Dog Tracker

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £440K a year.

Searches, last 12 months

433K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

2.5%

Market size, estimated

£440Ka year

Peak month

November1.9× the quietest month

Top search term

dog tracker121K searches a year

Listings sell for £40.98 on average, from £12.39 to £112.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £40.98 that is £20K to £31K a year per listing.

Average price

£40.98inside the $15 to $100 sweet spot

Price range

£12.39–£112.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£20K–£31K

Returns

4.6%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #27 within Collars, Harnesses & Leads. It carries 1,608 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

9.5%

Average rank

#27in Collars, Harnesses & Leads

Average rating

3.99 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,608per listing

Listings tracked

15

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

22 months