Dog Puzzle Toy
MaybeReturns run at only 1.1% of orders. But the average product has 8,864 reviews to catch up to, so Dog Puzzle Toy is a Maybe.
- Flapen Score
- 60 / 100Top 12% of 875 Pet Supplies niches · +10 vs the category median of 5060
- Market size
- £409K/yr1.0M searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 37%top-5 click share · 33 brands · 63 sellers
Flapen Score
Dog Puzzle Toy against its category
The dotted line is the Pet Supplies average. Past it, Dog Puzzle Toy is stronger. Inside it, weaker.
Market
The Dog Puzzle Toy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Puzzle Toy 1.0M times last year and spent an estimated £409K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £409K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £409Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- dog treat toy149K searches a year
02 · Price
A sale here is worth £10.92.
Listings sell for £10.92 on average, from £2.29 to £28.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £10.92 that is £5K to £8K a year per listing.
- Average price
- £10.92under the $15 to $100 sweet spot
- Price range
- £2.29–£28.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #42 within Feeding & Watering Supplies. It carries 8,864 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 12.1%
- Average rank
- #42in Feeding & Watering Supplies
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,864per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Dog Puzzle Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LUKITO Dog Puzzle Toy Slow Feeder Bowl for Puzzle Interactive Toys Birthday Boredom IQ Training and Brain Stimulation Treat Toy Squeaky with Puppy Toys Green
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 902
- Age
- 3y ago
Vivifying Snuffle Mat for Dogs 66cmx42cm Interactive Feeding Game for Boredom and Mental Stimulation Dog Feeding Mat Encourages Natural Foraging Skills and Slow Eating
- Price
- £11.11
- Rating
- 4.2/5
- Reviews
- 2,476
- Age
- 4y ago
Barkwhiz Dog Puzzle Toy 3 levels Dog Interactive toys Mental stimulating for boredom and smart Dogs treat puzzle for all breeds dog
- Price
- £12.34
- Rating
- 4.3/5
- Reviews
- 2,305
- Age
- 3y ago
Ystars 8 Pcs Value Interactive Dog Toys for Boredom Dog Puzzle Toys Licky Mats for Dogs Treat Dog Balls Dog Birthday Present for Small to Large Dogs Puppy Toys
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 1y ago
CIIVURR Interactive Snuffle Ball for Dog Toys Unbreakable Upgrade Ball Toy
- Price
- £9.22
- Rating
- 4.1/5
- Reviews
- 1,574
- Age
- 2y ago
Trending
90-day click momentum
Blanlody Dog Puzzle Toys Interactive Dog Toys for Boredom treat dispenser
- Price
- £8.37
- Rating
- 4.3/5
- Reviews
- 767
- Age
- 6mo ago
MateeyLife Dog Puzzle Toys Interactive Toys Treat Dispensing Slow Feeder
- Price
- £8.65
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 3mo ago
Yipetor Slow Feeder Dog Bowl for Liquid Treat Anti-SlipEntertained Ball-in Bone Broth Dog Lick Bowl 3/4 Cup Yogurt Pup Lick Toy for Large Medium Small Breeds Dietary Supplement/Post-op Nutrition
- Price
- £14.68
- Rating
- 4.1/5
- Reviews
- 1,412
- Age
- 10mo ago
LUKITO Interactive Dog Toys for Boredom Dog Puzzle Toys for Mental Stimulation Treat Dispenser Slow Feeder Enrichment Toy for Dogs
- Price
- £8.99
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 5mo ago
Barkwhiz Dog Puzzle Toy 3 levels Dog Interactive toys Mental stimulating for boredom and smart Dogs treat puzzle for all breeds dog
- Price
- £12.34
- Rating
- 4.3/5
- Reviews
- 2,305
- Age
- 3y ago
Newest
by launch dateMateeyLife Dog Puzzle Toys Interactive Toys Treat Dispensing Slow Feeder
- Price
- £8.65
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 3mo ago
LUKITO Interactive Dog Toys for Boredom Dog Puzzle Toys for Mental Stimulation Treat Dispenser Slow Feeder Enrichment Toy for Dogs
- Price
- £8.99
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 5mo ago
Blanlody Dog Puzzle Toys Interactive Dog Toys for Boredom treat dispenser
- Price
- £8.37
- Rating
- 4.3/5
- Reviews
- 767
- Age
- 6mo ago
Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago
Yipetor Slow Feeder Dog Bowl for Liquid Treat Anti-SlipEntertained Ball-in Bone Broth Dog Lick Bowl 3/4 Cup Yogurt Pup Lick Toy for Large Medium Small Breeds Dietary Supplement/Post-op Nutrition
- Price
- £14.68
- Rating
- 4.1/5
- Reviews
- 1,412
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
63
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
37%
Top 20: 80%
Open market
45%
- Outward Hound15%
- LUKITO13%
- Vivifying8%
- Barkwhiz7%
- MateeyLife6%
- Ystars6%
Demand
Dog Puzzle Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Dog Puzzle Toy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog treat toy149K/yr
- dog puzzle toys176K/yr
- dog enrichment toy106K/yr
- enrichment toys for dogs71K/yr
- dog enrichment57K/yr
- dog puzzle67K/yr
- dog boredom busters24K/yr
- puzzle toys for dogs32K/yr
- puppy enrichment toys26K/yr
- dog enrichment toys24K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Puzzle Toy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt last
Not durable
1st use broke very easily
Much too big
Quite small
Not fit for purpose
And very over priced
they are not cheap
a bit pricey
theyre extremely difficult to remove
Impossible to open
A bit fiddly to fill
Not strong enough
Bit flimsy
Not robust at all
Love
Good Entertainment
Entertaining toy
Fun Toy
Dog loves it
Dogs happy
dog approved
Excellent product
Its a good quality dog puzzle
good-quality peanut butter
Excellent value
Money well spent
Great value for money
The material feels durable
it didnt break
Very durable
Return
1.1% Return rate 77% Fixable by listing
Much too big
Quite small
Not fit for purpose
Cheap made
Bad quality
Cheap quality
Didnt last
Not durable
1st use broke very easily
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Puzzle Toy questions
Answered from the same tracked data.