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Dog Thermometer

Fail

The top 5 brands take 98% of clicks, so Dog Thermometer is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£57K/yr33K searches / yr
90-day growth
+24.5%search demand this quarter
Competition
86%top-5 click share · 6 brands · 9 sellers

Flapen Score

Dog Thermometer against its category

The dotted line is the Pet Supplies average. Past it, Dog Thermometer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Thermometer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Thermometer 33K times last year and spent an estimated £57K. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+24.5%
Conversion, latest week
13.4%
Market size, estimated
£57Ka year
Top search term
dog thermometer15K searches a year

02 · Price

A sale here is worth £12.87.

Listings sell for £12.87 on average, from £4.14 to £33.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £12.87 that is £6K to £10K a year per listing.

Average price
£12.87under the $15 to $100 sweet spot
Price range
£4.14–£33.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Health Supplies. It carries 1,149 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Health Supplies
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,149per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Dog Thermometer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Thermometer World44%
  • iProvèn34%
  • VetSet13%
  • MINDPET-MED4%
  • OxiPro4%
  • SALALIS2%

Search terms

Top Dog Thermometer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog thermometer15K/yr
  • horse thermometer5K/yr
  • cat thermometer4K/yr
  • pet thermometer for dogs3K/yr
  • dog thermometer digital4K/yr
  • animal thermometer2K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Thermometer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Measurement/Reading Accuracy38%−0.31

False readings

Readings are incorrect

Inaccurate Temperature Readings

Quality-Overall11%+0.41

Very bad quality it broke in 20 days

Garbage

Inaccurate and poor quality

Durability9%−0.08

Poor performance broken after one use

Broken

Failed after 5 weeks

Functionality-Overall8%−0.06

Doesnt work

Doesnt work, had to take this to a nurse to find out if I couldnt use it or if it arrived broken, absolutley rubbish

it doesnt work

Battery Life7%−0.03

low battery

Poor battery

Poor battery life

Love

Ease Of Use40%+2.41

Easy to read

It is easy to operate

Quick and easy

Quality-Overall15%+0.41

Good product - doing its job

Excellent product

Product fine for our needs

Value For Money11%+0.75

Excellent price

Worth the money

Great value

Advertised Vs Actual Product11%+0.79

Exactly what I ordered

It does what it says

As described

Efficiency5%+0.14

Works well

It work perfectly we have no problems with it

Works wel

Return

0.9% Return rate 0% Fixable by listing

Functionality-Overall33%▂▅▆▅█▆

Doesnt work

Doesnt work, had to take this to a nurse to find out if I couldnt use it or if it arrived broken, absolutley rubbish

it doesnt work

Measurement/Reading Accuracy32%█▆▆▅▁▂

False readings

Readings are incorrect

Inaccurate Temperature Readings

Defective Material/Parts7%▄▅▁▆▄█
Heating6%▃▂▅▇▃█
Battery Life3%█▅▃▄▁▇

low battery

Poor battery

Poor battery life

FAQ

Common Dog Thermometer questions

Answered from the same tracked data.