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Dog Toilet

Maybe

The products selling today average only 4.0★. But demand is soft, at -29.3% this quarter, so Dog Toilet is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£63K/yr134K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
37%top-5 click share · 30 brands · 57 sellers

Flapen Score

Dog Toilet against its category

The dotted line is the Pet Supplies average. Past it, Dog Toilet is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Toilet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Toilet 134K times last year and spent an estimated £63K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
1.9%
Market size, estimated
£63Ka year
Peak month
February1.8× the quietest month
Top search term
dog toilet35K searches a year

02 · Price

A sale here is worth £24.02.

Listings sell for £24.02 on average, from £4.14 to £63.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £24.02 that is £0 to £2K a year per listing.

Average price
£24.02inside the $15 to $100 sweet spot
Price range
£4.14–£63.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #57 within Litter & Housetraining. It carries 413 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
81%
Out of stock, average day
9.4%
Average rank
#57in Litter & Housetraining
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
413per listing
Listings tracked
43

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dog Toilet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

57

Est. top-5 brand share

55%

Top 20: 93%

Est. top-5 click share

37%

Top 20: 80%

Open market

39%

  • PICK FOR LIFE22%
  • STARROAD-TIM11%
  • PawHut9%
  • ALL FOR PAWS7%
  • TRYGGT6%
  • PAWISE5%

Demand

Dog Toilet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Dog Toilet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog toilet35K/yr
  • dog toilet tray18K/yr
  • dog litter tray indoor11K/yr
  • dog litter tray13K/yr
  • puppy toilet training8K/yr
  • indoor dog toilet9K/yr
  • dog potty tray7K/yr
  • outdoor dog toilet5K/yr
  • dog potty5K/yr
  • puppy litter tray5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Toilet

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Functionality-Overall”
1.5%of orders come back
“Didnt have any effect at all”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Toilet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data