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Dog Spray

Fail

Prices span $3.19–$10.01, mostly outside the sweet spot, so Dog Spray is a Fail.

Flapen Score
41
41 / 100
Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 50
Market size
£107K/yr153K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
66%top-5 click share · 9 brands · 38 sellers

Flapen Score

Dog Spray against its category

The dotted line is the Pet Supplies average. Past it, Dog Spray is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Spray 153K times last year and spent an estimated £107K. The top 5 brands take 89% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
10.9%
Market size, estimated
£107Ka year
Peak month
December1.4× the quietest month
Top search term
dog spray37K searches a year

02 · Price

A sale here is worth £6.46.

Listings sell for £6.46 on average, from £3.19 to £10.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.46 that is £6K to £8K a year per listing.

Average price
£6.46under the $15 to $100 sweet spot
Price range
£3.19–£10.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Grooming. It carries 4,470 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Grooming
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,470per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Dog Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

38

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

8%

  • BUGALUGS33%
  • Animology31%
  • Pet Head13%
  • Earth Rated6%
  • Buddycare5%
  • Paw Originals3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Dog Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog spray37K/yr
  • dog deodorant spray for smelly dogs35K/yr
  • dog spray for smelly dogs26K/yr
  • dog deodorising spray12K/yr
  • dog deodorant15K/yr
  • dog deodorant spray6K/yr
  • dog grooming spray5K/yr
  • dog freshener spray5K/yr
  • puppy spray5K/yr
  • dog scent spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Spray

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Smell”
23%of negative reviews mention “Smell”
0.2%of orders come back
“Strong Smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data