dog toothbrush and toothpaste
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.43–$15.24) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£270K£270K/yr · 203K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Review moat
Bad9,588.29avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.88avg listing price — sweet spot $15–$100
Price range
Bad£3.43–£15.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dog toothbrush and toothpaste is a £270K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog toothbrush and toothpaste market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £236K–£315K
- units × avg price
- Conversion rate
- 16.9%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
75
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
9%
- BUGALUGS32%
- Beaphar19%
- PetSol16%
- Arm & Hammer13%
- Vet's Best6%
- Nobleza5%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.9×
Top dog toothbrush and toothpaste search terms
- dog toothbrush and toothpaste154K/yr
- dog toothpaste and brush26K/yr
- dog tooth brush and toothpaste8K/yr
- doggy toothbrush and toothpaste4K/yr
- dog toothpaste and toothbrush4K/yr
- dogs toothbrush and toothpaste4K/yr
- dog toothbrush and paste3K/yr
Top dog toothbrush and toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bugalugs Dog and Cat Toothbrush and Paste Kit - Teeth Cleaning and Breath Freshener
BUGALUGS£9.814.2★523 rev
PetSol Dental Care Kit for Dogs & Cats Toothpaste (100g) with 3 x Toothbrushes to Clean Pets Teeth Remove Plaque and Tartar Improve Gum and Tooth Health & Pet Oral Hygiene
PetSol£8.374.2★7,156 rev
Beaphar - Toothbrush & Toothpaste Dental Care Kit for Cats & Dogs - Double-Ended Brush & Liver-Flavoured Toothpaste with Enzymes - Helps Control Plaque & Tartar - 1 Toothbrush and 100g Tube
Beaphar£5.914.4★90 rev
Arm & Hammer Tartar Control Dental Kit for Dogs Banana Mint White
Arm & Hammer£10.624.4★13,962 rev
Bugalugs Dog and Cat Dental Care Kit: Toothpaste 2 Finger Cat Toothbrushes Dog Toothbrush for Plaque Removal and Fresh Breath
BUGALUGS£11.714.1★600 rev
Newest
by launch dateBeaphar - Toothbrush & Toothpaste Dental Care Kit for Cats & Dogs - Double-Ended Brush & Liver-Flavoured Toothpaste with Enzymes - Helps Control Plaque & Tartar - 1 Toothbrush and 100g Tube
Beaphar£5.9190 rev
Beaphar - Puppy Dental Care Kit - Toothbrush Finger Brush & Camomile-Flavoured Toothpaste with Enzymes - Helps Control Plaque & Tartar - 1x Brush 1x Finger Toothbrush & 50g Toothpaste
Beaphar£4.5639 rev
Bugalugs Dog and Cat Toothbrush and Paste Kit - Teeth Cleaning and Breath Freshener
BUGALUGS£9.81523 rev
Bugalugs Dog and Cat Dental Care Kit: Toothpaste 2 Finger Cat Toothbrushes Dog Toothbrush for Plaque Removal and Fresh Breath
BUGALUGS£11.71600 rev
VETIQ Dental Care Kit Cat & Dog Enzymatic Toothpaste with 2 Brushes (70g)
VETIQ£6.2643 rev
Trending
90-day click momentumBeaphar - Puppy Dental Care Kit - Toothbrush Finger Brush & Camomile-Flavoured Toothpaste with Enzymes - Helps Control Plaque & Tartar - 1x Brush 1x Finger Toothbrush & 50g Toothpaste
Beaphar£4.564.5★
VETIQ Dental Care Kit Cat & Dog Enzymatic Toothpaste with 2 Brushes (70g)
VETIQ£6.264.6★
Arm & Hammer Tartar Control Dental Kit for Dogs Banana Mint White
Arm & Hammer£10.624.4★
Vets Best Dental Gel Toothpaste for Dogs 100g
Vet's Best£3.794.4★
Bugalugs Dog and Cat Dental Care Kit: Toothpaste 2 Finger Cat Toothbrushes Dog Toothbrush for Plaque Removal and Fresh Breath
BUGALUGS£11.714.1★
What buyers say about dog toothbrush and toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to use”
“Fresh breath”
“Good price”
“Does what it says”
“my puppy loves the taste of the toothpaste”
“Great for the dog”
“Good cleaning”
“Clean Teeth”
“they smells fresh”
What buyers complain about
“Doesn't work”
“no so good for breath”
“has no scent”
“they look big”
“seemed expensive for what it was”
“gave bloody diarrhea”
“didnt like the flavour”
“doesn't like teeth being cleaned”
“wouldn't use it too much”
“My dog hated the taste”
Top return reasons
Common questions
- Is dog toothbrush and toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £270K/yr across 17 tracked products. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dog toothbrush and toothpaste niche?
- 10 brands and 75 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in dog toothbrush and toothpaste?
- Top complaints mined from reviews: Functionality-Overall, Breathability, Smell. The return rate is 0.1%.
- When does demand for dog toothbrush and toothpaste peak?
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the dog toothbrush and toothpaste niche?
- Listings span £3.43–£15.24; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 9,588 reviews — the moat a new listing must climb.