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Dog Surgery Recovery Suit

Fail

Demand is soft, at -25.3% this quarter, so Dog Surgery Recovery Suit is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£67K/yr426K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
39%top-5 click share · 17 brands · 30 sellers

Flapen Score

Dog Surgery Recovery Suit against its category

The dotted line is the Pet Supplies average. Past it, Dog Surgery Recovery Suit is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Surgery Recovery Suit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Surgery Recovery Suit 426K times last year and spent an estimated £67K. The top 5 brands take 74% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
1.3%
Market size, estimated
£67Ka year
Peak month
November1.7× the quietest month
Top search term
dog surgery recovery suit76K searches a year

02 · Price

A sale here is worth £12.02.

Listings sell for £12.02 on average, from £5.70 to £19.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.02 that is £0 to £1K a year per listing.

Average price
£12.02under the $15 to $100 sweet spot
Price range
£5.70–£19.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
6.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #12 within Health Supplies. It carries 1,673 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#12in Health Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,673per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dog Surgery Recovery Suit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

30

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

22%

  • Cyponpy21%
  • BellyGuard17%
  • PLUSHCEWT15%
  • Eyein13%
  • MPS8%
  • Jodsen5%

Demand

Dog Surgery Recovery Suit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Dog Surgery Recovery Suit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog surgery recovery suit76K/yr
  • dog recovery suit42K/yr
  • dog recovery suit female35K/yr
  • dog onesie49K/yr
  • dog recovery suits21K/yr
  • dog surgical recovery suit22K/yr
  • dog recovery suit male20K/yr
  • dog body suit after surgery18K/yr
  • recovery suit dog after surgery19K/yr
  • dog suit for after surgery14K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Surgery Recovery Suit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall59%−0.35

Too big

But small

Not true to size

Ease Of Use7%−0.01

can't use it

Poppers are a little hard to get done up

Difficult to get on and off

Quality-Overall4%−0.02

Quality control issue

Poor quality

Only given a two star rating not because the quality its just because I have a dachshund

Natural Resource Wastage3%−0.05

Absolute waste of money

Wasted money

Thickness3%−0.03

Unfortunately the suit was very thin

Also her fur is quite thin

Love

Size-Overall39%−0.35

Fits puppy really well

Fits well

True to size

Quality-Overall11%−0.02

Excellent product

Good quality

Sorry the item is good quality

Comfort-Overall7%+1.17

Very comfortable

comfortable for the dog

She is very comfortable in it

Value For Money7%+0.61

Good value for money

the coat was good for the price

Worth the money

Ease Of Use6%−0.01

Easy to use

easy to put on and take off

Easy to put on

Return

6.9% Return rate 96% Fixable by listing

Size-Overall95%██████

Too big

But small

Not true to size

Functionality-Overall1%▄▅▂▂█▃
Quality-Overall1%█▇▄▇▃▃

Quality control issue

Poor quality

Only given a two star rating not because the quality its just because I have a dachshund

Stitch/Finish/Polish1%▁▃██▃▄

The stitching & quality is bad

Rough stitching and edges

Escape Proof1%▁▁█▄▁▆

FAQ

Common Dog Surgery Recovery Suit questions

Answered from the same tracked data.