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Dog Sausages

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $84K a year here, so Dog Sausages is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£84K/yr56K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
49%top-5 click share · 17 brands · 35 sellers

Flapen Score

Dog Sausages against its category

The dotted line is the Pet Supplies average. Past it, Dog Sausages is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Sausages market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Sausages 56K times last year and spent an estimated £84K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
14.8%
Market size, estimated
£84Ka year
Peak month
November1.4× the quietest month
Top search term
dog sausages32K searches a year

02 · Price

A sale here is worth £10.14.

Listings sell for £10.14 on average, from £1.14 to £28.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.14 that is £1K to £3K a year per listing.

Average price
£10.14under the $15 to $100 sweet spot
Price range
£1.14–£28.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #453 within Treats. It carries 363 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
4.4%
Average rank
#453in Treats
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
363per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Dog Sausages products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

35

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

17%

  • Hollings53%
  • Pets Purest9%
  • LEAPS & BOUNDS ROSEWOOD7%
  • MALTBYS' STORES 1904 LTD6%
  • Britten and James5%
  • T. Forrest4%
  • Open — no brand owns it (11 brands, 17%)

Demand

Dog Sausages search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.4×

Search terms

Top Dog Sausages search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog sausages32K/yr
  • dog sausages treat11K/yr
  • sausages for dogs5K/yr
  • dog treats sausages5K/yr
  • dog sausage3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Sausages

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%−0.05

a bit expensive

perhaps still slightly overpriced for what you get

Expensive

Size-Overall7%+0.44

They are quite large

Theyre quite small

Small bag

Hard Feel7%−0.08

Really difficult that

these are a little harder than others we have tried

sausages are quite hard not what I expected at all

Quality-Overall7%−0.07

Not up to expected quality

not the best quality

with the price going up and up and up, I expect the quality to be as good as they were when I started to get them for my little PomChi, many months ago

Smell7%−0.02

i have ordered these 6 times for some reason they have now changed the way they are they have like a skin on a definatley dont smell the same dont know why you have chnaged them they was great the way they are unless they chnge back wont be ordering again

Smelly

they have a slight smell

Love

Pet Friendly32%

Happy dog

Dog loves it

A healthy treat my dog loves

Taste-Overall12%+0.67

Great snack

Apparently they taste amazing

Great treats

Value For Money10%−0.05

Good value

Excellent value for money

Right price

Quality-Overall8%−0.07

These sausages appear very good quality

Brilliant quality

Good quality ingredients

Ingredients-Overall5%−0.02

GOOD INGREDIENTS

Natural ingredients

The ingredients are healthy

FAQ

Common Dog Sausages questions

Answered from the same tracked data.