Dog Towel
MaybeReturns run at only 1.1% of orders. But demand is soft, at -48.2% this quarter, so Dog Towel is a Maybe.
- Flapen Score
- 52 / 100Top 38% of 875 Pet Supplies niches · +2 vs the category median of 5052
- Market size
- £188K/yr357K searches / yr
- 90-day growth
- -48.2%search demand this quarter
- Competition
- 48%top-5 click share · 24 brands · 29 sellers
Flapen Score
Dog Towel against its category
The dotted line is the Pet Supplies average. Past it, Dog Towel is stronger. Inside it, weaker.
Market
The Dog Towel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Towel 357K times last year and spent an estimated £188K. The top 5 brands take 53% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 357K
- Growth, 90 days vs prior 90
- -48.2%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £188Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- dog towel124K searches a year
02 · Price
A sale here is worth £9.44.
Listings sell for £9.44 on average, from £4.18 to £21.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £9.44 that is £2K to £5K a year per listing.
- Average price
- £9.44under the $15 to $100 sweet spot
- Price range
- £4.18–£21.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #53 within Beds, Bedding & Furniture. It carries 572 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 10.4%
- Average rank
- #53in Beds, Bedding & Furniture
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 572per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 1 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Dog Towel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
2 Pcs Dog Towels for Drying Dogs Super Absorbent Microfiber Pet Towel Ultra Soft Quick Drying Large 30x14in Dog Bath Towels for Quick Dry After Bath Swimming Rainy Walk - Machine Washable
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 9mo ago

GSrenyu 4 Pack Quick Drying Dog Towel Dog Towels for Drying Dogs 35 x 75 cm Super Absorbent Microfiber Dog Towels Soft Pet Bath Towel for Puppies Cats and Other Pets Bath Rain Travel
- Price
- £8.36
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 10mo ago

Bailey & buddies Super Absorbent Dog Towels (2 Pack) Quick Dry Microfibre Pet Towel for Wet Dogs & Cats | Soft Lightweight Fast Drying Bath Towels 100x50cm
- Price
- £12.28
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 2y ago

Lucky Paws UK Dog Towel Extra Large 140x70cm Dog Towels Super Absorbent Luxuriously Soft Fast Drying Dog Towels for Drying Dogs Premium Microfibre Dog Towel (Pack of 1 Grey)
- Price
- £11.51
- Rating
- 4.8/5
- Reviews
- 2,326
- Age
- 5y ago

TAIYUNWEI Super Absorbent 100x70cm Micofiber Pet Towels
- Price
- £9.60
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 4y ago
Trending
90-day click momentum
Gimars Super Absorbent Dog Towel Microfibre Dog Drying Towel for Faster Drying Soft Quick Dry Pet Towel 2 Pack 75 x 35 cm
- Price
- £6.07
- Rating
- 4.8/5
- Reviews
- 134
- Age
- 5mo ago

ZOVRIXIA 2 PCS Microfibre Dog Towel 75 X 35 CM Super Absorbent
- Price
- £5.75
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 3mo ago

Pnoyws 2 Pack Dog Towels 50 x 100cm Super Absorbent Microfiber Pet Towels - Fast Drying Quick Drying Dog Towel Soft Comfortable Pet Bath Towel for Dogs Puppies Cats Bath Rain Travel
- Price
- £8.03
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago

2 Pcs Dog Towels for Drying Dogs Super Absorbent Microfiber Pet Towel Ultra Soft Quick Drying Large 30x14in Dog Bath Towels for Quick Dry After Bath Swimming Rainy Walk - Machine Washable
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 9mo ago

GSrenyu 4 Pack Quick Drying Dog Towel Dog Towels for Drying Dogs 35 x 75 cm Super Absorbent Microfiber Dog Towels Soft Pet Bath Towel for Puppies Cats and Other Pets Bath Rain Travel
- Price
- £8.36
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 10mo ago
Newest
by launch date
ZOVRIXIA 2 PCS Microfibre Dog Towel 75 X 35 CM Super Absorbent
- Price
- £5.75
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 3mo ago

Pnoyws 2 Pack Dog Towels 50 x 100cm Super Absorbent Microfiber Pet Towels - Fast Drying Quick Drying Dog Towel Soft Comfortable Pet Bath Towel for Dogs Puppies Cats Bath Rain Travel
- Price
- £8.03
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago

Gimars Super Absorbent Dog Towel Microfibre Dog Drying Towel for Faster Drying Soft Quick Dry Pet Towel 2 Pack 75 x 35 cm
- Price
- £6.07
- Rating
- 4.8/5
- Reviews
- 134
- Age
- 5mo ago

Adiwo 2 Pcs Large Microfiber Dog Towel Soft Luxury Super Absorbent Dog Towel Dries Pets Quickly Machine Wash Hand Washing and Dry Bath Towel for All Breeds Dogs and Cats (75x35cm Grey)
- Price
- £5.11
- Rating
- 4.2/5
- Reviews
- 193
- Age
- 8mo ago

2 Pcs Dog Towels for Drying Dogs Super Absorbent Microfiber Pet Towel Ultra Soft Quick Drying Large 30x14in Dog Bath Towels for Quick Dry After Bath Swimming Rainy Walk - Machine Washable
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
29
Top-5 brand share
53%
Top 20: 97%
Top-5 click share
48%
Top 20: 91%
Open market
42%
- JIAXULER13%
- GSrenyu13%
- Bailey & buddies9%
- TAIYUNWEI9%
- Lucky Paws9%
- bangminda5%
Demand
Dog Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Dog Towel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog towel124K/yr
- dog towels for drying dogs101K/yr
- dog towels43K/yr
- dog drying towel20K/yr
- microfibre dog towel12K/yr
- puppy towel6K/yr
- dog towels for drying dogs large11K/yr
- pet towel6K/yr
- dog microfibre drying towel7K/yr
- dog bath towel6K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Towel
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
my fault i ordered the wrong size
Rubbish advertised has large
Too Small
The material is tissue thin to say the least
they are not thick
Fabric not as thick as expected
Looks are deceiving
Not as advertised at all
Falsely advertised
Poor quality
Very poor quality dog towels. paper thin
Quality is bad
absorption leaves a lot to be desired
not super absorbent
dont really absorb much of the moisture from the dog
Love
It's well made
Excellent Quality
Good quality towel
Very efficient to dry her
Ideal for drying the dogs
Good drying
Really absorbent
Super absorbent
It absorbs water as expected and more
Good fit
Nice big size as well compared to others I have seen
size wise not bad
Large, Soft and absorbent
it's very soft
Soft towels
Return
1.1% Return rate 83% Fixable by listing
my fault i ordered the wrong size
Rubbish advertised has large
Too Small
Poor quality
Very poor quality dog towels. paper thin
Quality is bad
Very thin
Great a bit expensive
The material is tissue thin to say the least
Also thought it was towel material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Towel questions
Answered from the same tracked data.









