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Dog Teddy

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -10.5% this quarter, so Dog Teddy is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£82K/yr287K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
30%top-5 click share · 30 brands · 130 sellers

Flapen Score

Dog Teddy against its category

The dotted line is the Pet Supplies average. Past it, Dog Teddy is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Teddy 287K times last year and spent an estimated £82K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
2.0%
Market size, estimated
£82Ka year
Peak month
December3.2× the quietest month
Top search term
dog teddy79K searches a year

02 · Price

A sale here is worth £14.56.

Listings sell for £14.56 on average, from £2.88 to £59.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £14.56 that is £0 to £1K a year per listing.

Average price
£14.56under the $15 to $100 sweet spot
Price range
£2.88–£59.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #606 within Toys. It carries 3,080 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
98%
Out of stock, average day
3.4%
Average rank
#606in Toys
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,080per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dog Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

130

Top-5 brand share

70%

Top 20: 95%

Top-5 click share

30%

Top 20: 75%

Open market

26%

  • AURORA32%
  • Zappi Co15%
  • Douglas9%
  • Living Nature8%
  • Petface6%
  • LotFancy5%

Demand

Dog Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Dog Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog teddy79K/yr
  • dog plush61K/yr
  • dog teddy for kids15K/yr
  • plush dog11K/yr
  • teddy dog10K/yr
  • soft toy dog13K/yr
  • puppy teddy10K/yr
  • dog teddy bear9K/yr
  • dog cuddly toy9K/yr
  • dog stuffed animal7K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.30

Fell apart

Destroyed in 2 mins

doesn't last

Size-Overall19%−0.03

Cracking toy and much bigger than expected

bigger than I expected

Small size

Value For Money14%−0.01

Too expensive

not worth the price

just a bit on the expensive side

Quality-Overall6%+0.24

Poor Quality Product

Cheaply made and looks it

Not the Kong quality I had expected

Advertised Vs Actual Product5%−0.05

Nothing like the picture

Doesnt quite look like the picture

not as advertised

Love

Pet Friendly19%

Dog very happy

Dog loves it

Cat loves it

Fun/Entertainment Experience14%+0.93

Fun toy for dog

Good fun

Great toy

Soft Feel14%

Soft and fluffy

Like most soft toys

Lovely and soft

Quality-Overall12%+0.24

Amazing quality

The plush product is good quality

The price point was very good for the quality

Value For Money10%−0.01

Good value for money

Excellent value for money

Good price

Return

0.6% Return rate 65% Fixable by listing

Size-Overall46%▆▅█▆▇█

Cracking toy and much bigger than expected

bigger than I expected

Small size

Quality-Overall13%▇█▅▅▆▄

Poor Quality Product

Cheaply made and looks it

Not the Kong quality I had expected

Advertised Vs Actual Product10%█▅▅▆▄▆

Nothing like the picture

Doesnt quite look like the picture

not as advertised

Durability6%█▄▂▄▂▂

Fell apart

Destroyed in 2 mins

doesn't last

Functionality-Overall4%▂▆█▅▄▂

Just didnt work

not working

Doesn't work for everyone

FAQ

Common Dog Teddy questions

Answered from the same tracked data.