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Dog Skin Irritation Treatment

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $54K a year here, so Dog Skin Irritation Treatment is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£54K/yr60K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
56%top-5 click share · 19 brands · 65 sellers

Flapen Score

Dog Skin Irritation Treatment against its category

The dotted line is the Pet Supplies average. Past it, Dog Skin Irritation Treatment is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Skin Irritation Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Skin Irritation Treatment 60K times last year and spent an estimated £54K. The top 5 brands take 70% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
9.7%
Market size, estimated
£54Ka year
Peak month
August1.5× the quietest month
Top search term
anti itch cream for dogs5K searches a year

02 · Price

A sale here is worth £9.24.

Listings sell for £9.24 on average, from £3.30 to £22.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.24 that is £924 to £2K a year per listing.

Average price
£9.24under the $15 to $100 sweet spot
Price range
£3.30–£22.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£924–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #26 within Cats. It carries 2,365 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
2.3%
Average rank
#26in Cats
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,365per listing
Listings tracked
25

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Dog Skin Irritation Treatment products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

65

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 95%

Open market

25%

  • Johnsons25%
  • BUGALUGS17%
  • C&G Pets11%
  • Leucillin9%
  • Petnat8%
  • Tetesol6%

Demand

Dog Skin Irritation Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 1.5×

Search terms

Top Dog Skin Irritation Treatment search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • anti itch cream for dogs5K/yr
  • anti itch spray for dogs6K/yr
  • hydrocortisone cream for dogs9K/yr
  • dog cream for irritated skin10K/yr
  • cream for dogs sore skin4K/yr
  • antifungal cream for dogs6K/yr
  • dog skin cream4K/yr
  • dog cream4K/yr
  • cream for dogs itchy skin3K/yr
  • anti itch dog spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Skin Irritation Treatment

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Allergies”
0.1%of orders come back
“had an allergy”
A buyer, on “Allergies”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Skin Irritation Treatment questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data