Dog Rope Toy

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

9.9%

Market size, estimated

£131Ka year

Peak month

December3.2× the quietest month

Top search term

dog rope toy54K searches a year

Listings sell for £7.55 on average, from £2.04 to £12.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.55 that is £2K to £4K a year per listing.

Average price

£7.55under the $15 to $100 sweet spot

Price range

£2.04–£12.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #41 within Toys. It carries 2,013 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

97%

Out of stock, average day

12.2%

Average rank

#41in Toys

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,013per listing

Listings tracked

32

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months