Dog Tracker
FailThe top 5 brands take 96% of clicks, so Dog Tracker is a Fail.
- Flapen Score
- 43 / 100Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 5043
- Market size
- £440K/yr433K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 28 sellers
Flapen Score
Dog Tracker against its category
The dotted line is the Pet Supplies average. Past it, Dog Tracker is stronger. Inside it, weaker.
Market
The Dog Tracker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Tracker 433K times last year and spent an estimated £440K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £440K a year.
- Searches, last 12 months
- 433K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £440Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- dog tracker121K searches a year
02 · Price
A sale here is worth £40.98.
Listings sell for £40.98 on average, from £12.39 to £112.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £40.98 that is £20K to £31K a year per listing.
- Average price
- £40.98inside the $15 to $100 sweet spot
- Price range
- £12.39–£112.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £20K–£31K
- Returns
- 4.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #27 within Collars, Harnesses & Leads. It carries 1,608 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 9.5%
- Average rank
- #27in Collars, Harnesses & Leads
- Average rating
- 3.99 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,608per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Dog Tracker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tractive Smart Dog Tracker | 2025 Edition | Real-time GPS Tracking | Escape & Health Alerts | Vitals Monitoring | Market Leader (Black)
- Price
- £34.96
- Rating
- 4.2/5
- Reviews
- 2,497
- Age
- 1y ago
PitPat GPS Dog Tracker No Monthly Fees - Pet Tracker for All Dogs - UK Made
- Price
- £107.99
- Rating
- 3.7/5
- Reviews
- 1,399
- Age
- 3y ago
Pawfit 3 GPS Pet Tracker GPS Dog Tracker 4G Live Satellite Tracking Multiple Smart Alerts Fully Waterproof Activity Monitor for Dogs Unlimited Range Remote Voice Recall Fits All Collars
- Price
- £41.32
- Rating
- 4.2/5
- Reviews
- 1,683
- Age
- 6y ago
Tractive Smart Dog Tracker | 2025 Edition | Real-time GPS Tracking | Escape & Health Alerts | Vitals Monitoring | Market Leader (Brown)
- Price
- £36.66
- Rating
- 4.2/5
- Reviews
- 1,021
- Age
- 1y ago
Tractive XL Smart Dog Tracker | 2026 Edition | Real-Time GPS Tracking | Escape & Health Alerts | Vitals Monitoring | Long Battery Life (Black)
- Price
- £44.34
- Rating
- 4.2/5
- Reviews
- 4,758
- Age
- 7mo ago
Trending
90-day click momentumTractive XL Smart Dog Tracker | 2026 Edition | Real-Time GPS Tracking | Escape & Health Alerts | Vitals Monitoring | Long Battery Life (Black)
- Price
- £44.34
- Rating
- 4.2/5
- Reviews
- 4,758
- Age
- 7mo ago
Dog GPS Tracker Tag for Android Pet Tracker for Dogs | No Subscription Works with Google Find My Device | Android AirTag Alternative for Dog Collars & Pets
- Price
- £12.39
- Rating
- 2.9/5
- Reviews
- 5
- Age
- 2mo ago
![Tracker Tags-2 Pack [Apple MFi Certified]Pair with Apple Find My (IOS Only)](https://m.media-amazon.com/images/I/31fJyKukw5L.jpg)
Tracker Tags-2 Pack [Apple MFi Certified]Pair with Apple Find My (IOS Only)
- Price
- £14.08
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 2mo ago
Tractive Smart Cat Tracker Mini | 2026 Edition | #1 Cat GPS | Real-Time Location Tracking | Health Alerts & Vitals Monitoring | Safety Breakaway Collar | CollarIntegrated Design (Black)
- Price
- £48.69
- Rating
- 3.7/5
- Reviews
- 35
- Age
- 4mo ago
NozlaID Dog Tracker (iOS & Android) No Monthly Fees Work with Apple Find My & Google Find Hub (1 Pack)
- Price
- £19.97
- Rating
- 3.0/5
- Reviews
- 7
- Age
- 3mo ago
Newest
by launch dateTracker Tags-2 Pack [Apple MFi Certified]Pair with Apple Find My (IOS Only)
- Price
- £14.08
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 2mo ago
Dog GPS Tracker Tag for Android Pet Tracker for Dogs | No Subscription Works with Google Find My Device | Android AirTag Alternative for Dog Collars & Pets
- Price
- £12.39
- Rating
- 2.9/5
- Reviews
- 5
- Age
- 2mo ago
NozlaID Dog Tracker (iOS & Android) No Monthly Fees Work with Apple Find My & Google Find Hub (1 Pack)
- Price
- £19.97
- Rating
- 3.0/5
- Reviews
- 7
- Age
- 3mo ago
Tractive Smart Cat Tracker Mini | 2026 Edition | #1 Cat GPS | Real-Time Location Tracking | Health Alerts & Vitals Monitoring | Safety Breakaway Collar | CollarIntegrated Design (Black)
- Price
- £48.69
- Rating
- 3.7/5
- Reviews
- 35
- Age
- 4mo ago
Tractive XL Smart Dog Tracker | 2026 Edition | Real-Time GPS Tracking | Escape & Health Alerts | Vitals Monitoring | Long Battery Life (Black)
- Price
- £44.34
- Rating
- 4.2/5
- Reviews
- 4,758
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
28
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
2%
- Tractive58%
- PitPat24%
- Pawfit7%
- NozlaID4%
- CYBERDOT2%
- Middle Rabbit2%
- Open — no brand owns it (1 brand, 2%)
Demand
Dog Tracker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Dog Tracker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog tracker121K/yr
- dog tracker with no monthly fees59K/yr
- tractive31K/yr
- pet tracker for dogs31K/yr
- tractive gps dog tracker36K/yr
- dog gps tracker uk19K/yr
- gps dog tracker16K/yr
- pitpat dog gps tracker uk20K/yr
- gps tracker for dogs10K/yr
- dog tracker collar gps dog13K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Tracker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The pricing is very misleading
more expensive to buy
thats quite pricey
Battery did not work
battery drains too quickly
Poor battery life
Incorrect description
Very misleading
Falsely advertised
Didnt work
can be a bit slow
Never got it working satisfactorily
Broke after few months of use
Short lifespan
suddenly stopped working
Love
Absolutely amazing piece of kit
Excellent Product
The signal quality is great
Connects fast and easy to use
Easy to use
Simple app to use
Great Tracker
Very good GPS satellite tracker
tracking works well
Battery life is decent
Great battery lift last approx 4 weeks
long battery life
Worth the money
Good value for money
Good price
Return
4.6% Return rate 26% Fixable by listing
very loose and on the tightest it can go
Its much smaller than I expected
So big for such a small cat
Didnt work
can be a bit slow
Never got it working satisfactorily
Was really slow to connect
now wont connect
It doesnt connect quickly
the gps wasnt working properly to locate it
Not GPS
Poor location accuracy
Unit fails to recharge
This is a functionally poor product that struggles to retain a charge
or the charger itself is faulty
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Tracker questions
Answered from the same tracked data.