Dog Shampoo Sensitive Skin

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.

Searches, last 12 months

179K

Growth, 90 days vs prior 90

+0.6%

Conversion, latest week

14.3%

Market size, estimated

£231Ka year

Peak month

August1.5× the quietest month

Top search term

dog shampoo sensitive skin119K searches a year

Listings sell for £9.02 on average, from £3.47 to £15.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £9.02 that is £7K to £9K a year per listing.

Average price

£9.02under the $15 to $100 sweet spot

Price range

£3.47–£15.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

£7K–£9K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Grooming. It carries 4,712 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Grooming

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,712per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months