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Dog Tags for Pets Engraved Uk

Fail

Prices span $2.58–$16.54, mostly outside the sweet spot, so Dog Tags for Pets Engraved Uk is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£389K/yr1.1M searches / yr
90-day growth
-2.9%search demand this quarter
Competition
70%top-5 click share · 10 brands · 11 sellers

Flapen Score

Dog Tags for Pets Engraved Uk against its category

The dotted line is the Pet Supplies average. Past it, Dog Tags for Pets Engraved Uk is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Tags for Pets Engraved Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Tags for Pets Engraved Uk 1.1M times last year and spent an estimated £389K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £389K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
5.8%
Market size, estimated
£389Ka year
Peak month
August1.2× the quietest month
Top search term
dog tag260K searches a year

02 · Price

A sale here is worth £6.05.

Listings sell for £6.05 on average, from £2.58 to £16.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.05 that is £3K to £5K a year per listing.

Average price
£6.05under the $15 to $100 sweet spot
Price range
£2.58–£16.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #11 within Collars, Harnesses & Leads. It carries 3,167 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
24%
Out of stock, average day
3.6%
Average rank
#11in Collars, Harnesses & Leads
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,167per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dog Tags for Pets Engraved Uk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£78K£117K£156K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

11

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

9%

  • SEOUGEE34%
  • EDSG31%
  • With Your Touch14%
  • QWBWAN4%
  • Rizstar4%
  • howson london4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Dog Tags for Pets Engraved Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dog Tags for Pets Engraved Uk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog tag260K/yr
  • dog tags for pets engraved uk263K/yr
  • dog tags99K/yr
  • id tags for dogs51K/yr
  • dog name tag55K/yr
  • dog tags for pets engraved uk prime52K/yr
  • dog id tag45K/yr
  • personalised dog tag43K/yr
  • engraved dog tag34K/yr
  • dog name tags personalised30K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Tags for Pets Engraved Uk

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Dog Tags for Pets Engraved Uk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data