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Dog Stake

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $94K a year here, so Dog Stake is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 10% of 875 Pet Supplies niches · +11 vs the category median of 50
Market size
£94K/yr92K searches / yr
90-day growth
+120.3%search demand this quarter
Competition
60%top-5 click share · 11 brands · 28 sellers

Flapen Score

Dog Stake against its category

The dotted line is the Pet Supplies average. Past it, Dog Stake is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Stake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Stake 92K times last year and spent an estimated £94K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +120.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+120.3%
Conversion, latest week
8.2%
Market size, estimated
£94Ka year
Peak month
August13.0× the quietest month
Top search term
dog stake12K searches a year

02 · Price

A sale here is worth £12.52.

Listings sell for £12.52 on average, from £5.03 to £23.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.52 that is £3K to £6K a year per listing.

Average price
£12.52under the $15 to $100 sweet spot
Price range
£5.03–£23.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #13 within Training & Behaviour Aids. It carries 323 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#13in Training & Behaviour Aids
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
323per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Dog Stake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

28

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

18%

  • Taylor & Brown33%
  • Chuiendi15%
  • Snagle Paw10%
  • WePet9%
  • Tivray8%
  • Milestone Camping7%
  • Open — no brand owns it (5 brands, 18%)

Demand

Dog Stake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 13.0×

Search terms

Top Dog Stake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog stake12K/yr
  • dog spikes for ground10K/yr
  • dog ground anchor9K/yr
  • dog stakes for outside6K/yr
  • dog tie out stake6K/yr
  • dog screw in ground stake4K/yr
  • dog lead stake5K/yr
  • dog anchor5K/yr
  • dog stake for camping6K/yr
  • dog spike4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Stake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.22

Snapped on first time I used it

didn't last

Snapped on first use

Quality-Overall14%+0.83

Poor quality

Bad quality - snapped on 1st use

Unfortunately only spot welded like the inferior products on the market

Advertised Vs Actual Product9%−0.02

Not as advertised

wasnt given what was advertised

Moist/Dry9%−0.07

Doesn't screw in properly at all to dry soil or when it's stoney

Very difficult to screw in to dry soil

Strength6%+1.60

Not very robust

Love

Strength27%+1.60

its holding strong

It is sturdy

The cable seems strong

Quality-Overall21%+0.83

This is a really well made

has a nice quality finish to it

Good quality

Advertised Vs Actual Product10%−0.02

Exactly as advertised

As described

Just what I needed

Ease Of Use9%+0.47

easy to use

the whole thing is easy to chuck in the car

is easy to do

Value For Money8%+0.66

Excellent value for money

Very good value

Worth it

Return

0.5% Return rate 33% Fixable by listing

Size-Overall29%▁██▁▆▆

don't let that put you off, it's tough, a little smaller than photo to the point that your question yourself as to whether it came in different sizes

The metal hole on the 360 deg swivel ring is relatively small so not so quick to locate - certainly not a deal breaker

Durability12%▁█▁▄▃▃

Snapped on first time I used it

didn't last

Snapped on first use

Functionality-Overall11%▁▁▁▁▆█
Weight Heavy10%▁▁█▃▃▂
Quality-Overall7%▁▁▁█▄▄

Poor quality

Bad quality - snapped on 1st use

Unfortunately only spot welded like the inferior products on the market

FAQ

Common Dog Stake questions

Answered from the same tracked data.