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Dog Sedative for Travel

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -28.3% this quarter, so Dog Sedative for Travel is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£65K/yr79K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
46%top-5 click share · 23 brands · 70 sellers

Flapen Score

Dog Sedative for Travel against its category

The dotted line is the Pet Supplies average. Past it, Dog Sedative for Travel is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Sedative for Travel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Sedative for Travel 79K times last year and spent an estimated £65K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
6.0%
Market size, estimated
£65Ka year
Peak month
November2.8× the quietest month
Top search term
valerian for dogs13K searches a year

02 · Price

A sale here is worth £13.64.

Listings sell for £13.64 on average, from £4.24 to £28.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.64 that is £1K to £3K a year per listing.

Average price
£13.64under the $15 to $100 sweet spot
Price range
£4.24–£28.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #65 within Health Supplies. It carries 2,637 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#65in Health Supplies
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,637per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Dog Sedative for Travel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

70

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

46%

Top 20: 88%

Open market

35%

  • DORWEST HERBS35%
  • Vortexonix7%
  • VETIQ7%
  • BUGALUGS7%
  • TeddyDo5%
  • Omni4%

Demand

Dog Sedative for Travel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Dog Sedative for Travel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • valerian for dogs13K/yr
  • dog sedatives9K/yr
  • dog sedative for grooming4K/yr
  • nutracalm8K/yr
  • separation anxiety relief for dogs6K/yr
  • dog separation anxiety relief5K/yr
  • dog calmer5K/yr
  • valerian root for dogs5K/yr
  • separation anxiety dogs3K/yr
  • vetpro stress and anxiety for dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Sedative for Travel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall30%−0.42

Not effective

Didnt work for my dog

Didn't work for me

Value For Money23%−0.17

Didnt think they were particularly cheap either

Quite expensive

not enough to warrant the price

Smell8%−0.05

Burned plastic smell

no scent

Smells of burning plastic

Size-Overall4%

its tiny container

much smaller than I expected for the price

Product size changed

Indigestion3%−0.03

just causes diarrhoea

who has quite a sensitive stomach

She has to go all day suffering with her stomach again

Love

Soothing/Teething21%+1.58

Calming puppy

Calming treats

Calming superb

Quality-Overall15%+0.52

Good product for the momey

Performance of product

Excellent Product

Pet Friendly13%

the dog loves it

Happy dog, happy owner

All great for my dogs

Value For Money10%−0.17

Good price

Good value for money

Good value for money

Advertised Vs Actual Product6%+0.59

As described

It does what it says on the box

it exceeded all my expectations

Return

0.1% Return rate 9% Fixable by listing

Functionality-Overall45%█▇▆▇▃▇

Not effective

Didnt work for my dog

Didn't work for me

Smell11%█▃▂▂▄▃

Burned plastic smell

no scent

Smells of burning plastic

Advertised Vs Actual Product9%▁▁█▁█▄
Leak-Proof6%▁▆▁█▁▁
Ingredients-Overall6%▁▁▄█▁▆

FAQ

Common Dog Sedative for Travel questions

Answered from the same tracked data.