Dog Perfume

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £235K a year.

Searches, last 12 months

327K

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

10.9%

Market size, estimated

£235Ka year

Peak month

April1.6× the quietest month

Top search term

dog perfume54K searches a year

Listings sell for £6.57 on average, from £3.19 to £10.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.57 that is £13K to £16K a year per listing.

Average price

£6.57under the $15 to $100 sweet spot

Price range

£3.19–£10.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

£13K–£16K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Grooming. It carries 3,768 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#27in Grooming

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,768per listing

Listings tracked

18

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months