Dog Spray
FailPrices span $3.19–$10.01, mostly outside the sweet spot, so Dog Spray is a Fail.
- Flapen Score
- 41 / 100Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 5041
- Market size
- £107K/yr153K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 38 sellers
Flapen Score
Dog Spray against its category
The dotted line is the Pet Supplies average. Past it, Dog Spray is stronger. Inside it, weaker.
Market
The Dog Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Spray 153K times last year and spent an estimated £107K. The top 5 brands take 89% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
10.9% of searches ended in a purchase last week.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £107Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- dog spray37K searches a year
02 · Price
A sale here is worth £6.46.
Listings sell for £6.46 on average, from £3.19 to £10.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.46 that is £6K to £8K a year per listing.
- Average price
- £6.46under the $15 to $100 sweet spot
- Price range
- £3.19–£10.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Grooming. It carries 4,470 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Grooming
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,470per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Dog Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bugalugs Dog Perfume Spray with Aloe Vera & Baby Powder Cologne great Pet Odour Eliminator Deodorant Spray for Smelly Dogs can use as Dry Shampoo
- Price
- £8.71
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 1y ago

Animology Heaven Scent Body Mist 150 ml
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 347
- Age
- 7y ago

Pet Head Sensitive Soul Dog Deodoriser Spray | Coconut Scent | 300ml
- Price
- £6.18
- Rating
- 4.5/5
- Reviews
- 4,626
- Age
- 5y ago

Earth Rated Dog Deodorizing Spray Conditioning & Odor-Eliminating Dog & Puppy Perfume For All Coat Types Refreshing White Tea & Basil Scent 8 oz.
- Price
- £8.17
- Rating
- 4.3/5
- Reviews
- 1,488
- Age
- 1y ago

Animology Paws & Relax Aromatherapy Dog Spray 250ml
- Price
- £3.59
- Rating
- 4.3/5
- Reviews
- 787
- Age
- 13y ago
Trending
90-day click momentum
Tip Tail Smelly Dog Cologne Spray Botanic Spice Scent (250ml)
- Price
- £4.75
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 8mo ago

Animology Puppy Fresh Deodorising Spray 250ml
- Price
- £5.03
- Rating
- 4.5/5
- Reviews
- 1,502
- Age
- 16y ago

Animology Heaven Scent Body Mist 150 ml
- Price
- £3.19
- Rating
- 4.4/5
- Reviews
- 347
- Age
- 7y ago

Buddycare Dog Cologne Baby Fresh Scent 200ml Dog Perfume Dog Deodorant Spray for Smelly Dogs Premium Dog Perfume Spray for Freshening Your Pets Coat Long-Lasting Fragrance
- Price
- £6.99
- Rating
- 4.4/5
- Reviews
- 933
- Age
- 3y ago

Earth Rated Dog Deodorizing Spray Conditioning & Odor-Eliminating Dog & Puppy Perfume For All Coat Types Refreshing White Tea & Basil Scent 8 oz.
- Price
- £8.17
- Rating
- 4.3/5
- Reviews
- 1,488
- Age
- 1y ago
Newest
by launch date
Tip Tail Smelly Dog Cologne Spray Botanic Spice Scent (250ml)
- Price
- £4.75
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 8mo ago

BUGALUGS Dog Cologne perfume - dog deodorant deodoriser spray use with professional groom Dog Shampoo For Dogs Cats & Pets
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 290
- Age
- 1y ago

Bugalugs Dog Perfume Spray with Aloe Vera & Baby Powder Cologne great Pet Odour Eliminator Deodorant Spray for Smelly Dogs can use as Dry Shampoo
- Price
- £8.71
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 1y ago

Earth Rated Dog Deodorizing Spray Conditioning & Odor-Eliminating Dog & Puppy Perfume For All Coat Types Refreshing White Tea & Basil Scent 8 oz.
- Price
- £8.17
- Rating
- 4.3/5
- Reviews
- 1,488
- Age
- 1y ago

BUGALUGS Dog Perfume Cologne 250ml Deodoriser Spray
- Price
- £8.36
- Rating
- 4.5/5
- Reviews
- 1,290
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
38
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
8%
- BUGALUGS33%
- Animology31%
- Pet Head13%
- Earth Rated6%
- Buddycare5%
- Paw Originals3%
- Open — no brand owns it (3 brands, 8%)
Demand
Dog Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dog Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog spray37K/yr
- dog deodorant spray for smelly dogs35K/yr
- dog spray for smelly dogs26K/yr
- dog deodorising spray12K/yr
- dog deodorant15K/yr
- dog deodorant spray6K/yr
- dog grooming spray5K/yr
- dog freshener spray5K/yr
- puppy spray5K/yr
- dog scent spray3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strong Smell
Overpowering scent
Smells horrible
Spray does not spray
It won't spray properly
Faulty bottle spray
spray bottle leaks
Bottle leaks
Bottle spray leaks every where
Also very overpriced for what it is
Expensive
Very disappointing for the price
Bottle broke near the cap saver 4 uses
doesnt last
not long lasting
Love
Beautiful smell
It smells beautiful
Beautiful, fresh scent
otherwise no complaints
Excellent product
Good value and quality
As described
does what it says on the packet
Does what its supposed to
Good value
Well worth the money
Great value
Easy to use
Easy to use spray
easy to spray
Return
0.2% Return rate 2% Fixable by listing
Strong Smell
Overpowering scent
Smells horrible
spray bottle leaks
Bottle leaks
Bottle spray leaks every where
Spray does not spray
It won't spray properly
Faulty bottle spray
The bottle doesn't work very well either as it pours out the side when using
Non-functional bottle
Doesnt work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Spray questions
Answered from the same tracked data.









