Dog Sleeping Tablets
FailShoppers spend only $48K a year here, so Dog Sleeping Tablets is a Fail.
- Flapen Score
- 43 / 100Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 5043
- Market size
- £48K/yr38K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 77%top-5 click share · 10 brands · 95 sellers
Flapen Score
Dog Sleeping Tablets against its category
The dotted line is the Pet Supplies average. Past it, Dog Sleeping Tablets is stronger. Inside it, weaker.
Market
The Dog Sleeping Tablets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Sleeping Tablets 38K times last year and spent an estimated £48K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £48Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- bedtime biscuits for dogs13K searches a year
02 · Price
A sale here is worth £8.97.
Listings sell for £8.97 on average, from £1.63 to £23.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.97 that is £2K to £4K a year per listing.
- Average price
- £8.97under the $15 to $100 sweet spot
- Price range
- £1.63–£23.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #172 within Health Supplies. It carries 920 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 92%
- Out of stock, average day
- 6.7%
- Average rank
- #172in Health Supplies
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 920per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Dog Sleeping Tablets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Laughing Dog - Sleep Tight - Naturally Grain Free Oven-Baked Dog Treats Gluten Free With No Added Sugar - Purple 125g
- Price
- £2.11
- Rating
- 4.3/5
- Reviews
- 2,511
- Age
- 5y ago

Lilys Kitchen Bedtime Biscuits - Complete Natural Dog Treats (8 x 80g)
- Price
- £16.37
- Rating
- 4.7/5
- Reviews
- 626
- Age
- 5y ago

Vortexonix Melatonin for Dogs & Cats Dog Melatonin Helps with Noise Fireworks Separation Anxiety & Travel Anxiety Promote Relaxation & Deep Sleep for Cat & Dog
- Price
- £9.44
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 1y ago

Lilys Kitchen Dog Bedtime Biscuits
- Price
- £3.79
- Rating
- 4.5/5
- Reviews
- 461
- Age
- 10y ago

Scrumbles Nibbles 100% Natural Calming Dog Treats Grain Free Turkey Training Treats 100g pouch.
- Price
- £1.63
- Rating
- 4.4/5
- Reviews
- 4,371
- Age
- 7y ago
Trending
90-day click momentum
Betty Miller Dog Treats - Dozy Dog Bedtime Biscuits Calming Dog Treats with Chamomile Valerian & Lavender 500g - Soft Dog Treats For Small Dogs
- Price
- £8.64
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 6mo ago

Forthglade Natural Dog Treats (4 x 90g Bags) - Hypoallergenic & Grain Free Calming Dog Treats with Camomile Lavender & Lemon Balm Soft Bites Resealable Bags
- Price
- £5.74
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 2y ago

K9 Choice Melatonin for Dogs 3 mg Chewable Peanut Butter Flavor 120 Pcs Specially Formulated for Dogs (most dogs will eat tablets like a treat) Food Supplements
- Price
- £23.74
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 2y ago

Vortexonix Melatonin for Dogs & Cats Dog Melatonin Helps with Noise Fireworks Separation Anxiety & Travel Anxiety Promote Relaxation & Deep Sleep for Cat & Dog
- Price
- £9.44
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 1y ago

Lilys Kitchen Dog Treats Bundle (3x80g) Made with Natural Ingredients Variants Suited for Bedtime -Breaktime Biscuits & Training Treats
- Price
- £12.72
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 9mo ago
Newest
by launch date
Betty Miller Dog Treats - Dozy Dog Bedtime Biscuits Calming Dog Treats with Chamomile Valerian & Lavender 500g - Soft Dog Treats For Small Dogs
- Price
- £8.64
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 6mo ago

Lilys Kitchen Dog Treats Bundle (3x80g) Made with Natural Ingredients Variants Suited for Bedtime -Breaktime Biscuits & Training Treats
- Price
- £12.72
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 9mo ago

Vortexonix Melatonin for Dogs & Cats Dog Melatonin Helps with Noise Fireworks Separation Anxiety & Travel Anxiety Promote Relaxation & Deep Sleep for Cat & Dog
- Price
- £9.44
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 1y ago

Vortexonix Melatonin for Dogs & Cats Dog Melatonin Promote Relaxation & Deep Sleep for Cat & Dog Helps with Noise Fireworks Separation Anxiety & Travel & Stress Anxiety
- Price
- £9.61
- Rating
- 3.9/5
- Reviews
- 146
- Age
- 1y ago

RESCUE Pet Night Dropper (10ml) Separation Sleepless Nights Travel Noise Calming for Dogs Cats & Other Pets Bach Flower Essences Gentle Natural to Promote Relaxation
- Price
- £8.75
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
95
Top-5 brand share
84%
Top 20: 96%
Top-5 click share
77%
Top 20: 100%
Open market
12%
- Lily's Kitchen33%
- Laughing Dog32%
- Vortexonix9%
- Scrumbles5%
- --4%
- Betty Miller4%
- Open — no brand owns it (4 brands, 12%)
Demand
Dog Sleeping Tablets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dog Sleeping Tablets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bedtime biscuits for dogs13K/yr
- dog sleeping tablets10K/yr
- lilys kitchen bedtime biscuits7K/yr
- dog bedtime biscuits5K/yr
- sleeping tablets for dogs4K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Sleeping Tablets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't do anything for my dog
Doesnt work
Unfortunately it didnt work as well as hoped
way to expensive
Has been a waste of money
I expected a bit more for the price and branding
stinks
Not sure if the taste/smell of these have changed
Crumble when broken up
Took a few days
Far too hard
very firm hard for older dogs to chew
they were rock hard
Love
Cat favourite
Helped my dog safe to use regularly
Dogs love them
Very calming
These calming treats are absolutely amazing
Calming dog treats that actually work
Excellent premium product as always from Lilys
Quality biscuits
Excellent product
Dogs love the taste
Delicious tasty treats
Great treats
Great value
Good price
Well worth it
Return
0.1% Return rate 17% Fixable by listing
Didn't do anything for my dog
Doesnt work
Unfortunately it didnt work as well as hoped
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Sleeping Tablets questions
Answered from the same tracked data.









