Dog Teddy
MaybeReturns run at only 0.6% of orders. But demand is soft, at -10.5% this quarter, so Dog Teddy is a Maybe.
- Flapen Score
- 52 / 100Top 38% of 875 Pet Supplies niches · +2 vs the category median of 5052
- Market size
- £82K/yr287K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 30%top-5 click share · 30 brands · 130 sellers
Flapen Score
Dog Teddy against its category
The dotted line is the Pet Supplies average. Past it, Dog Teddy is stronger. Inside it, weaker.
Market
The Dog Teddy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Teddy 287K times last year and spent an estimated £82K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 287K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £82Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- dog teddy79K searches a year
02 · Price
A sale here is worth £14.56.
Listings sell for £14.56 on average, from £2.88 to £59.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £14.56 that is £0 to £1K a year per listing.
- Average price
- £14.56under the $15 to $100 sweet spot
- Price range
- £2.88–£59.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #606 within Toys. It carries 3,080 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 98%
- Out of stock, average day
- 3.4%
- Average rank
- #606in Toys
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,080per listing
- Listings tracked
- 59
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Dog Teddy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aurora 31295 Mini Flopsies Blackie Black Labrador Dog 8in Soft Toy 8
- Price
- £7.62
- Rating
- 4.6/5
- Reviews
- 1,271
- Age
- 7y ago

Zappi Co German Shepherd Plush Toy (28cm) - Faithful Cuddly Dog Eco-Friendly Great for Playful Children Recycled Material
- Price
- £10.14
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 2y ago

AURORA 31712 Mini Flopsies Charles the Spaniel Dog 8In Soft Toy Brown and White
- Price
- £7.95
- Rating
- 4.7/5
- Reviews
- 1,045
- Age
- 10y ago

AURORA 31566 Flopsies Border Collie 12In Soft Toy Black and White
- Price
- £13.29
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 8y ago

LotFancy Golden Retriever Teddy 53 cm Large Dog Toys Cuddly Dog Stuffed
- Price
- £15.43
- Rating
- 4.5/5
- Reviews
- 1,894
- Age
- 7y ago
Trending
90-day click momentum
Honoson Nurturing Dog Mommy Plush Set with 4 Baby Puppies Soft Cute Dog Themed Stuffed Plush Toys for Kids Girls Boys Easter Birthday Gifts(Dachshund)
- Price
- £17.89
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 2y ago

AURORA 31566 Flopsies Border Collie 12In Soft Toy Black and White
- Price
- £13.29
- Rating
- 4.7/5
- Reviews
- 305
- Age
- 8y ago

Zappi Co Rob the Yorkshire Terrier Plush Toy Dog (22cm) Yorkie Rascal Soft Cuddly Recycled Feisty Furry Friend
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 1y ago

KONG WildKnots Bears Small/Medium Dog Toy
- Price
- £6.40
- Rating
- 4.1/5
- Reviews
- 13,350
- Age
- 13y ago

Living Nature Border Collie Realistic Soft Cuddly Dog Toy Naturli Eco-Friendly Plush 20cm
- Price
- £14.94
- Rating
- 4.5/5
- Reviews
- 4,938
- Age
- 12y ago
Newest
by launch date
Zappi Co Rob the Yorkshire Terrier Plush Toy Dog (22cm) Yorkie Rascal Soft Cuddly Recycled Feisty Furry Friend
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 1y ago

Zappi Co Palm Pups German Shepherd Dog Plush Toy (20cm) - Soft Cuddly 100% Recycled - Loyal Guardian Friend
- Price
- £7.92
- Rating
- 4.6/5
- Reviews
- 5,386
- Age
- 1y ago

Lesser & Pavey Rpet Pals Muttley Laying Dog Teddy For Kids | Made Up of Recycled Bottles | Stuffed Animal Soft Toys | Ideal For Birthday or Baby Gift
- Price
- £9.54
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 2y ago

Honoson Nurturing Dog Mommy Plush Set with 4 Baby Puppies Soft Cute Dog Themed Stuffed Plush Toys for Kids Girls Boys Easter Birthday Gifts(Dachshund)
- Price
- £17.89
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 2y ago

Zappi Co German Shepherd Plush Toy (28cm) - Faithful Cuddly Dog Eco-Friendly Great for Playful Children Recycled Material
- Price
- £10.14
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
130
Top-5 brand share
70%
Top 20: 95%
Top-5 click share
30%
Top 20: 75%
Open market
26%
- AURORA32%
- Zappi Co15%
- Douglas9%
- Living Nature8%
- Petface6%
- LotFancy5%
Demand
Dog Teddy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Dog Teddy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog teddy79K/yr
- dog plush61K/yr
- dog teddy for kids15K/yr
- plush dog11K/yr
- teddy dog10K/yr
- soft toy dog13K/yr
- puppy teddy10K/yr
- dog teddy bear9K/yr
- dog cuddly toy9K/yr
- dog stuffed animal7K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Teddy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Fell apart
Destroyed in 2 mins
doesn't last
Cracking toy and much bigger than expected
bigger than I expected
Small size
Too expensive
not worth the price
just a bit on the expensive side
Poor Quality Product
Cheaply made and looks it
Not the Kong quality I had expected
Nothing like the picture
Doesnt quite look like the picture
not as advertised
Love
Dog very happy
Dog loves it
Cat loves it
Fun toy for dog
Good fun
Great toy
Soft and fluffy
Like most soft toys
Lovely and soft
Amazing quality
The plush product is good quality
The price point was very good for the quality
Good value for money
Excellent value for money
Good price
Return
0.6% Return rate 65% Fixable by listing
Cracking toy and much bigger than expected
bigger than I expected
Small size
Poor Quality Product
Cheaply made and looks it
Not the Kong quality I had expected
Nothing like the picture
Doesnt quite look like the picture
not as advertised
Fell apart
Destroyed in 2 mins
doesn't last
Just didnt work
not working
Doesn't work for everyone
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Teddy questions
Answered from the same tracked data.









