Dog Toothbrush and Toothpaste
MaybeReturns run at only 0.1% of orders. But prices span $3.43–$15.24, mostly outside the sweet spot, so Dog Toothbrush and Toothpaste is a Maybe.
- Flapen Score
- 50 / 100Ranks 423 of 875 Pet Supplies niches · on the category median50
- Market size
- £270K/yr203K searches / yr
- 90-day growth
- +4.4%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 75 sellers
Flapen Score
Dog Toothbrush and Toothpaste against its category
The dotted line is the Pet Supplies average. Past it, Dog Toothbrush and Toothpaste is stronger. Inside it, weaker.
Market
The Dog Toothbrush and Toothpaste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Toothbrush and Toothpaste 203K times last year and spent an estimated £270K. The top 5 brands take 85% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
16.9% of searches ended in a purchase last week.
Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.
- Searches, last 12 months
- 203K
- Growth, 90 days vs prior 90
- +4.4%
- Conversion, latest week
- 16.9%
- Market size, estimated
- £270Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- dog toothbrush and toothpaste154K searches a year
02 · Price
A sale here is worth £7.88.
Listings sell for £7.88 on average, from £3.43 to £15.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.88 that is £12K to £16K a year per listing.
- Average price
- £7.88under the $15 to $100 sweet spot
- Price range
- £3.43–£15.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Health Supplies. It carries 9,588 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Health Supplies
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,588per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Dog Toothbrush and Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bugalugs Dog and Cat Toothbrush and Paste Kit - Teeth Cleaning and Breath Freshener
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 2y ago

PetSol Dental Care Kit for Dogs & Cats Toothpaste (100g) with 3 x Toothbrushes to Clean Pets Teeth Remove Plaque and Tartar Improve Gum and Tooth Health & Pet Oral Hygiene
- Price
- £8.37
- Rating
- 4.2/5
- Reviews
- 7,156
- Age
- 8y ago

Beaphar - Toothbrush & Toothpaste Dental Care Kit for Cats & Dogs - Double-Ended Brush & Liver-Flavoured Toothpaste with Enzymes - Helps Control Plaque & Tartar - 1 Toothbrush and 100g Tube
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago

Arm & Hammer Tartar Control Dental Kit for Dogs Banana Mint White
- Price
- £10.62
- Rating
- 4.4/5
- Reviews
- 13,962
- Age
- 9y ago

Bugalugs Dog and Cat Dental Care Kit: Toothpaste 2 Finger Cat Toothbrushes Dog Toothbrush for Plaque Removal and Fresh Breath
- Price
- £11.71
- Rating
- 4.1/5
- Reviews
- 600
- Age
- 2y ago
Trending
90-day click momentum
Beaphar - Puppy Dental Care Kit - Toothbrush Finger Brush & Camomile-Flavoured Toothpaste with Enzymes - Helps Control Plaque & Tartar - 1x Brush 1x Finger Toothbrush & 50g Toothpaste
- Price
- £4.56
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1y ago

VETIQ Dental Care Kit Cat & Dog Enzymatic Toothpaste with 2 Brushes (70g)
- Price
- £6.26
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2y ago

Arm & Hammer Tartar Control Dental Kit for Dogs Banana Mint White
- Price
- £10.62
- Rating
- 4.4/5
- Reviews
- 13,962
- Age
- 9y ago

Vets Best Dental Gel Toothpaste for Dogs 100g
- Price
- £3.79
- Rating
- 4.4/5
- Reviews
- 3,005
- Age
- 10y ago

Bugalugs Dog and Cat Dental Care Kit: Toothpaste 2 Finger Cat Toothbrushes Dog Toothbrush for Plaque Removal and Fresh Breath
- Price
- £11.71
- Rating
- 4.1/5
- Reviews
- 600
- Age
- 2y ago
Newest
by launch date
Beaphar - Toothbrush & Toothpaste Dental Care Kit for Cats & Dogs - Double-Ended Brush & Liver-Flavoured Toothpaste with Enzymes - Helps Control Plaque & Tartar - 1 Toothbrush and 100g Tube
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago

Beaphar - Puppy Dental Care Kit - Toothbrush Finger Brush & Camomile-Flavoured Toothpaste with Enzymes - Helps Control Plaque & Tartar - 1x Brush 1x Finger Toothbrush & 50g Toothpaste
- Price
- £4.56
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1y ago

Bugalugs Dog and Cat Toothbrush and Paste Kit - Teeth Cleaning and Breath Freshener
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 2y ago

Bugalugs Dog and Cat Dental Care Kit: Toothpaste 2 Finger Cat Toothbrushes Dog Toothbrush for Plaque Removal and Fresh Breath
- Price
- £11.71
- Rating
- 4.1/5
- Reviews
- 600
- Age
- 2y ago

VETIQ Dental Care Kit Cat & Dog Enzymatic Toothpaste with 2 Brushes (70g)
- Price
- £6.26
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
75
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
9%
- BUGALUGS32%
- Beaphar19%
- PetSol16%
- Arm & Hammer13%
- Vet's Best6%
- Nobleza5%
- Open — no brand owns it (4 brands, 9%)
Demand
Dog Toothbrush and Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.9×
Search terms
Top Dog Toothbrush and Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog toothbrush and toothpaste154K/yr
- dog toothpaste and brush26K/yr
- dog tooth brush and toothpaste8K/yr
- doggy toothbrush and toothpaste4K/yr
- dog toothpaste and toothbrush4K/yr
- dogs toothbrush and toothpaste4K/yr
- dog toothbrush and paste3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Toothbrush and Toothpaste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't work
Not effective
Didnt work for my dogs
no so good for breath
Bad breath going
Didn't help my dogs breath is still awful
has no scent
Smells fishy
Strong smell
they look big
The container is small
Small size
seemed expensive for what it was
also extremely expensive
Thought it was a bit pricey
Love
Excellent product
the kit itself feels well made
Excellent product Excellent Seller would recommend
Easy to use
The kit was easy to use
Very handy
Fresh breath
No more bad breath
Ive noticed fresher breath
Good price
Excellent value for money
good value
Does what it says
As described
Just what I ordered
Return
0.1% Return rate 52% Fixable by listing
they look big
The container is small
Small size
has no scent
Smells fishy
Strong smell
Doesn't work
Not effective
Didnt work for my dogs
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Toothbrush and Toothpaste questions
Answered from the same tracked data.









