Dog Toothbrush
MaybeReturns run at only 0.1% of orders. But prices span $3.28–$11.71, mostly outside the sweet spot, so Dog Toothbrush is a Maybe.
- Flapen Score
- 56 / 100Top 24% of 875 Pet Supplies niches · +6 vs the category median of 5056
- Market size
- £376K/yr365K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 48%top-5 click share · 15 brands · 55 sellers
Flapen Score
Dog Toothbrush against its category
The dotted line is the Pet Supplies average. Past it, Dog Toothbrush is stronger. Inside it, weaker.
Market
The Dog Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Toothbrush 365K times last year and spent an estimated £376K. The top 5 brands take 71% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
15.2% of searches ended in a purchase last week.
Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £376K a year.
- Searches, last 12 months
- 365K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 15.2%
- Market size, estimated
- £376Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- dog toothbrush301K searches a year
02 · Price
A sale here is worth £6.77.
Listings sell for £6.77 on average, from £3.28 to £11.71. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £6.77 that is £10K to £14K a year per listing.
- Average price
- £6.77under the $15 to $100 sweet spot
- Price range
- £3.28–£11.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £10K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #12 within Health Supplies. It carries 4,289 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 95%
- Out of stock, average day
- 2.4%
- Average rank
- #12in Health Supplies
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,289per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Dog Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vinuwu Dog Toothbrush Set Triple Heads Toothbrush with Finger Toothbrushes
- Price
- £4.88
- Rating
- 4.3/5
- Reviews
- 873
- Age
- 2y ago

Bugalugs Dog and Cat Toothbrush and Paste Kit - Teeth Cleaning and Breath Freshener
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 2y ago

Aujzoo Dog Toothbrush Set (6 Packs) 360 Pets Teeth Cleaning Toothbrush for Dogs Cats Teeth Cleaning Silicone Finger Teeth Brush
- Price
- £3.37
- Rating
- 4.4/5
- Reviews
- 547
- Age
- 1y ago

Bugalugs Dog Toothbrush & Cat Toothbrush Dual Ended Dog Plaque Remover Our Dental Dog Teeth Cleaning Products Makes Dog Teeth Cleaning Easier use with Dog Toothpaste & Cat Toothpaste (Twin Pack)
- Price
- £6.70
- Rating
- 4.4/5
- Reviews
- 249
- Age
- 2y ago

iBest UK Pet Toothbrush for Dogs & Cats | Pack of 2 | DualHead Soft Bristles NonSlip Handle Dental Cleaning & Fresh Breath
- Price
- £3.71
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Trending
90-day click momentum
Soodyoow 2 Pcs Silicone Finger Toothbrush for Dogs 360 Flexible Control & Gentle Safe Cleaning Effortless Plaque Removal for Hard-to-Reach Molars & Daily Oral Hygiene Perfect for Dogs & Cat
- Price
- £4.99
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 7mo ago

iBest UK Pet Toothbrush for Dogs & Cats | Pack of 2 | DualHead Soft Bristles NonSlip Handle Dental Cleaning & Fresh Breath
- Price
- £3.71
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Beaphar - Double-Ended Toothbrush with Ergonomic Grip - Dental Care for Cats & Dogs - Deep Clean Bristles to Target Hard-to-Reach Areas - Multi-Sized Heads for Suitable for All Mouth Sizes
- Price
- £3.63
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 1y ago

4 Pieces Tooth Brush for Dog Dog Toothbrush Cat Toothbrush
- Price
- £3.28
- Rating
- 4.0/5
- Reviews
- 234
- Age
- 3y ago

Bugalugs Dog and Cat Dental Care Kit: Toothpaste 2 Finger Cat Toothbrushes Dog Toothbrush for Plaque Removal and Fresh Breath
- Price
- £11.71
- Rating
- 4.1/5
- Reviews
- 600
- Age
- 2y ago
Newest
by launch date
Soodyoow 2 Pcs Silicone Finger Toothbrush for Dogs 360 Flexible Control & Gentle Safe Cleaning Effortless Plaque Removal for Hard-to-Reach Molars & Daily Oral Hygiene Perfect for Dogs & Cat
- Price
- £4.99
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 7mo ago

Aujzoo Dog Toothbrush Set (6 Packs) 360 Pets Teeth Cleaning Toothbrush for Dogs Cats Teeth Cleaning Silicone Finger Teeth Brush
- Price
- £3.37
- Rating
- 4.4/5
- Reviews
- 547
- Age
- 1y ago

Beaphar - Double-Ended Toothbrush with Ergonomic Grip - Dental Care for Cats & Dogs - Deep Clean Bristles to Target Hard-to-Reach Areas - Multi-Sized Heads for Suitable for All Mouth Sizes
- Price
- £3.63
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 1y ago

Beaphar - Toothbrush & Toothpaste Dental Care Kit for Cats & Dogs - Double-Ended Brush & Liver-Flavoured Toothpaste with Enzymes - Helps Control Plaque & Tartar - 1 Toothbrush and 100g Tube
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago

iBest UK Pet Toothbrush for Dogs & Cats | Pack of 2 | DualHead Soft Bristles NonSlip Handle Dental Cleaning & Fresh Breath
- Price
- £3.71
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
55
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
48%
Top 20: 99%
Open market
24%
- BUGALUGS33%
- Vinuwu16%
- Beaphar8%
- Aujzoo8%
- INTERNATIONAL BRANDS EXCESS STOCK TRADING U.K. I BEST U.K6%
- Arm & Hammer5%
Demand
Dog Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dog Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog toothbrush301K/yr
- dog tooth brush21K/yr
- toothbrush for dogs10K/yr
- dogs toothbrush8K/yr
- toothbrushes for dogs7K/yr
- pet toothbrush5K/yr
- dog tooth brushes3K/yr
- toothbrush dog3K/yr
- dog toothbrushes3K/yr
- tooth brush for dogs3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The container is small
Small size
Too big
Doesn't work
Not effective
Didnt work for my dogs
Didn't help my dogs breath is still awful
Bad breath going
no so good for breath
Smells fishy
Strong smell
not a strong smell
also extremely expensive
Thought this was a bit expensive so found another somewhere else
seemed expensive for what it was
Love
Excellent product
the kit itself feels well made
feels well made
Ease of use
ready for use
Very handy
Fresh breath
No more bad breath
Ive noticed fresher breath
good value
Good value
Good value for money
Good cleaning
are easy to wash
easy to clean
Return
0.1% Return rate 62% Fixable by listing
The container is small
Small size
Too big
Doesn't work
Not effective
Didnt work for my dogs
Smells fishy
Strong smell
not a strong smell
the brush is poor quality
absolute rubbish
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Toothbrush questions
Answered from the same tracked data.









