Dog Training Collar
FailDemand is soft, at -14.8% this quarter, so Dog Training Collar is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £143K/yr173K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 76 sellers
Flapen Score
Dog Training Collar against its category
The dotted line is the Pet Supplies average. Past it, Dog Training Collar is stronger. Inside it, weaker.
Market
The Dog Training Collar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Training Collar 173K times last year and spent an estimated £143K. The top 5 brands take 57% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £143Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- e collar for dogs38K searches a year
02 · Price
A sale here is worth £36.99.
Listings sell for £36.99 on average, from £15.28 to £226.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £36.99 that is £0 to £4K a year per listing.
- Average price
- £36.99inside the $15 to $100 sweet spot
- Price range
- £15.28–£226.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #135 within Collars, Harnesses & Leads. It carries 2,834 reviews at 3.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 93%
- Out of stock, average day
- 25.3%
- Average rank
- #135in Collars, Harnesses & Leads
- Average rating
- 3.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,834per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 3 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Dog Training Collar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SUFMIEP Dog Training Collar with 2600Ft Remote Electronic Dog Collar with Beep Vibration Strong vibration Light Waterproof Dog CollarAnti barking dog collar set for Small Medium Large Dogs
- Price
- £21.75
- Rating
- 3.8/5
- Reviews
- 115
- Age
- 3y ago
E-Collar Educator ET-300-1/2 Mile Waterproof Remote Dog Training Collar Includes Premium Finger Clicker Trainer 100 Programmable Levels + Vibration + Light + Sound
- Price
- £226.29
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 8mo ago
Dog Training Collar with 3300Ft Remote Range 3 Training Modes Sound/Vibration/Strong Vibration Security Lock IP67 Waterproof & Rechargeable Anti Barking Collar for Large Medium Small Dogs
- Price
- £26.21
- Rating
- 3.5/5
- Reviews
- 167
- Age
- 2y ago
Anti Bark Collars For Dogs Dog Training Collar With Remote Rechargeable Dog Barking Collar IP7 Waterproof Remote Control Range Over 2600ft Dog Training Collar Of Dogs
- Price
- £19.11
- Rating
- 3.6/5
- Reviews
- 120
- Age
- 1y ago
PcEoTllar Rechargeable Bark Collar with Vibration & Beep No Shock for Dogs
- Price
- £15.45
- Rating
- 3.8/5
- Reviews
- 5,806
- Age
- 5y ago
Trending
90-day click momentum
Collar
- Price
- £30.23
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1w ago
HOMELYLIFE Remote Dog Training Collar Anti Bark No Shock IP67 Waterproof 1000m Range Vibrate & Beep for Small Medium Large Dogs with Light
- Price
- £33.92
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 3mo ago
Anti Bark Collars For Dogs Dog Training Collar with 3200Ft Remote
- Price
- £25.93
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 7mo ago
Anti Barking Collar with Remote 3300ft Dog Training Collar for Small Medium Large Dogs with Vibration/Sound & Safety Lock Rechargeable & IP67 Waterproof Stop Dog Barking Humane Solution
- Price
- £25.34
- Rating
- 3.5/5
- Reviews
- 74
- Age
- 1y ago
Anti Bark Collars for Dogs Shock Collar with Remote 3 Train Modes (Beep Vibration Beep+Vibration) and Rechargable Battery Waterproof Dog Bark Collar Suitable for All Dog Breeds
- Price
- £28.32
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 10mo ago
Newest
by launch dateCollar
- Price
- £30.23
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1w ago
HOMELYLIFE Remote Dog Training Collar Anti Bark No Shock IP67 Waterproof 1000m Range Vibrate & Beep for Small Medium Large Dogs with Light
- Price
- £33.92
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 3mo ago
Anti Bark Collars For Dogs Dog Training Collar with 3200Ft Remote
- Price
- £25.93
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 7mo ago
E-Collar Educator ET-300-1/2 Mile Waterproof Remote Dog Training Collar Includes Premium Finger Clicker Trainer 100 Programmable Levels + Vibration + Light + Sound
- Price
- £226.29
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 8mo ago
Elite Pet Shop Rechargeable Anti Bark Shock Collar with Remote (1000m) - Dog Training Collar for Small Medium & Large Dogs10120 lbs - Waterproof Bark Control with Vibration & Sound
- Price
- £34.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
76
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
55%
Top 20: 92%
Open market
36%
- SUFMIEP16%
- TYVIFKE13%
- Mini Educator12%
- ZVD9%
- PcEoTllar8%
- Eyeleaf7%
Demand
Dog Training Collar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Dog Training Collar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- e collar for dogs38K/yr
- electric dog collar24K/yr
- dog shock collar with remote18K/yr
- dog electric collar20K/yr
- e collar14K/yr
- mini educator e collar7K/yr
- dog training collar with remote9K/yr
- ecollar for dogs7K/yr
- dog e collar7K/yr
- electric dog collar shock with remote8K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Training Collar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't work
DID NOT WORK WELL FOR ME
didnt work for my dog
stopped working after the 2nd use
Broke after 1 month
broke after a week
not large
Just very disappointed it doesnt fit
its big
has now stopped charging
will not charge at all
Issues with charging
Doesn't do what it said it would
not advertised as this
Description doesnt make this at all clear
Love
reasonable price
Great value for money
Worth every penny
it's very well made
It seems good strong quality
Excellent product
Keeps them calmer
Generally an effective and easy-to-use solution for reducing barking and improving behaviour
Great beep and vibrate functions to distract the dog and get his attention
easy to understand
Easy to use
easy to operate
Battery life is excellent
its still showing full battery
Battery lasts well
Return
3.4% Return rate 26% Fixable by listing
Doesn't work
DID NOT WORK WELL FOR ME
didnt work for my dog
not large
Just very disappointed it doesnt fit
its big
has now stopped charging
will not charge at all
Issues with charging
Doesn't do what it said it would
not advertised as this
Description doesnt make this at all clear
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Training Collar questions
Answered from the same tracked data.