dog training collar
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible£36.99avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay£15.28–£226.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,833.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£143K£143K/yr · 173K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dog training collar is a £143K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog training collar market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £111K–£148K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 83%
- Out of stock
- 25.3%
- Avg brand age
- 27 months
- Avg seller age
- 214 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
76
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
55%
Top 20: 92%
Open market
36%
- SUFMIEP16%
- TYVIFKE13%
- Mini Educator12%
- ZVD9%
- PcEoTllar8%
- Eyeleaf7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top dog training collar search terms
- e collar for dogs38K/yr
- electric dog collar24K/yr
- dog shock collar with remote18K/yr
- dog electric collar20K/yr
- e collar14K/yr
- mini educator e collar7K/yr
- dog training collar with remote9K/yr
- ecollar for dogs7K/yr
- dog e collar7K/yr
- electric dog collar shock with remote8K/yr
Top dog training collar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUFMIEP Dog Training Collar with 2600Ft Remote Electronic Dog Collar with Beep Vibration Strong vibration Light Waterproof Dog CollarAnti barking dog collar set for Small Medium Large Dogs
SUFMIEP£21.753.8★115 rev
E-Collar Educator ET-300-1/2 Mile Waterproof Remote Dog Training Collar Includes Premium Finger Clicker Trainer 100 Programmable Levels + Vibration + Light + Sound
Mini Educator£226.294.2★107 rev
Dog Training Collar with 3300Ft Remote Range 3 Training Modes Sound/Vibration/Strong Vibration Security Lock IP67 Waterproof & Rechargeable Anti Barking Collar for Large Medium Small Dogs
TYVIFKE£26.213.5★167 rev
Anti Bark Collars For Dogs Dog Training Collar With Remote Rechargeable Dog Barking Collar IP7 Waterproof Remote Control Range Over 2600ft Dog Training Collar Of Dogs
ZVD£19.113.6★120 rev
PcEoTllar Rechargeable Bark Collar with Vibration & Beep No Shock for Dogs
PcEoTllar£15.453.8★5,806 rev
Newest
by launch date
Collar
Jeyihka£30.231 rev
HOMELYLIFE Remote Dog Training Collar Anti Bark No Shock IP67 Waterproof 1000m Range Vibrate & Beep for Small Medium Large Dogs with Light
HOMELYLIFE£33.9227 rev
Anti Bark Collars For Dogs Dog Training Collar with 3200Ft Remote
Holercoco£25.935 rev
E-Collar Educator ET-300-1/2 Mile Waterproof Remote Dog Training Collar Includes Premium Finger Clicker Trainer 100 Programmable Levels + Vibration + Light + Sound
Mini Educator£226.29107 rev
Elite Pet Shop Rechargeable Anti Bark Shock Collar with Remote (1000m) - Dog Training Collar for Small Medium & Large Dogs10120 lbs - Waterproof Bark Control with Vibration & Sound
Elite Pet Shop£34.850 rev
Trending
90-day click momentumCollar
Jeyihka£30.231.0★
HOMELYLIFE Remote Dog Training Collar Anti Bark No Shock IP67 Waterproof 1000m Range Vibrate & Beep for Small Medium Large Dogs with Light
HOMELYLIFE£33.924.0★
Anti Bark Collars For Dogs Dog Training Collar with 3200Ft Remote
Holercoco£25.932.6★
Anti Barking Collar with Remote 3300ft Dog Training Collar for Small Medium Large Dogs with Vibration/Sound & Safety Lock Rechargeable & IP67 Waterproof Stop Dog Barking Humane Solution
TYVIFKE£25.343.5★
Anti Bark Collars for Dogs Shock Collar with Remote 3 Train Modes (Beep Vibration Beep+Vibration) and Rechargable Battery Waterproof Dog Bark Collar Suitable for All Dog Breeds
CRPPOOW£28.323.5★
What buyers say about dog training collar
What buyers praise and complain about, mined from review topics.What buyers love
“reasonable price”
“it's very well made”
“Keeps them calmer”
“easy to understand”
“Battery life is excellent”
“The collar us easy to set up”
“adjustable and comfortable, and it fitted our dog easily with plenty of adjustment left”
“Works great when actually charges”
“Does whats needed”
“and is pretty good in terms of waterproofing at a rating of IP67”
What buyers complain about
“Doesn't work”
“stopped working after the 2nd use”
“not large”
“has now stopped charging”
“Doesn't do what it said it would”
“A poorly manufactured product”
“Not worth the money”
“Not strong enough to work”
“We can't put the collar tighter or we wouldn't be able to get a finger in as the manual states”
“Didnt work very well after half hour of use while training it started to smell of burning so sent it back”
Top return reasons
Common questions
- Is dog training collar profitable to sell on Amazon United Kingdom?
- The niche generates £143K/yr across 29 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the dog training collar niche?
- 21 brands and 76 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in dog training collar?
- Top complaints mined from reviews: Functionality-Overall, Durability, Size-Overall. The return rate is 3.4%.
- When does demand for dog training collar peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the dog training collar niche?
- Listings span £15.28–£226.29; the average listing price is £36.99 (sweet spot $15–$100). The average incumbent carries 2,834 reviews — the moat a new listing must climb.