Dog Shampoo

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

12.4%

Market size, estimated

£1.3Ma year

Peak month

February1.1× the quietest month

Top search term

dog shampoo690K searches a year

Listings sell for £8.61 on average, from £3.33 to £15.04. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £8.61 that is £34K to £43K a year per listing.

Average price

£8.61under the $15 to $100 sweet spot

Price range

£3.33–£15.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

£34K–£43K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Grooming. It carries 3,472 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#20in Grooming

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,472per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months