Dog Toilet
MaybeThe products selling today average only 4.0★. But demand is soft, at -29.3% this quarter, so Dog Toilet is a Maybe.
- Flapen Score
- 57 / 100Top 21% of 875 Pet Supplies niches · +7 vs the category median of 5057
- Market size
- £63K/yr134K searches / yr
- 90-day growth
- -29.3%search demand this quarter
- Competition
- 37%top-5 click share · 30 brands · 57 sellers
Flapen Score
Dog Toilet against its category
The dotted line is the Pet Supplies average. Past it, Dog Toilet is stronger. Inside it, weaker.
Market
The Dog Toilet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Toilet 134K times last year and spent an estimated £63K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -29.3%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £63Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- dog toilet35K searches a year
02 · Price
A sale here is worth £24.02.
Listings sell for £24.02 on average, from £4.14 to £63.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £24.02 that is £0 to £2K a year per listing.
- Average price
- £24.02inside the $15 to $100 sweet spot
- Price range
- £4.14–£63.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #57 within Litter & Housetraining. It carries 413 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 81%
- Out of stock, average day
- 9.4%
- Average rank
- #57in Litter & Housetraining
- Average rating
- 3.99 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 413per listing
- Listings tracked
- 43
04 · Newcomers
2 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Dog Toilet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dog Toilet Tray w/Dog Grass Pee Pad Artificial Grass Puppy Toilet Training
- Price
- £25.26
- Rating
- 3.8/5
- Reviews
- 1,130
- Age
- 5y ago

PICK FOR LIFE Dog Grass Toilet for Puppy Potty Training Indoor Use 51x64cm
- Price
- £26.70
- Rating
- 3.9/5
- Reviews
- 305
- Age
- 4y ago

STARROAD-TIM 50X60 CM Dog Grass Pad with Tray for Indoor/Outdoor Large Potty Training Reusable Dog Training Pads Grass Pee with Tray is Reusable and Easy to Clean
- Price
- £28.50
- Rating
- 4.3/5
- Reviews
- 708
- Age
- 8mo ago

Dog Potty Training Toilet Puppy Pad Holder with Wall Column Portable Mesh Training Potty for Large Small Medium Pets
- Price
- £14.58
- Rating
- 3.1/5
- Reviews
- 34
- Age
- 1y ago

ALL FOR PAWS Indoor Dog Potty Tray with Removable Post & Protection Wall 63 x 63 cm Large Mesh Grid Dog Pee Pad Holder Potty Training Perfect for Small & Medium & Large Dogs Puppy
- Price
- £35.83
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dog Pee Pad Holder with High Walls
- Price
- £25.12
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 6mo ago

Lumisnug Puppy Pad Holder with High Walls No-Spill Indoor Dog Pee Tray for Large & Small Breeds Foldable Puppy Litter Box Waterproof Dog Toilet for House Training (64 x 54 x 40 cm)
- Price
- £25.54
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 6mo ago

Dog Toilet Tray with Grass 30 x 20 in Indoor Puppy Potty with 3-Sided Splash Guard Drainage Layer & Urine Collection Base 2 Reusable Artificial Grass Mats for Puppies Small Dogs
- Price
- £63.73
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 6mo ago

STARROAD-TIM 50X60 CM Dog Grass Pad with Tray for Indoor/Outdoor Large Potty Training Reusable Dog Training Pads Grass Pee with Tray is Reusable and Easy to Clean
- Price
- £28.50
- Rating
- 4.3/5
- Reviews
- 708
- Age
- 8mo ago

STARROAD-TIM 80 X 100 CM Artificial Grass Rug Turf for Dogs Indoor Outdoor Fake Grass for Dogs Potty Training Area Patio Lawn Decoration
- Price
- £20.76
- Rating
- 4.3/5
- Reviews
- 1,320
- Age
- 8mo ago
Newest
by launch date
Dog Toilet Tray with Grass 30 x 20 in Indoor Puppy Potty with 3-Sided Splash Guard Drainage Layer & Urine Collection Base 2 Reusable Artificial Grass Mats for Puppies Small Dogs
- Price
- £63.73
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 6mo ago

Lumisnug Puppy Pad Holder with High Walls No-Spill Indoor Dog Pee Tray for Large & Small Breeds Foldable Puppy Litter Box Waterproof Dog Toilet for House Training (64 x 54 x 40 cm)
- Price
- £25.54
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 6mo ago

Dog Pee Pad Holder with High Walls
- Price
- £25.12
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 6mo ago

STARROAD-TIM 50X60 CM Dog Grass Pad with Tray for Indoor/Outdoor Large Potty Training Reusable Dog Training Pads Grass Pee with Tray is Reusable and Easy to Clean
- Price
- £28.50
- Rating
- 4.3/5
- Reviews
- 708
- Age
- 8mo ago

MAK7 ONLINE Dog Potty Training Tray with Durable Iron Mesh Grate Medium - Indoor Pet Toilet for Puppies & Small Dogs - Keeps Paws Dry & Prevents Pad Shredding - Easy Clean Housebreaking Aid UK Blue
- Price
- £21.14
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
30 falling
Sellers
57
Est. top-5 brand share
55%
Top 20: 93%
Est. top-5 click share
37%
Top 20: 80%
Open market
39%
- PICK FOR LIFE22%
- STARROAD-TIM11%
- PawHut9%
- ALL FOR PAWS7%
- TRYGGT6%
- PAWISE5%
Demand
Dog Toilet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top Dog Toilet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog toilet35K/yr
- dog toilet tray18K/yr
- dog litter tray indoor11K/yr
- dog litter tray13K/yr
- puppy toilet training8K/yr
- indoor dog toilet9K/yr
- dog potty tray7K/yr
- outdoor dog toilet5K/yr
- dog potty5K/yr
- puppy litter tray5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Toilet
We read the reviews and the return reasons for every product selling here.
“Didnt have any effect at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Toilet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









