dog raincoat
Skip itSoft demand (-71.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great25%top-5 click share — an open shelf
Avg price
Good£13.62avg listing price — sweet spot $15–$100
Price range
Good£5.66–£30.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,801.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad£75K£75K/yr · 883K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.2%90-day search growth — must beat 0% to launch
Returns
Bad16.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United Kingdom niche tracking, dog raincoat is a £75K/yr Amazon United Kingdom market (883K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog raincoat market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £68K–£82K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 75%
- Out of stock
- 28.2%
- Avg brand age
- 40 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
68
Top-5 brand share
44%
Top 20: 83%
Top-5 click share
25%
Top 20: 56%
Open market
51%
- Spark Paws14%
- Mile High Life11%
- Zellar7%
- Rosewood6%
- Supcomsta6%
- Morezi5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -71.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.7×
Top dog raincoat search terms
- dog raincoat97K/yr
- dog raincoats waterproof118K/yr
- dog rain coat42K/yr
- dog coats for small dogs72K/yr
- dog rain coats waterproof26K/yr
- dog coat with harness140K/yr
- rain coat for dogs19K/yr
- dog jacket waterproof41K/yr
- puppy coat40K/yr
- small dog coat55K/yr
Top dog raincoat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spark Paws Dog Raincoat Waterproof Coat Rain Jacket for Small Medium Large Dogs Reflective Breathable Full-Body Coverage - Mustard Yellow - 2XL
Spark Paws£21.594.4★1,509 rev
Rosewood x Joules Henson Check Packaway Dog Jacket Small Lightweight Water-Resistant Coat with Hood Adjustable Velcro Fastenings Portable for Travel & Walks
Rosewood£11.034.5★34 rev
Dog Raincoat with Hood & Collar Hole & Safe Reflective Strips Ultra-Light Breathable 100% Waterproof Rain Jacket by Zellar for Medium Large breed Dog Blue 5XL
Zellar£12.364.2★12,296 rev
Morezi Dog Zip Up Raincoat with Reflective Buttons Rain/Water Resistant Adjustable Drawstring Removable Hood Raincoats with Legs 4kg to 36kg Available - Yellow - S
Morezi£22.004.4★1,020 rev
Mile High Life | Dog Raincoat | Adjustable Water Proof Pet Clothes | Lightweight Rain Jacket with Reflective Strip | Easy Step in Closure (M Gray)
Mile High Life£17.074.2★2,498 rev
Newest
by launch date
Supcomsta Dog Raincoat Waterproof Dog Coat with Legs Breathable Rain Coat for Medium Large Dogs Full-Body Coverage (Yellow 5XL)
Supcomsta£13.438 rev
Pawbibi Dog Coat Waterproof Winter Pawbibi Sport Waterproof Windproof Jacket with Built-In Harness Reflective & Adjustable Warm Coats Dogs (pink M)
Clgorm£8.0972 rev
Flow fire Warm Winter Dog Coat with Harness Built in Waterproof Dog Jacket for Small Dogs XL(L)
Flow fire£9.8556 rev
Fiohiros 2Packs Dog Raincoats Waterproof Lightweight Small Dog Raincoat with Harness Hole with Hood for 1-6Kg
Fiohiros£8.1882 rev
Dog Raincoat 1PC Waterproof Hooded Dog Rain Jacket with Legs and Harness Hole Adjustable Pet Rain Coat for Small Dogs (Blue M)
OTKARXUS£9.1867 rev
Trending
90-day click momentumSupcomsta Dog Raincoat Waterproof Dog Coat with Legs Breathable Rain Coat for Medium Large Dogs Full-Body Coverage (Yellow 5XL)
Supcomsta£13.434.0★
Spark Paws Dog Raincoat Waterproof Coat Rain Jacket for Small Medium Large Dogs Reflective Breathable Full-Body Coverage - Green Brown Tan 2XL
Spark Paws£21.564.4★
VIVAGLORY Dog Raincoat Wetoff Rain Coat For Dog M Yellow
VIVAGLORY£15.244.4★
Rosewood x Joules Henson Check Packaway Dog Jacket Small Lightweight Water-Resistant Coat with Hood Adjustable Velcro Fastenings Portable for Travel & Walks
Rosewood£11.034.5★
BiPawTi Small Dogs Coats Waterproof Soft Lightweight Dog Raincoat with Adjustable Drawstring/Reflective Strip/Leash Hole Hooded Blue Dog Rain Coat for Pet Walking Blue - S
BiPawTi£12.534.5★
What buyers say about dog raincoat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfect”
“Good coat,”
“They werent too expensive”
“good looking, water proof”
“It keeps him dry to a point”
“D-ring are handy”
“The bright color is great for visibility”
“Nice little light raincoat for my boy”
“Love the design”
“Its warm, waterproof, fits my dog well, and once its on, my dog wears it like a tiny tactical operative ready for winter”
What buyers complain about
“Small size”
“breaks after a few wears”
“Poor quality”
“Not waterproof”
“Cheap materials”
“The velcro was only half sewn on”
“are awkward to fasten”
“Misleading size information”
“doesnt have a hole to feed the lead through so is useless for dog walking”
Top return reasons
Common questions
- Is dog raincoat profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 83 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -71.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the dog raincoat niche?
- 40 brands and 68 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in dog raincoat?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 16.3% — above our launch gate.
- When does demand for dog raincoat peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 6.7× the quietest.
- What does it cost to enter the dog raincoat niche?
- Listings span £5.66–£30.78; the average listing price is £13.62 (sweet spot $15–$100). The average incumbent carries 1,802 reviews — the moat a new listing must climb.