Dog Shampoo for Itchy Skin

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

+11.7%

Conversion, latest week

12.2%

Market size, estimated

£257Ka year

Peak month

August1.7× the quietest month

Top search term

dog shampoo for itchy skin54K searches a year

Listings sell for £11.26 on average, from £5.00 to £18.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £11.26 that is £8K to £11K a year per listing.

Average price

£11.26under the $15 to $100 sweet spot

Price range

£5.00–£18.01

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£8K–£11K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Grooming. It carries 6,354 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#30in Grooming

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,354per listing

Listings tracked

20

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months