Skip to content

Dog Raincoat

soft demand (-71.2% this quarter) — Dog Raincoat doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 19Growth 0Conversion 8Competition 90Returns 0Price range 63Avg price 63Brand share 91Review moat 47Quality gap 91
This niche Category average

Is Dog Raincoat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dog Raincoat is a £75K/yr Amazon United Kingdom market (883K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.

Dog Raincoat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -71.2% over the last 90 days and 0.6% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr6K
Search volume / yr-71.2%883K
Conversion rate0.6%
Avg price£13.62

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers40 · 68
Top-5 product click share25%
Open market56%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 83 products

Sponsored placement75%
New entrants (1y)17· 0 succeeded
Avg rating4.1★
Avg reviews1,802

Top Dog Raincoat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

68

Top-5 brand share

44%

Top 20: 83%

Top-5 click share

25%

Top 20: 56%

Open market

51%

  • Spark Paws14%
  • Mile High Life11%
  • Zellar7%
  • Rosewood6%
  • Supcomsta6%
  • Morezi5%

Dog Raincoat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume883KCVR0.6%Products83Brands40Top 5 Brands44%OOS Rate28.2%Rating4.1★Reviews1,802Avg BSR#44
35K25KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.7×

Top Dog Raincoat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dog raincoat97K/yr
  • dog raincoats waterproof118K/yr
  • dog rain coat42K/yr
  • dog coats for small dogs72K/yr
  • dog rain coats waterproof26K/yr
  • dog coat with harness140K/yr
  • rain coat for dogs19K/yr
  • dog jacket waterproof41K/yr
  • puppy coat40K/yr
  • small dog coat55K/yr

What reviews say buyers love and hate about Dog Raincoat

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Size-Overall36%

Fits perfect

Quality-Overall15%

Good coat,

Value For Money9%

They werent too expensive

Water Resistance9%

good looking, water proof

Moist/Dry5%

It keeps him dry to a point

What buyers complain about

85% of reviews
Size-Overall65%

Small size

Durability6%

breaks after a few wears

Quality-Overall5%

Poor quality

Water Resistance3%

Not waterproof

Material Quality2%

Cheap materials

Dog Raincoat return rate & reasons

Why buyers send it back, as a share of all return requests.

16.3%

Return rate

98%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
96%
2Advertised Vs Actual Product
1%
3Thin
1%
4Color
1%
5Ease Of Use
0%

Common Dog Raincoat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dog Raincoat 44/100 on Amazon United Kingdom — Skip it. The niche generates £75K/yr across 83 tracked products. 0 of 17 products launched in the last 360 days are still selling. Search demand moved -71.2% over the last 90 days.
Search demand for Dog Raincoat on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 6.7× the quietest.