Dog Puzzle Toy

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £409K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

3.7%

Market size, estimated

£409Ka year

Peak month

December3.0× the quietest month

Top search term

dog treat toy149K searches a year

Listings sell for £10.92 on average, from £2.29 to £28.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £10.92 that is £5K to £8K a year per listing.

Average price

£10.92under the $15 to $100 sweet spot

Price range

£2.29–£28.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #42 within Feeding & Watering Supplies. It carries 8,864 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

12.1%

Average rank

#42in Feeding & Watering Supplies

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,864per listing

Listings tracked

46

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months