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Dog Toothbrush

Maybe

Returns run at only 0.1% of orders. But prices span $3.28–$11.71, mostly outside the sweet spot, so Dog Toothbrush is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£376K/yr365K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
48%top-5 click share · 15 brands · 55 sellers

Flapen Score

Dog Toothbrush against its category

The dotted line is the Pet Supplies average. Past it, Dog Toothbrush is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Toothbrush 365K times last year and spent an estimated £376K. The top 5 brands take 71% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £376K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
15.2%
Market size, estimated
£376Ka year
Peak month
August1.4× the quietest month
Top search term
dog toothbrush301K searches a year

02 · Price

A sale here is worth £6.77.

Listings sell for £6.77 on average, from £3.28 to £11.71. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £6.77 that is £10K to £14K a year per listing.

Average price
£6.77under the $15 to $100 sweet spot
Price range
£3.28–£11.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #12 within Health Supplies. It carries 4,289 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
2.4%
Average rank
#12in Health Supplies
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,289per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dog Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

55

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 99%

Open market

24%

  • BUGALUGS33%
  • Vinuwu16%
  • Beaphar8%
  • Aujzoo8%
  • INTERNATIONAL BRANDS EXCESS STOCK TRADING U.K. I BEST U.K6%
  • Arm & Hammer5%

Demand

Dog Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog toothbrush301K/yr
  • dog tooth brush21K/yr
  • toothbrush for dogs10K/yr
  • dogs toothbrush8K/yr
  • toothbrushes for dogs7K/yr
  • pet toothbrush5K/yr
  • dog tooth brushes3K/yr
  • toothbrush dog3K/yr
  • dog toothbrushes3K/yr
  • tooth brush for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.23

The container is small

Small size

Too big

Functionality-Overall15%−0.21

Doesn't work

Not effective

Didnt work for my dogs

Breathability13%+0.18

Didn't help my dogs breath is still awful

Bad breath going

no so good for breath

Smell7%−0.05

Smells fishy

Strong smell

not a strong smell

Value For Money6%+0.37

also extremely expensive

Thought this was a bit expensive so found another somewhere else

seemed expensive for what it was

Love

Quality-Overall16%+0.96

Excellent product

the kit itself feels well made

feels well made

Ease Of Use14%+0.36

Ease of use

ready for use

Very handy

Breathability9%+0.18

Fresh breath

No more bad breath

Ive noticed fresher breath

Value For Money9%+0.37

good value

Good value

Good value for money

Ease Of Cleaning8%+0.58

Good cleaning

are easy to wash

easy to clean

Return

0.1% Return rate 62% Fixable by listing

Size-Overall50%▅▄▅█▆▆

The container is small

Small size

Too big

Functionality-Overall7%▄▄▇▆█▁

Doesn't work

Not effective

Didnt work for my dogs

Smell7%█▅▃▃▁▃

Smells fishy

Strong smell

not a strong smell

Quality-Overall4%▁▅▁▁▁█

the brush is poor quality

absolute rubbish

Poor quality

Durability4%▁██▁▁▁

FAQ

Common Dog Toothbrush questions

Answered from the same tracked data.