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Dog Toilet

Maybe

The products selling today average only 4.0★. But demand is soft, at -29.3% this quarter, so Dog Toilet is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£63K/yr134K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
37%top-5 click share · 30 brands · 57 sellers

Flapen Score

Dog Toilet against its category

The dotted line is the Pet Supplies average. Past it, Dog Toilet is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Toilet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Toilet 134K times last year and spent an estimated £63K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
1.9%
Market size, estimated
£63Ka year
Peak month
February1.8× the quietest month
Top search term
dog toilet35K searches a year

02 · Price

A sale here is worth £24.02.

Listings sell for £24.02 on average, from £4.14 to £63.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £24.02 that is £0 to £2K a year per listing.

Average price
£24.02inside the $15 to $100 sweet spot
Price range
£4.14–£63.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #57 within Litter & Housetraining. It carries 413 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
81%
Out of stock, average day
9.4%
Average rank
#57in Litter & Housetraining
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
413per listing
Listings tracked
43

04 · Newcomers

Amazon counts 2 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dog Toilet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

57

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

37%

Top 20: 80%

Open market

39%

  • PICK FOR LIFE22%
  • STARROAD-TIM11%
  • PawHut9%
  • ALL FOR PAWS7%
  • TRYGGT6%
  • PAWISE5%

Demand

Dog Toilet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Dog Toilet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog toilet35K/yr
  • dog toilet tray18K/yr
  • dog litter tray indoor11K/yr
  • dog litter tray13K/yr
  • puppy toilet training8K/yr
  • indoor dog toilet9K/yr
  • dog potty tray7K/yr
  • outdoor dog toilet5K/yr
  • dog potty5K/yr
  • puppy litter tray5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Toilet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.38

Didnt have any effect at all

Doesn't work

It didnt work for my pup

Strength8%−0.11

Very flimsy

although not as sturdy as my husband was expecting

Its very weak

Value For Money8%−0.05

Pretty poor for the price

feels a wee bit expensive

The price is pretty high for what you get though

Size-Overall8%−0.05

Small dogs

It is somewhat big

Too small

Quality-Overall7%+0.78

Bad quality

Second order lower quality

I have to say I was sceptical after some reviews

Love

Quality-Overall18%+0.78

Good quality and easy to set up

Excellent product for my pug

Good quality

Ease Of Cleaning12%+1.15

it has been much cleaner than traditional puppy pads on the floor

Cleaning is easy

It is easy to clean down with some kennel cleaner

Value For Money10%−0.05

Excellent value for money

Worth it

Good product for the price

Ease Of Use9%+1.00

it comes in handy

Easy to use

The bags are easy to get

Pet Friendly9%

Dog loves it

A brilliant idea and works really well for my two dogs, great value for money, sturdy and well made

Perfect for my golden retriever puppy

Return

1.5% Return rate 64% Fixable by listing

Size-Overall48%█▆▆▇▇▆

Small dogs

It is somewhat big

Too small

Quality-Overall10%▄▆▇▅█▆

Bad quality

Second order lower quality

I have to say I was sceptical after some reviews

Advertised Vs Actual Product6%▁▇▆▇█▇
Functionality-Overall5%▁▂█▄▇▄

Didnt have any effect at all

Doesn't work

It didnt work for my pup

Defective Material/Parts4%▄▅█▄▁▃

FAQ

Common Dog Toilet questions

Answered from the same tracked data.