Nice Size”
“Good value”
“So quick and easy to use”
“Dog loved it”
“Item exactly as described”
“Lightweight and easy to install”
“Easy to assemble”
“Well made”
What buyers complain about
“only to find it doesn't fit”
“I thought I might have to put it together”
“Door is flimsy”
“Broke instantly”
“Not good quality”
“Not as described”
“the instructions are really hard to follow - even with two of us making it”
“be wary of leaving unattended as my puppy got himself tied up in the handle which was very frightening”
“Wish I had of bought a hard plastic cage type”
“some parts bent couldn't return as needed asap”
Top return reasons
Common questions
- Is dog travel crate profitable to sell on Amazon United Kingdom?
- The niche generates £155K/yr across 18 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the dog travel crate niche?
- 12 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in dog travel crate?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 3.6%.
- When does demand for dog travel crate peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the dog travel crate niche?
- Listings span £11.08–£58.71; the average listing price is £29.85 (sweet spot $15–$100). The average incumbent carries 8,843 reviews — the moat a new listing must climb.