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Dog Sleeping Tablets

Fail

Shoppers spend only $48K a year here, so Dog Sleeping Tablets is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£48K/yr38K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
77%top-5 click share · 10 brands · 95 sellers

Flapen Score

Dog Sleeping Tablets against its category

The dotted line is the Pet Supplies average. Past it, Dog Sleeping Tablets is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Sleeping Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Sleeping Tablets 38K times last year and spent an estimated £48K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
14.0%
Market size, estimated
£48Ka year
Peak month
November1.3× the quietest month
Top search term
bedtime biscuits for dogs13K searches a year

02 · Price

A sale here is worth £8.97.

Listings sell for £8.97 on average, from £1.63 to £23.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.97 that is £2K to £4K a year per listing.

Average price
£8.97under the $15 to $100 sweet spot
Price range
£1.63–£23.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #172 within Health Supplies. It carries 920 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
6.7%
Average rank
#172in Health Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
920per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Dog Sleeping Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

95

Top-5 brand share

84%

Top 20: 96%

Top-5 click share

77%

Top 20: 100%

Open market

12%

  • Lily's Kitchen33%
  • Laughing Dog32%
  • Vortexonix9%
  • Scrumbles5%
  • --4%
  • Betty Miller4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Dog Sleeping Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Holiday '24Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dog Sleeping Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bedtime biscuits for dogs13K/yr
  • dog sleeping tablets10K/yr
  • lilys kitchen bedtime biscuits7K/yr
  • dog bedtime biscuits5K/yr
  • sleeping tablets for dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Sleeping Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.26

Didn't do anything for my dog

Doesnt work

Unfortunately it didnt work as well as hoped

Value For Money19%−0.15

way to expensive

Has been a waste of money

I expected a bit more for the price and branding

Smell8%−0.06

stinks

Not sure if the taste/smell of these have changed

Durability8%−0.01

Crumble when broken up

Took a few days

Hard Feel8%−0.08

Far too hard

very firm hard for older dogs to chew

they were rock hard

Love

Pet Friendly28%

Cat favourite

Helped my dog safe to use regularly

Dogs love them

Soothing/Teething24%+1.64

Very calming

These calming treats are absolutely amazing

Calming dog treats that actually work

Quality-Overall13%+0.80

Excellent premium product as always from Lilys

Quality biscuits

Excellent product

Taste-Overall7%−0.07

Dogs love the taste

Delicious tasty treats

Great treats

Value For Money5%−0.15

Great value

Good price

Well worth it

Return

0.1% Return rate 17% Fixable by listing

Functionality-Overall50%▁█▆▁▁▁

Didn't do anything for my dog

Doesnt work

Unfortunately it didnt work as well as hoped

Leak-Proof17%
Stale/Rotten/Spoiled17%▁▁▁█▁▁
Advertised Vs Actual Product17%▁▁█▁▁▁

FAQ

Common Dog Sleeping Tablets questions

Answered from the same tracked data.