Skip to content

Dog Toothbrush and Toothpaste

Maybe

Returns run at only 0.1% of orders. But prices span $3.43–$15.24, mostly outside the sweet spot, so Dog Toothbrush and Toothpaste is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£270K/yr203K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
65%top-5 click share · 10 brands · 75 sellers

Flapen Score

Dog Toothbrush and Toothpaste against its category

The dotted line is the Pet Supplies average. Past it, Dog Toothbrush and Toothpaste is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Toothbrush and Toothpaste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Toothbrush and Toothpaste 203K times last year and spent an estimated £270K. The top 5 brands take 85% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
16.9%
Market size, estimated
£270Ka year
Peak month
August1.9× the quietest month
Top search term
dog toothbrush and toothpaste154K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £3.43 to £15.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.88 that is £12K to £16K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£3.43–£15.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Health Supplies. It carries 9,588 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#11in Health Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,588per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dog Toothbrush and Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£81K£108K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

75

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

9%

  • BUGALUGS32%
  • Beaphar19%
  • PetSol16%
  • Arm & Hammer13%
  • Vet's Best6%
  • Nobleza5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Dog Toothbrush and Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Dog Toothbrush and Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog toothbrush and toothpaste154K/yr
  • dog toothpaste and brush26K/yr
  • dog tooth brush and toothpaste8K/yr
  • doggy toothbrush and toothpaste4K/yr
  • dog toothpaste and toothbrush4K/yr
  • dogs toothbrush and toothpaste4K/yr
  • dog toothbrush and paste3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Toothbrush and Toothpaste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.22

Doesn't work

Not effective

Didnt work for my dogs

Breathability13%+0.39

no so good for breath

Bad breath going

Didn't help my dogs breath is still awful

Smell11%−0.09

has no scent

Smells fishy

Strong smell

Size-Overall10%−0.14

they look big

The container is small

Small size

Value For Money7%+0.26

seemed expensive for what it was

also extremely expensive

Thought it was a bit pricey

Love

Quality-Overall14%+0.96

Excellent product

the kit itself feels well made

Excellent product Excellent Seller would recommend

Ease Of Use12%+0.35

Easy to use

The kit was easy to use

Very handy

Breathability10%+0.39

Fresh breath

No more bad breath

Ive noticed fresher breath

Value For Money9%+0.26

Good price

Excellent value for money

good value

Advertised Vs Actual Product7%+0.57

Does what it says

As described

Just what I ordered

Return

0.1% Return rate 52% Fixable by listing

Size-Overall26%▃▂▄█▁▅

they look big

The container is small

Small size

Advertised Vs Actual Product19%▁▅█▁▁▁
Smell11%█▃▂▄▁▄

has no scent

Smells fishy

Strong smell

Functionality-Overall10%▁▃▂▁█▁

Doesn't work

Not effective

Didnt work for my dogs

Durability6%▁█▃▁▁▁

FAQ

Common Dog Toothbrush and Toothpaste questions

Answered from the same tracked data.