Dog Teeth Cleaning Products
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -2.1% this quarter, so Dog Teeth Cleaning Products is a Maybe.
- Flapen Score
- 53 / 100Top 35% of 875 Pet Supplies niches · +3 vs the category median of 5053
- Market size
- £385K/yr350K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 68%top-5 click share · 15 brands · 43 sellers
Flapen Score
Dog Teeth Cleaning Products against its category
The dotted line is the Pet Supplies average. Past it, Dog Teeth Cleaning Products is stronger. Inside it, weaker.
Market
The Dog Teeth Cleaning Products market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Teeth Cleaning Products 350K times last year and spent an estimated £385K. The top 5 brands take 78% of clicks. Demand peaks in Feb–Mar–May. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £385K a year.
- Searches, last 12 months
- 350K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £385Ka year
- Peak month
- February3.2× the quietest month
- Top search term
- dog teeth cleaning products124K searches a year
02 · Price
A sale here is worth £9.73.
Listings sell for £9.73 on average, from £3.37 to £27.62. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £9.73 that is £24K to £29K a year per listing.
- Average price
- £9.73under the $15 to $100 sweet spot
- Price range
- £3.37–£27.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £24K–£29K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Cats. It carries 4,361 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Cats
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,361per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Dog Teeth Cleaning Products products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vets Best Dental Care Finger Wipes. 50 Disposable Wipes
- Price
- £3.43
- Rating
- 4.2/5
- Reviews
- 25,956
- Age
- 9y ago

ProDen PlaqueOff Powder for Dogs & Cats Tartar & Bad Breath Remover 100% Natural Teeth Cleaner and Plaque Remover 60 g
- Price
- £10.69
- Rating
- 4.2/5
- Reviews
- 32,963
- Age
- 18y ago

BUGALUGS Plaque Off Remover for Dog 70g Teeth & Bad Breath 100% Natural | Plaque Off Dogs No Need for Dog Toothbrush or Dog Toothpaste | Remove Dog Bad Breath & Plaque Remover for Dogs & Cats (70g)
- Price
- £9.53
- Rating
- 4.3/5
- Reviews
- 2,859
- Age
- 3y ago

Bugalugs Dog and Cat Toothbrush and Paste Kit - Teeth Cleaning and Breath Freshener
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 2y ago

HICC PET Dog Teeth Cleaning Finger Wipes Mint 50 Count
- Price
- £10.83
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 4mo ago
Trending
estimated 90-day click momentum
HICC PET Dog Teeth Cleaning Finger Wipes Mint 50 Count
- Price
- £10.83
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 4mo ago

NOVEHA 50PCs Pets Dental Finger Wipes for Dogs & Cats | Freshens Breath Reduces Plaque | Healthier Gums | Clean Teeth No Toothbrush | Vet Recommended Effective Natural Oral Care | Flavor-Free
- Price
- £10.75
- Rating
- 4.4/5
- Reviews
- 265
- Age
- 1y ago

Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g
- Price
- £11.15
- Rating
- 4.1/5
- Reviews
- 346
- Age
- 1y ago

Pooch & Mutt - Dog Dental Powder Tartar & Plaque Remover (Teeth Cleaning Product For Dogs Dental Care) 100g (external product packaging design may vary)
- Price
- £12.66
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 12y ago

Bugalugs Dog and Cat Toothbrush and Paste Kit - Teeth Cleaning and Breath Freshener
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 523
- Age
- 2y ago
Newest
by launch date
HICC PET Dog Teeth Cleaning Finger Wipes Mint 50 Count
- Price
- £10.83
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 4mo ago

Aujzoo Dog Toothbrush Set (6 Packs) 360 Pets Teeth Cleaning Toothbrush for Dogs Cats Teeth Cleaning Silicone Finger Teeth Brush
- Price
- £3.37
- Rating
- 4.4/5
- Reviews
- 547
- Age
- 1y ago

Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g
- Price
- £11.15
- Rating
- 4.1/5
- Reviews
- 346
- Age
- 1y ago

NOVEHA 50PCs Pets Dental Finger Wipes for Dogs & Cats | Freshens Breath Reduces Plaque | Healthier Gums | Clean Teeth No Toothbrush | Vet Recommended Effective Natural Oral Care | Flavor-Free
- Price
- £10.75
- Rating
- 4.4/5
- Reviews
- 265
- Age
- 1y ago

Stim-U-Dent Dog Plaque Remover for Teeth Pet Teeth Cleaning Products for Tartar & Plaque Off with LED-Light Dog Toothbrush for Dental Care Finger Toothbrush
- Price
- £27.62
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
43
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
19%
- Vet's Best32%
- BUGALUGS21%
- ProDen PlaqueOff15%
- HICC PET5%
- Company of Animals4%
- Protexin Veterinary4%
Demand
Dog Teeth Cleaning Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, May · busiest ÷ quietest = 3.2×
Search terms
Top Dog Teeth Cleaning Products search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog teeth cleaning products124K/yr
- dog teeth cleaning finger pads20K/yr
- dog teeth cleaning44K/yr
- dog dental25K/yr
- dog dental wipes14K/yr
- dog teeth13K/yr
- teeth cleaning for dogs7K/yr
- dog teeth wipes9K/yr
- vetpets dental wipes4K/yr
- dog teeth cleaner8K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Teeth Cleaning Products
We read the reviews and the return reasons for every product selling here.
“Didnt work for my dogs”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Teeth Cleaning Products questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









