dog spray
Skip itPrices mostly outside the sweet spot ($3.19–$10.01) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay£107K£107K/yr · 153K searches
Review moat
Bad4,469.87avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.46avg listing price — sweet spot $15–$100
Price range
Bad£3.19–£10.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dog spray is a £107K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog spray market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £97K–£129K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
38
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
8%
- BUGALUGS33%
- Animology31%
- Pet Head13%
- Earth Rated6%
- Buddycare5%
- Paw Originals3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top dog spray search terms
- dog spray37K/yr
- dog deodorant spray for smelly dogs35K/yr
- dog spray for smelly dogs26K/yr
- dog deodorising spray12K/yr
- dog deodorant15K/yr
- dog deodorant spray6K/yr
- dog grooming spray5K/yr
- dog freshener spray5K/yr
- puppy spray5K/yr
- dog scent spray3K/yr
Top dog spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bugalugs Dog Perfume Spray with Aloe Vera & Baby Powder Cologne great Pet Odour Eliminator Deodorant Spray for Smelly Dogs can use as Dry Shampoo
BUGALUGS£8.714.6★747 rev
Animology Heaven Scent Body Mist 150 ml
Animology£3.194.4★347 rev
Pet Head Sensitive Soul Dog Deodoriser Spray | Coconut Scent | 300ml
Pet Head£6.184.5★4,626 rev
Earth Rated Dog Deodorizing Spray Conditioning & Odor-Eliminating Dog & Puppy Perfume For All Coat Types Refreshing White Tea & Basil Scent 8 oz.
Earth Rated£8.174.3★1,488 rev
Animology Paws & Relax Aromatherapy Dog Spray 250ml
Animology£3.594.3★787 rev
Newest
by launch date
Tip Tail Smelly Dog Cologne Spray Botanic Spice Scent (250ml)
Tip Tail£4.7534 rev
BUGALUGS Dog Cologne perfume - dog deodorant deodoriser spray use with professional groom Dog Shampoo For Dogs Cats & Pets
BUGALUGS£8.36290 rev
Bugalugs Dog Perfume Spray with Aloe Vera & Baby Powder Cologne great Pet Odour Eliminator Deodorant Spray for Smelly Dogs can use as Dry Shampoo
BUGALUGS£8.71747 rev
Earth Rated Dog Deodorizing Spray Conditioning & Odor-Eliminating Dog & Puppy Perfume For All Coat Types Refreshing White Tea & Basil Scent 8 oz.
Earth Rated£8.171,488 rev
BUGALUGS Dog Perfume Cologne 250ml Deodoriser Spray
BUGALUGS£8.361,290 rev
Trending
90-day click momentumTip Tail Smelly Dog Cologne Spray Botanic Spice Scent (250ml)
Tip Tail£4.754.6★
Animology Puppy Fresh Deodorising Spray 250ml
Animology£5.034.5★
Animology Heaven Scent Body Mist 150 ml
Animology£3.194.4★
Buddycare Dog Cologne Baby Fresh Scent 200ml Dog Perfume Dog Deodorant Spray for Smelly Dogs Premium Dog Perfume Spray for Freshening Your Pets Coat Long-Lasting Fragrance
Buddycare£6.994.4★
Earth Rated Dog Deodorizing Spray Conditioning & Odor-Eliminating Dog & Puppy Perfume For All Coat Types Refreshing White Tea & Basil Scent 8 oz.
Earth Rated£8.174.3★
What buyers say about dog spray
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“otherwise no complaints”
“As described”
“Good value”
“Easy to use”
“makes cleaning up much easier”
“he feels relaxed”
“her coat feel soft”
“Right fit”
“It isnt sticky or irritates the skin”
What buyers complain about
“Strong Smell”
“Spray does not spray”
“spray bottle leaks”
“Also very overpriced for what it is”
“Bottle broke near the cap saver 4 uses”
“The bottle doesn't work very well either as it pours out the side when using”
“the bottle is a nightmare to use”
“not strong enough”
“Terrible bottle design”
“Not the best”
Top return reasons
Common questions
- Is dog spray profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the dog spray niche?
- 9 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in dog spray?
- Top complaints mined from reviews: Smell, Spray/Flow, Leak-Proof. The return rate is 0.2%.
- When does demand for dog spray peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the dog spray niche?
- Listings span £3.19–£10.01; the average listing price is £6.46 (sweet spot $15–$100). The average incumbent carries 4,470 reviews — the moat a new listing must climb.